Job Description:
Our client is a rapidly scaling tech company on a mission to make online identity secure, seamless, and universal. With their series E funding, and a 2B dollar valuation, they've hit unicorn status and are on track to IPO..soon! They have over 150M+ verified users, partnerships across federal agencies, state governments, healthcare networks, and 600+ consumer brands. This company is truly redefining how people safely engage online. They’re now expanding their marketing team to accelerate their first ever B2C efforts and looking for a strategic, creative, and execution-driven Lifecycle Marketing Manager to design and scale lifecycle programs that streamline onboarding, improve activation, engagement, and retention across in-app, email, push, and in-app channels. This role blends analytical rigor with creative intuition — uncovering insights, refining targeting and messaging, and delivering high-performing, full-funnel campaigns that drive measurable growth. The ideal candidate thrives at the intersection of data, experimentation, and storytelling, leading innovation in AI-powered marketing automation, testing frameworks, and optimization strategies that fuel continuous learning and performance improvement. Success will be measured by tangible business outcomes such as installs, transactions, revenue growth, engagement, and retention—ensuring every campaign contributes to meaningful impact.
