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Lifecycle Marketing Manager

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Robert Half

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Location:
United States , Miami

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Salary:

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Job Description:

This contract-to-ongoing position offers an excellent opportunity to shape impactful marketing strategies that drive customer retention, brand loyalty, and revenue growth. Initially part-time, with 10-15 hours per week, the role has the potential to transition into an ongoing position within a few months.

Job Responsibility:

  • Develop and execute lifecycle marketing strategies to engage customers and foster long-term relationships
  • Create and manage targeted email campaigns, ensuring timely and relevant messaging
  • Analyze customer data to identify trends and opportunities for improving retention and satisfaction
  • Oversee paid social and Google Ads campaigns to optimize performance and ROI
  • Utilize Google Analytics to monitor campaign effectiveness and provide actionable insights
  • Collaborate with creative teams to craft compelling content tailored to audience segments
  • Implement strategies to enhance customer experiences and drive repeat purchases
  • Monitor and refine marketing efforts based on feedback and performance metrics
  • Provide regular reporting on campaign outcomes and key performance indicators
  • Stay updated on industry trends and apply best practices to marketing initiatives

Requirements:

  • Proven experience in digital marketing, with a focus on lifecycle marketing
  • Proficiency in managing email campaigns and paid social media advertising
  • Strong analytical skills and experience with tools like Google Analytics
  • Knowledge of Google Ads and strategies for optimizing paid media
  • Ability to interpret data and translate insights into actionable strategies
  • Exceptional communication skills and ability to collaborate across teams
  • Creative problem-solving skills to develop innovative marketing approaches
  • Familiarity with customer retention and engagement tactics
What we offer:
  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan

Additional Information:

Job Posted:
April 16, 2026

Employment Type:
Parttime
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