Lifecycle Marketing Manager, UpGuard

UpGuard

Location:
Australia, Multiple

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

This Lifecycle Marketing Manager role is a strategic part of the Demand Generation organisation, sitting within the marketing team. This position is the primary driver of funnel efficiency and conversion velocity, acting as the bridge between lead generation and sales readiness at UpGuard, a company that makes life easier for security teams with robust cybersecurity risk solutions.

Job Responsibility:

Own Mid-Funnel Strategy: Design and manage all automated nurture streams, triggered campaigns, and sales handoff programs
Build Smart Journeys: Develop and execute highly personalised buyer journeys based on firmographics, behaviour, and intent data to ensure timely and relevant engagement
Develop Content Frameworks: Drive the mid-funnel messaging and content strategy, focusing on educational content, objection-handling, and re-engagement campaigns for stalled leads
Collaborate with Sales & BDRs: Work with the Business Development team to align on messaging, timing, and lead readiness, ensuring seamless follow-up on hand-raisers and event attendees
Measure & Optimise: Continuously track the performance of all lifecycle programs, focusing on key metrics like conversion rates and time-to-SQL, and iterate to improve funnel velocity

Requirements:

5+ years of experience in B2B lifecycle, email, or marketing roles, ideally within a SaaS or technology environment
Deep understanding of buyer journeys, funnel stages, and how to align marketing programs with sales needs
Strong hands-on experience in building and managing multi-step, personalised workflows and segmentation within marketing automation platforms, particularly HubSpot
Proven ability to work closely and effectively with sales development teams to align on strategy and execution
The desire and ability to continuously test, learn, and iterate programs based on performance metrics

Nice to have:

Experience with Intent Data: Familiarity with leveraging intent signals to create timely and highly relevant nurture programs
Advanced Nurture Skills: A proven ability to design and implement sophisticated lifecycle scoring models or re-engagement strategies for dormant leads
Full-Funnel Perspective: A strong understanding of how the full funnel works and how to optimise conversions from MQL to closed-won

What we offer:

Monthly Lifestyle subsidy for financial, physical, and mental well-being
WFH set-up allowance
$1,500 USD annual Learning & Development allowance
Generous Annual Leave/PTO allowances
18 weeks paid Parental Leave
Personal Leave Allowance including sick & carer's leave
Fully remote working environment
Top-spec hardware provided

Additional Information:

Job Posted:
October 10, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Lifecycle Marketing Manager