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Lifecycle Marketing Manager

United States · Job Posted February 18, 2026
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Job Description

You'll own the lifecycle engine that turns new and existing customers into power users, dormant accounts into re-engaged buyers, and satisfied users into upsell opportunities. This means building automated programs that drive product adoption, feature discovery, and account growth—all while working cross-functionally with Product, Customer Success, and Sales to identify the moments that matter.

Job Responsibility

  • Build and optimize lifecycle campaigns that directly drive net revenue retention
  • Create the content and experiences that help customers get more value
  • Be the connective tissue between teams
  • Drive growth within our existing customer base through user expansion, feature adoption, plan upgrades, add-on purchases, and usage growth

Requirements

  • 4-6 years in B2B SaaS lifecycle, customer, or growth marketing
  • Expansion mindset
  • Marketing automation expertise
  • Data fluency
  • Strong writer
  • Systems thinker
  • Comfortable presenting

Nice to have

  • Comfortable sharing your knowledge and trainings more widely
  • Background in customer success or onboarding
  • Knowledge of GTM/RevOps tools
  • Familiarity with Common Room's ICP
  • Experience building PQL programs or usage-based scoring
  • Technical curiosity

What we offer

  • Competitive base compensation with meaningful equity ownership
  • Health insurance including medical, dental, and vision, HSA and FSA
  • We pay 100% of your employee premium and 50% of your premium for any dependents
  • Unlimited Paid Time Off
  • Paid Company Holidays
  • Work from home policy including a laptop and support for your home office needs
  • Monthly Remote Stipend
  • 401(k) self contribution
  • Paid Family Leave
  • Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle
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