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Lifecycle Marketing Manager

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tastytrade

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Location:
United States , Chicago

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Category:
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Contract Type:
Employment contract

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Salary:

120000.00 - 148000.00 USD / Year
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Job Description:

We're looking for a strategic Lifecycle Marketing Manager to own and optimize the complete customer journey from acquisition through retention. You'll drive trading account growth and sustained engagement through data-driven, personalized campaigns across email, SMS, push, and in-app messaging. You'll lead a team and collaborate cross-functionally with Marketing, Product, Analytics, Creative, and Compliance to deliver on shared business KPIs.

Job Responsibility:

  • Develop and execute lifecycle marketing strategies to drive trading account growth and maximize customer lifetime value
  • Own acquisition, activation, engagement, retention, and win-back targets across the customer journey
  • Plan, build, and launch personalized multi-channel campaigns across email, SMS, push notifications, and in-app messaging
  • Design and deploy automated campaigns leveraging behavioral triggers and lifecycle stage
  • Manage marketing automation platforms and ensure seamless integration with our tech stack
  • Manage a rigorous CRO and experimentation roadmap to optimize full-funnel program performance
  • Define success metrics and KPIs, monitor performance, and deliver regular readouts to leadership
  • Use data analytics tools to derive actionable insights and drive continuous improvement
  • Build sophisticated customer segmentation and personalization strategies at scale
  • Lead and mentor a team of up to 3 lifecycle marketing professionals
  • Partner with Product and Product Marketing to align lifecycle efforts with product launches and business goals
  • Work with Creative to develop compelling messaging and assets that resonate with traders
  • Coordinate with Compliance to ensure all communications meet regulatory requirements
  • Present channel strategy and campaign results to cross-functional partners and executive leadership

Requirements:

  • 5-7 years of lifecycle marketing experience building and scaling lifecycle programs
  • 3+ years of people management experience
  • Expert-level proficiency with marketing automation platforms
  • Proven track record executing personalized multi-channel campaigns (email, SMS, push, in-app)
  • Strong analytical skills with experience using data analytics tools and CRO/experimentation methodologies
  • Deep experience with customer segmentation and personalization at scale
  • Actively incorporates AI tools into day-to-day marketing workflows to drive smarter decisions and better outcomes
  • Strong project management skills managing multiple concurrent campaigns
  • Excellent communication and presentation skills
  • Experience collaborating with Product, Analytics, Creative, Tech Ops, and Compliance
  • Demonstrated ownership mindset with ability to execute end-to-end with autonomy

Nice to have:

  • Background in fintech, trading platforms, or financial services
  • Experience in regulated industries (FinTech, Wealth Management)
  • Knowledge of FINRA and SEC marketing requirements
What we offer:
  • Performance Bonuses
  • Stock Purchase Options
  • Medical/Vision/Dental Benefits
  • 401k Plan
  • 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
  • 10 Paid Sick Days
  • Gym Membership Reimbursement
  • Commuter Benefits
  • Pet Insurance
  • Wellness & Mental Health Programs
  • Charitable Donation Matching
  • Two Paid Volunteer Days Off
  • Daily catered lunch when in the office
  • Full kitchen with snacks and beverages
  • In-building gym
  • Shuttle to/from Metra

Additional Information:

Job Posted:
May 10, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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