Lifecycle Marketing Manager Job at Aiven Deutschland GmbH

Job Description

We're looking for a Lifecycle Marketing Manager to own the end-to-end user journey for Aiven's self-serve customer base. This role is deeply focused on what happens after someone signs up — turning new users into activated ones, activated users into paying customers, and paying customers into expanded accounts. You'll combine segmentation, behavioural data, and personalised messaging to build a lifecycle program that drives measurable monetisation outcomes. This includes everything from in-console nudges to nurture flows to expansion signals.

Job Responsibility

Own the full user lifecycle from sign-up through activation, conversion, retention, and expansion
Design and execute nurture programs tailored to where users are in their journey — onboarding sequences, re-engagement flows, and milestone-based triggers
Build and manage in-console messaging and product nudges in partnership with Product — surfacing the right prompt to the right user at the right moment
Develop and maintain user segmentation frameworks based on product usage, firmographics, and behavioural signals
Drive monetisation programs: identifying users with high conversion or expansion potential and delivering targeted interventions (upgrade prompts, usage-based triggers, tier nudges)
Work closely with Product and Data teams to define the signals that indicate activation, health, and churn risk — and build automated responses to them
Own lifecycle reporting: activation rates, conversion rates, expansion revenue influenced, and churn metrics

Requirements

Proven experience in lifecycle, CRM, or retention marketing, ideally at a SaaS or PLG company
Deep understanding of user journey mapping and funnel-based thinking
You're highly data-driven, you can build a cohort, read a funnel, and turn behavioural signals into a clear hypothesis worth testing
Experience with marketing automation and lifecycle tooling (e.g. Customer.io, Braze, Iterable, or similar)
Familiarity with in-product messaging tools (e.g. Intercom, Pendo, or similar) is a strong plus
Strong collaboration skills, this role sits at the intersection of Marketing, Product, and Data

What we offer

Participate in Aiven's equity plan
Balance work and life with our hybrid work policy
Choose the equipment you need to set yourself up for success
Use your Professional Development Plan budget for learning opportunities
Receive holistic wellbeing support through our global Employee Assistance Program
Inquire about our Global Time Off Commitment (Parental and Sick Leave, as well as Personal Time)
Enjoy country-specific benefits for our global cast

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Lifecycle Marketing Manager

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