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Lifecycle Marketing Manager

United States, California Employment contract 70000.00 - 120000.00 USD / Year · Job Posted May 28, 2026
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Job Description

This role of Lifecycle Marketing Manager is to manage global industry marketing campaigns and manage customer engagement and communication in the Company for Startups Program, The role partners with outside agencies and internal stakeholders to develop campaigns that include but are not limited to: paid media, email marketing, event marketing and/or sales enablement (inbound & outbound).

Job Responsibility

  • Build programs for customer engagement and communication in the Company for Startups Cloud Program, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns and unlock new tactics
  • Build successful customer advocacy and loyalty via storytelling, testimonials and referral programs
  • Continually monitor and measure success, regularly report data driven insights and use these insights to enhance the strategy

Requirements

  • At least 5+ years of event management experience
  • At least 6+ years of work experience
  • 4+ years of industry experience in Lifecycle Customer, B2B marketing, technology or related industries
  • 2 years of experience in managing integrated marketing and Salesforce and reporting analytics experience
  • Bachelor's degree or higher in Marketing, Business, Communications or related field or equivalent experience
  • Must be able to work in a fast-paced environment matrix organization
  • Must have worked in Startup
  • Must have program and project management skills
  • Must be self-motivated, passionate about Marketing and Demand Generation
  • Must be a team player who enjoys learning and growing

Nice to have

Experience in Marketo and Salesforce.com is preferred

What we offer

  • Performance bonuses
  • Comprehensive benefits package

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