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This role of Lifecycle Marketing Manager is to manage global industry marketing campaigns and manage customer engagement and communication in the Company for Startups Program, The role partners with outside agencies and internal stakeholders to develop campaigns that include but are not limited to: paid media, email marketing, event marketing and/or sales enablement (inbound & outbound).
Job Responsibility
Build programs for customer engagement and communication in the Company for Startups Cloud Program, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns and unlock new tactics
Build successful customer advocacy and loyalty via storytelling, testimonials and referral programs
Continually monitor and measure success, regularly report data driven insights and use these insights to enhance the strategy
Requirements
At least 5+ years of event management experience
At least 6+ years of work experience
4+ years of industry experience in Lifecycle Customer, B2B marketing, technology or related industries
2 years of experience in managing integrated marketing and Salesforce and reporting analytics experience
Bachelor's degree or higher in Marketing, Business, Communications or related field or equivalent experience
Must be able to work in a fast-paced environment matrix organization
Must have worked in Startup
Must have program and project management skills
Must be self-motivated, passionate about Marketing and Demand Generation
Must be a team player who enjoys learning and growing
Nice to have
Experience in Marketo and Salesforce.com is preferred