Lifecycle Marketing Manager Jobs

Ethos

Location:
India, Bangalore

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are seeking an experienced and strategic Lifecycle Marketing Manager to lead customer engagement initiatives across the full customer journey — from acquisition and onboarding to retention and advocacy. This role demands a strong analytical mindset, a deep understanding of B2B and B2C marketing dynamics, and hands-on experience with modern MarTech stacks, CRM systems, and data-driven automation. You will work cross-functionally with product, analytics, engineering, and design teams to build scalable lifecycle programs that are customer-centric and performance-driven.

Job Responsibility:

Own the end-to-end customer lifecycle strategy across channels (email, push, in-app, SMS, etc.)
Design and execute personalized nurture flows for both B2B and B2C segments
Map customer journeys, identify drop-off points, and implement retention/re-engagement programs
Analyze customer data and behavioral events to uncover insights and drive segmentation
Measure campaign performance and lifecycle KPIs (e.g., activation, churn, LTV)
Conduct A/B testing and continuously iterate for improvement
Work with marketing automation and CRM platforms (e.g., Iterable, Braze, HubSpot, Salesforce)
Partner with data and engineering teams to ensure accurate event tracking and integrations
Maintain and improve data pipelines used in lifecycle campaigns
Collaborate with product, sales, design, and support teams to align on messaging and timing
Support go-to-market strategies and product launches with timely lifecycle communications
Advocate for the customer experience across touchpoints
Manage a large volume of complex projects in a detail-oriented way, with regular communication and updates to cross-functional partners
Build and deliver executive-ready presentations on campaign impact and customer trends
Create dashboards and reports to communicate lifecycle performance

Requirements:

6–10 years of experience in lifecycle, CRM, or retention marketing
Proven success running B2B and/or B2C lifecycle programs at scale
Strong grasp of analytics and experience using tools like MODE, SQL, GA, or similar
Hands-on experience with MarTech tools (e.g., Iterable, Segment, Braze, Amplitude, HubSpot)
Solid understanding of customer data, event tracking, and dynamic content personalization
Excellent communication and presentation skills
ability to influence cross-functional teams
Highly organized, with a test-and-learn mindset and strong problem-solving skills

Nice to have:

Experience in SaaS, fintech, or subscription-based business models
Familiarity with customer data platforms (CDPs) and event-driven architectures
Ability to translate data insights into actionable marketing strategies

Additional Information:

Job Posted:
December 08, 2025

Work Type:

Hybrid work

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Lifecycle Marketing Manager