Lifecycle Marketing Manager Job at Meta (Menlo Park)

Lifecycle Marketing Manager

Our client is a rapidly scaling tech company on a mission to make online identit...

Location

United States

Salary:

Not provided

80Twenty

Expiration Date

Until further notice

Requirements

5–7 years of experience in lifecycle, CRM, or email marketing at a high-growth consumer, marketplace, or eCommerce company
Hands-on experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, or similar)
Deep understanding of lifecycle channels, segmentation, and cross-channel engagement strategies
Strong analytical skills with the ability to interpret funnel metrics and campaign data
Experience in A/B testing, experimentation frameworks, and campaign optimization
Familiarity with AI-driven personalization and predictive modeling preferred
Strong collaboration skills and the ability to work cross-functionally
Proven ability to balance strategy and hands-on execution, from journey mapping to copy QA and workflow optimization
Thrives in 0?1 environments, building and scaling new programs quickly
Bachelor’s degree required

Job Responsibility

Own the full lifecycle strategy across onboarding, activation, engagement, and retention
Define customer journeys, segmentation, and messaging cadence across triggered and automated campaigns
Develop CRM roadmaps aligned with business goals and growth priorities
Oversee campaign development from concept through launch, analysis, and optimization
Leverage first-party data, behavioral insights, and predictive models to design personalized, high-impact member experiences
Build, test, and refine audience segments based on lifecycle stage, engagement patterns, and value potential
Utilize AI-driven workflows and automation to optimize content, timing, and delivery
Lead A/B and multivariate testing for lifecycle campaigns to improve engagement and conversion metrics
Analyze funnel performance to identify drop-off points and optimize timing, messaging, and creative elements
Partner with analytics teams to define KPIs, build dashboards, and measure performance across campaigns and lifecycle stages

What we offer

Full benefits + equity

Fulltime

Lifecycle Marketing Manager

We are seeking an experienced and strategic Lifecycle Marketing Manager to lead ...

Location

India , Bangalore

Salary:

Not provided

Ethos

Expiration Date

Until further notice

Requirements

6–10 years of experience in lifecycle, CRM, or retention marketing
Proven success running B2B and/or B2C lifecycle programs at scale
Strong grasp of analytics and experience using tools like MODE, SQL, GA, or similar
Hands-on experience with MarTech tools (e.g., Iterable, Segment, Braze, Amplitude, HubSpot)
Solid understanding of customer data, event tracking, and dynamic content personalization
Excellent communication and presentation skills
ability to influence cross-functional teams
Highly organized, with a test-and-learn mindset and strong problem-solving skills

Job Responsibility

Own the end-to-end customer lifecycle strategy across channels (email, push, in-app, SMS, etc.)
Design and execute personalized nurture flows for both B2B and B2C segments
Map customer journeys, identify drop-off points, and implement retention/re-engagement programs
Analyze customer data and behavioral events to uncover insights and drive segmentation
Measure campaign performance and lifecycle KPIs (e.g., activation, churn, LTV)
Conduct A/B testing and continuously iterate for improvement
Work with marketing automation and CRM platforms (e.g., Iterable, Braze, HubSpot, Salesforce)
Partner with data and engineering teams to ensure accurate event tracking and integrations
Maintain and improve data pipelines used in lifecycle campaigns
Collaborate with product, sales, design, and support teams to align on messaging and timing

Senior Manager, Lifecycle Marketing

We are seeking a dynamic and experienced Senior Manager of Lifecycle Marketing t...

Location

United States

Salary:

114000.00 - 203000.00 USD / Year

Ethos

Expiration Date

Until further notice

Requirements

8+ years of progressive experience in marketing
3+ years of experience in a leadership role, managing and developing marketing teams
Experience working in a fast-paced startup environment with a bias for impact
Analytical rigor and comfort with segmentation, testing, and performance optimization
Proven experience with email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.)
Deep understanding of experimentation, personalization strategies, and A/B testing methodologies
Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams and at all levels of the organization
Strategic thinker with a results-oriented mindset and a passion for creating exceptional customer experiences

Job Responsibility

Own the integrated marketing roadmap across lifecycle, social, in product, and campaigns
Develop and implement a comprehensive B2B marketing strategy across lifecycle, social, in-product and events
Lead and execute multi-channel lifecycle marketing programs, focusing on driving onboarding, engagement & retention
Manage and mentor a high-performing lifecycle marketing team, fostering a culture of innovation, rapid experimentation, data-driven decision-making, and continuous improvement
Lead strategy, testing, and performance across email, push, SMS, onsite and in app messaging, and social channels
Oversee the end-to-end campaign management process, including strategic planning, creative briefing, audience segmentation, A/B testing, execution, performance tracking, and continuous optimization
Create cohesive customer journeys that span awareness through retention
Drive content, creative, and campaign execution in partnership with internal teams and external partners
Partner with product marketing to translate positioning into channel ready programs
Work cross functionally with Sales to support ABM, events, and field activation

Fulltime

Lifecycle Marketing Manager

The Lifecycle Marketing Manager will own end-to-end lifecycle programs that driv...

Location

United States

Salary:

128000.00 - 160000.00 USD / Year

Apollo.io

Expiration Date

Until further notice

Requirements

3–5+ years in Lifecycle Marketing, CRM, Growth Marketing, or related roles, ideally in B2B SaaS or a similar subscription model
Hands‑on experience designing and executing campaigns across at least two of the following stages: adoption, expansion, retention, renewal (install‑base experience strongly preferred)
Proficiency with lifecycle / marketing automation tools such as Customer.io, Braze, Iterable, Marketo, HubSpot, or similar (including building segments, triggers, and multi‑step flows)
Strong data literacy, comfortable pulling and interpreting performance reports, building segments from behavioral and firmographic data, and translating numbers into action
Proven track record of running experiments (A/B tests, multivariate tests) and iterating based on results
Demonstrated ability to collaborate with Sales and Customer Success teams and incorporate their feedback into lifecycle programs
Clear, concise written communication skills, especially for email and in‑product messaging
Ownership & Accountability: Owns well‑scoped projects from brief through launch and iteration, keeps stakeholders informed, and takes responsibility for outcomes
Problem Solving: Comfort with ambiguous, open‑ended lifecycle problems
can break them into actionable steps and identify the right solution with limited guidance

Job Responsibility

Expansion & Retention Campaign Execution Own the end‑to‑end execution of lifecycle journeys for install‑base customers across channels (email, in‑app, etc.) focused on adoption, expansion, and renewal
Signal-Based Targeting & Segmentation Use customer, product usage, and billing data to define segments such as high‑growth accounts, underutilized seats, low‑usage customers, and expansion‑ready accounts, and tailor campaigns accordingly
Onboarding & Early Adoption Support (with Expansion Lens) Support optimization of early‑lifecycle journeys (first 30/60/90 days) to ensure new customers adopt the features and behaviors that unlock long‑term retention and expansion
Experimentation & Optimization Run A/B and multivariate tests on messaging, timing, triggers, and segmentation. Analyze performance and share clear recommendations to improve seat & credit utilization, expansion opportunities, and retention
Measurement & Reporting Define and track KPIs for your programs (seat utilization, credit utilization, expansion pipeline influenced, churn indicators). Partner with RevOps and Marketing Ops to create dashboards and recurring reports for your area of ownership
Cross-Functional Collaboration Work closely with Sales, Customer Success, Product, Product Marketing, Growth, and Marketing Ops to ensure install‑base campaigns are aligned with GTM plays, product launches, and CS motions
AI-First Lifecycle Operations Use AI tools to brainstorm campaign ideas, generate copy & variants, assist with QA, and summarize results, increasing both speed and quality of execution
Lifecycle Infrastructure & Hygiene Maintain clean, well‑documented workflows and campaign logic. Partner with Marketing Ops on list health, deliverability, and segmentation hygiene for lifecycle programs. Create and update playbooks for the campaigns and components you own
Ownership & Continuous Improvement Independently identify gaps and opportunities in the expansion lifecycle, propose solutions, and execute well‑scoped projects that ladder up to quarterly team goals

What we offer

equity
company bonus or sales commissions/bonuses
401(k) plan
at least 10 paid holidays per year, flex PTO, and parental leave
employee assistance program and wellbeing benefits
global travel coverage
life/AD&D/STD/LTD insurance
FSA/HSA and medical, dental, and vision benefits

Fulltime

Associate Manager of Lifecycle Marketing

We’re seeking a strategic and data-driven Associate Manager of Lifecycle Marketi...

Location

United States , Santa Monica

Salary:

64300.00 - 86200.00 USD / Year

Disney

Expiration Date

Until further notice

Requirements

3+ years in Lifecycle marketing, or related field
Experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
Knowledge of email and push best practices for deliverability and downstream impact
Superior project management skills and attention to detail with experience in managing Airtable workflows
Ability to provide strategic recommendations motivated by data
Ability to independently develop presentations and communicate clearly to marketers, data analysts, data engineers, and product
Ability to anticipate needs, innovate, and flourish in a fast-paced environment
A positive attitude, ability to work with a team to drive projects to completion, and penchant for solving problems
Extensive project launch experience and understanding of QA processes
Bachelor’s degree or equivalent work experience

Job Responsibility

Partner within the Lifecycle Marketing teams, agencies, data teams, and external partners to bring high priority marketing initiatives to life
Plan, schedule, execute, and test email and push notification journeys, including end-to-end QA documentation and performance measurement
Partner with content teams to identify opportunities for increasing engagement in existing and new journeys
Hyper-target subscribers with relevant content to ensure a positive experience for users engaging with Hulu's products
Optimize current email and push programs through continual testing of creative, copy, timing, offers, targeting, and more
Coordinate work activities with internal and external partners to launch campaigns in a timely and consistent manner
Find opportunities to improve the effectiveness of email and push marketing programs

What we offer

A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits

Fulltime

Manager, Lifecycle Marketing

Lead lifecycle automation, segmentation, and experimentation for Disney+ Japan t...

Location

Japan , Minato-ku

Salary:

Not provided

Disney

Expiration Date

Until further notice

Requirements

5+ years in lifecycle/CRM/retention or related marketing roles (subscription or streaming a plus)
Experience with ESP/CRM and marketing tech (e.g., Braze, Salesforce MC, Marketo, Adobe) is a plus
Proven track record using data and experimentation to improve customer experience and deliver business outcomes
Native-level Japanese and business-level English
Degree in Business, Marketing, Economics, or related field preferred but not required

Job Responsibility

Lead lifecycle automation, segmentation, and experimentation for Disney+ Japan to drive ongoing engagement, reduce churn, and support business-critical KPIs
Set the strategic direction for lifecycle campaigns in partnership with Japan Growth, Brand Marketing, Content Programming, Creative, Legal, Analytics, and International Product Marketing teams
Oversee planning, execution, and optimization across owned channels (email, push, in-app), ensuring operational excellence (localization, QA, legal compliance) and clear, measurable impact on retention and engagement
Lifecycle calendar ownership: Build and manage the lifecycle content calendar for Japan
identify key drivers of viewership and engagement across owned channels
coordinate win-back and prospecting activities
Campaign delivery: Lead end-to-end execution with internal teams and external partners/vendors
uphold high standards for QA, localization, legal approvals, and on-time delivery
Cross-functional collaboration: Work closely with Brand Marketing, Content Programming, Creative, Legal, Analytics, other APAC lifecycle leads, and global operations to execute cohesively and share learnings
Data & experimentation: Define hypotheses, design and run controlled tests (including holdouts) to drive upsell, incremental reconnects, engagement lift, and churn reduction

Marketing product manager

Lead the development and execution of marketing strategies for a leading medical...

Location

Japan , Tokyo

Salary:

7000000.00 - 9000000.00 JPY / Year

Randstad

Expiration Date

April 30, 2026

Requirements

University degree in business administration or a related field
Minimum 3 years of marketing experience in the medical device industry
Strong communication skills in both English and Japanese
Excellent analytical and strategic thinking skills
Experience in managing distributors and inventory
Proven ability to lead product launches and manage product lifecycles
Experience in KOL management and market expansion
Strong project management skills and ability to work effectively in a team environment
Experience with market research and data analysis
Proficiency in Microsoft Office Suite

Job Responsibility

Lead the development and execution of marketing strategies for a leading medical device company in Japan
Develop and implement comprehensive marketing strategies
Analyze market trends and identify growth opportunities
Develop long-term strategies, annual operating plans (AOPs), and marketing plans
Manage product launches and lifecycle management
Manage relationships with distributors and ensure healthy inventory levels
Develop and implement marketing communication materials
Expand the market through KOL development and engagement
Collaborate with cross-functional teams to ensure efficient operations

What we offer

Health insurance
Employee pension insurance
Employment insurance
Saturday
Sunday
Public holidays
Bonus +10%

Fulltime

Product Marketing Manager

As a Product Marketing Manager you will be part of a team driving the strategy, ...

Location

United States , Bellevue; Overland Park; Frisco

Salary:

93700.00 - 169100.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

Bachelor's Degree Marketing, Business, Communications, or relevant field of study such as Computer Science
5+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
Go-to-market Strategy: Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales
Consumer Segmentation & Insights: A strong technical foundation, including experience working with Unified Communications products A strong foundation of looking through the lens of customer types to identify key opportunities and areas of focus
Customer Engagement Extensive customer interaction experience and customer success storytelling
Communication: Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills
Project Management: Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales
UX & Digital Flows: Experience working on UX, designs and digital flows
Consumer Technology: Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and experience using customer insights to improve customer experiences with products
Product Management: Strong understanding of the product development lifecycle for products and services. Experience developing product marketing plans and managing a product through its entire lifecycle from inception to launch to end of life

Job Responsibility

Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs
Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props
Engage with product, technical and other teams on validating feasibility
Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy
Collaborate to build effective sales tools, training materials, FAQS that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts
Works across the team and cross-functionally to monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders
Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins
Uses business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies
Also responsible for other Duties/Projects as assigned by business management as needed

What we offer

medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays, paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance, mobile service & home internet discounts, pet insurance, and access to commuter and transit programs

Fulltime

Lifecycle Marketing Manager

Meta

Location:
United States , Menlo Park

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Nice to have:

Additional Information:

Job Posted:
March 26, 2026

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