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Healthxchange Logo Healthxchange · -

Lifecycle Marketing Manager (CRM)

United Kingdom, London · Job Posted May 05, 2026
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Job Description

As the Lifecycle Marketing Manager (CRM), your primary objective is to deliver and optimise the CRM strategy and roadmap already defined for 2026, ensuring consistency, continuity and best-in-class execution across all CRM channels. You will be responsible for maintaining existing processes, executing planned CRM initiatives, and optimising ongoing activity that supports customer conversion, retention, engagement and satisfaction across both B2B and B2C audiences. You will have ownership of Email, SMS, loyalty and segmentation activity, ensuring delivery in line with the established CRM framework and ongoing strategy. This is a maternity cover position; however, with Healthxchange in a strong growth phase, we expect this role could be a pathway to a permanent position for the right candidate, following a successful 12‑month term.

Job Responsibility

  • Execute and optimise the CRM strategy across B2B and DTC
  • Oversee the CRM system, ensuring data accuracy, troubleshooting issues, and implementing system enhancements
  • Support the role out of any CRM system upgrades or migrations
  • Analyse and interpret customer data to segment and target specific customer groups effectively from a B2B and DTC basis
  • Deliver and optimise multi channel CRM campaigns (Email, SMS, loyalty and automations)
  • Maintain and build on existing campaign templates, workflows and channel best practices
  • Support transactional communications, event comms and business updates for the clinic database
  • Execute planned lead‑generation and prospect nurturing initiatives
  • Manage relationships with established third party partners including loyalty, referrals, SMS and reviews providers
  • Generate and interpret CRM performance reports, presenting insights and recommendations to stakeholders for continuous improvement
  • Devise and create automated flows to drive desirable outcomes
  • Work closely with marketing, academy and commercial teams to ensure CRM strategy is aligned and optimised
  • Manage 1 CRM Executive who will support on email building and reporting
  • Ensure GDPR best practices applied across channels and brands
  • Be the customer champion and provide actionable insight to the rest of the marketing team

Requirements

  • Bachelor's degree in Marketing, Business or related field
  • Minimum 3 years’ experience in CRM or digital marketing
  • Previous experience supporting or managing CRM platform migrations
  • Strong analytical skills and ability to work with data to make informed decisions
  • Familiarity with customer behaviour, lifecycle marketing and journey mapping
  • Excellent communication skills, both written and verbal
  • Strong organisational skills and ability to manage multiple deadlines
  • Experience collaborating with cross functional teams
  • Problem solving skills with a focus on optimising processes

Nice to have

  • Experience with Emarsys or Salesforce Marketing Cloud is highly advantageous
  • Experience working with loyalty, referral or review platforms
  • Understanding of GDPR and data privacy best practice
  • Experience with people management

What we offer

  • Company pension
  • annual performance bonus
  • 25 days holiday plus bank holidays (and increasing with service)
  • staff discount
  • staff social events
  • access to Health Assured EAP
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