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Lifecycle Marketing Lead

United States · Job Posted February 21, 2026
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Job Description

We’re looking for a Lifecycle Marketing Lead to own and evolve the end-to-end customer journey—from signup through activation, sustained usage, and reactivation. This is a hybrid product growth + lifecycle marketing role. You will design the systems that turn product usage signals into timely, relevant interventions across email, and in-product surfaces. Success in this role requires comfort working across an API-first product and a web-based admin interface, and the ability to translate usage patterns across both into measurable lifecycle outcomes.

Job Responsibility

  • Own onboarding, activation, and early lifecycle performance
  • Build and operate lifecycle programs driven by product usage
  • Run experiments that compound product-led growth
  • Support PLG-to-sales motions with high-quality signals
  • Define, measure, and communicate lifecycle success
  • Partner cross-functionally to ship the journey

Requirements

  • 7-10 years of experience in lifecycle marketing, growth marketing, product growth, or adjacent roles—ideally in PLG or developer-focused products
  • Strong analytical instincts and experience working directly with product usage data and experimentation
  • Hands-on experience with lifecycle and experimentation tooling (e.g. email platforms, marketing automation, PostHog or similar)
  • Track record of working directly with engineers, designers and analysts to bring projects to life
  • Clear understanding of how onboarding, activation, and lifecycle systems drive product-led growth
  • Comfort owning strategy while executing tactically in an early-stage, evolving environment
  • Strong cross-functional communication skills and ability to work effectively with product and engineering partners

Nice to have

  • Experience with API-first, infrastructure, or developer-tools products
  • Prior experience building lifecycle systems from scratch
  • Familiarity with customer data platforms, enrichment, or CRM workflows
  • Technical or growth-engineering background enabling lightweight automation or instrumentation

What we offer

Competitive compensation, including base salary and equity

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