CrawlJobs Logo

Lifecycle Marketing Lead

openrouter.ai Logo

OpenRouter

Location Icon

Location:
United States

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided
Save Job
Save Icon
Apply Position

Job Description:

We’re looking for a Lifecycle Marketing Lead to own and evolve the end-to-end customer journey—from signup through activation, sustained usage, and reactivation. This is a hybrid product growth + lifecycle marketing role. You will design the systems that turn product usage signals into timely, relevant interventions across email, and in-product surfaces. Success in this role requires comfort working across an API-first product and a web-based admin interface, and the ability to translate usage patterns across both into measurable lifecycle outcomes.

Job Responsibility:

  • Own onboarding, activation, and early lifecycle performance
  • Build and operate lifecycle programs driven by product usage
  • Run experiments that compound product-led growth
  • Support PLG-to-sales motions with high-quality signals
  • Define, measure, and communicate lifecycle success
  • Partner cross-functionally to ship the journey

Requirements:

  • 7-10 years of experience in lifecycle marketing, growth marketing, product growth, or adjacent roles—ideally in PLG or developer-focused products
  • Strong analytical instincts and experience working directly with product usage data and experimentation
  • Hands-on experience with lifecycle and experimentation tooling (e.g. email platforms, marketing automation, PostHog or similar)
  • Track record of working directly with engineers, designers and analysts to bring projects to life
  • Clear understanding of how onboarding, activation, and lifecycle systems drive product-led growth
  • Comfort owning strategy while executing tactically in an early-stage, evolving environment
  • Strong cross-functional communication skills and ability to work effectively with product and engineering partners

Nice to have:

  • Experience with API-first, infrastructure, or developer-tools products
  • Prior experience building lifecycle systems from scratch
  • Familiarity with customer data platforms, enrichment, or CRM workflows
  • Technical or growth-engineering background enabling lightweight automation or instrumentation
What we offer:

Competitive compensation, including base salary and equity

Additional Information:

Job Posted:
February 21, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Icon
OpenRouter - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Lifecycle Marketing Lead

Senior Manager, Lifecycle Marketing

We are seeking a dynamic and experienced Senior Manager of Lifecycle Marketing t...
Location
Location
United States
Salary
Salary:
114000.00 - 203000.00 USD / Year
ethoslife.com Logo
Ethos
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of progressive experience in marketing
  • 3+ years of experience in a leadership role, managing and developing marketing teams
  • Experience working in a fast-paced startup environment with a bias for impact
  • Analytical rigor and comfort with segmentation, testing, and performance optimization
  • Proven experience with email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.)
  • Deep understanding of experimentation, personalization strategies, and A/B testing methodologies
  • Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams and at all levels of the organization
  • Strategic thinker with a results-oriented mindset and a passion for creating exceptional customer experiences
Job Responsibility
Job Responsibility
  • Own the integrated marketing roadmap across lifecycle, social, in product, and campaigns
  • Develop and implement a comprehensive B2B marketing strategy across lifecycle, social, in-product and events
  • Lead and execute multi-channel lifecycle marketing programs, focusing on driving onboarding, engagement & retention
  • Manage and mentor a high-performing lifecycle marketing team, fostering a culture of innovation, rapid experimentation, data-driven decision-making, and continuous improvement
  • Lead strategy, testing, and performance across email, push, SMS, onsite and in app messaging, and social channels
  • Oversee the end-to-end campaign management process, including strategic planning, creative briefing, audience segmentation, A/B testing, execution, performance tracking, and continuous optimization
  • Create cohesive customer journeys that span awareness through retention
  • Drive content, creative, and campaign execution in partnership with internal teams and external partners
  • Partner with product marketing to translate positioning into channel ready programs
  • Work cross functionally with Sales to support ABM, events, and field activation
  • Fulltime
Read More
Arrow Right

Director of Lifecycle Marketing

We’re looking for a data-driven, results-obsessed leader to own and scale our li...
Location
Location
United States , San Francisco
Salary
Salary:
Not provided
tomocredit.com Logo
TomoCredit
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6+ years in lifecycle, CRM, or retention marketing for consumer digital products or subscription-based businesses
  • Proven success in improving subscription conversion and retention rates through data-driven lifecycle programs
  • Strong background in designing, executing, and analyzing A/B tests and multivariate experiments
  • Hands-on with marketing automation tools, segmentation frameworks, and analytics platforms (Amplitude, Hightouch, or similar)
  • Skilled in translating data into actionable strategies with measurable business impact
  • Strong communication skills and proven ability to influence cross-functional teams and senior stakeholders
Job Responsibility
Job Responsibility
  • Define and lead lifecycle initiatives that drive subscription conversion, improve retention rates, and increase LTV
  • Develop advanced targeting strategies using behavioral, demographic, and product usage data to deliver highly personalized experiences
  • Build and launch automated and manual campaigns (email, push, sms) that support product launches, seasonal initiatives, and ongoing engagement programs
  • Design and run experiments to optimize subscription conversion rates, churn reduction, and overall campaign performance
  • Align with Product to integrate lifecycle messaging into feature releases and with Growth Marketing to ensure seamless post-acquisition engagement
  • Own key metrics, including paid conversion, engagement, and campaign ROI
  • Manage lifecycle tools (Braze, Hightouch, HubSpot, etc.) and implement AI-driven enhancements for personalization, predictive targeting, and performance improvement
What we offer
What we offer
  • Competitive compensation, equity, and benefits package
  • Fulltime
Read More
Arrow Right

Manager, Lifecycle Marketing

Lead lifecycle automation, segmentation, and experimentation for Disney+ Japan t...
Location
Location
Japan , Minato-ku
Salary
Salary:
Not provided
disney.com Logo
Disney
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years in lifecycle/CRM/retention or related marketing roles (subscription or streaming a plus)
  • Experience with ESP/CRM and marketing tech (e.g., Braze, Salesforce MC, Marketo, Adobe) is a plus
  • Proven track record using data and experimentation to improve customer experience and deliver business outcomes
  • Native-level Japanese and business-level English
  • Degree in Business, Marketing, Economics, or related field preferred but not required
Job Responsibility
Job Responsibility
  • Lead lifecycle automation, segmentation, and experimentation for Disney+ Japan to drive ongoing engagement, reduce churn, and support business-critical KPIs
  • Set the strategic direction for lifecycle campaigns in partnership with Japan Growth, Brand Marketing, Content Programming, Creative, Legal, Analytics, and International Product Marketing teams
  • Oversee planning, execution, and optimization across owned channels (email, push, in-app), ensuring operational excellence (localization, QA, legal compliance) and clear, measurable impact on retention and engagement
  • Lifecycle calendar ownership: Build and manage the lifecycle content calendar for Japan
  • identify key drivers of viewership and engagement across owned channels
  • coordinate win-back and prospecting activities
  • Campaign delivery: Lead end-to-end execution with internal teams and external partners/vendors
  • uphold high standards for QA, localization, legal approvals, and on-time delivery
  • Cross-functional collaboration: Work closely with Brand Marketing, Content Programming, Creative, Legal, Analytics, other APAC lifecycle leads, and global operations to execute cohesively and share learnings
  • Data & experimentation: Define hypotheses, design and run controlled tests (including holdouts) to drive upsell, incremental reconnects, engagement lift, and churn reduction
Read More
Arrow Right

Lifecycle Marketing Manager

Our client is a rapidly scaling tech company on a mission to make online identit...
Location
Location
United States
Salary
Salary:
Not provided
80twenty.com Logo
80Twenty
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5–7 years of experience in lifecycle, CRM, or email marketing at a high-growth consumer, marketplace, or eCommerce company
  • Hands-on experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, or similar)
  • Deep understanding of lifecycle channels, segmentation, and cross-channel engagement strategies
  • Strong analytical skills with the ability to interpret funnel metrics and campaign data
  • Experience in A/B testing, experimentation frameworks, and campaign optimization
  • Familiarity with AI-driven personalization and predictive modeling preferred
  • Strong collaboration skills and the ability to work cross-functionally
  • Proven ability to balance strategy and hands-on execution, from journey mapping to copy QA and workflow optimization
  • Thrives in 0?1 environments, building and scaling new programs quickly
  • Bachelor’s degree required
Job Responsibility
Job Responsibility
  • Own the full lifecycle strategy across onboarding, activation, engagement, and retention
  • Define customer journeys, segmentation, and messaging cadence across triggered and automated campaigns
  • Develop CRM roadmaps aligned with business goals and growth priorities
  • Oversee campaign development from concept through launch, analysis, and optimization
  • Leverage first-party data, behavioral insights, and predictive models to design personalized, high-impact member experiences
  • Build, test, and refine audience segments based on lifecycle stage, engagement patterns, and value potential
  • Utilize AI-driven workflows and automation to optimize content, timing, and delivery
  • Lead A/B and multivariate testing for lifecycle campaigns to improve engagement and conversion metrics
  • Analyze funnel performance to identify drop-off points and optimize timing, messaging, and creative elements
  • Partner with analytics teams to define KPIs, build dashboards, and measure performance across campaigns and lifecycle stages
What we offer
What we offer
  • Full benefits + equity
  • Fulltime
Read More
Arrow Right

Lifecycle Marketing Manager

Our client is a rapidly scaling tech company on a mission to make online identit...
Location
Location
United States
Salary
Salary:
Not provided
80twenty.com Logo
80Twenty
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5–7 years of experience in lifecycle, CRM, or email marketing at a high-growth consumer, marketplace, or eCommerce company
  • Hands-on experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, or similar)
  • Deep understanding of lifecycle channels, segmentation, and cross-channel engagement strategies
  • Strong analytical skills with the ability to interpret funnel metrics and campaign data
  • Experience in A/B testing, experimentation frameworks, and campaign optimization
  • Familiarity with AI-driven personalization and predictive modeling preferred
  • Strong collaboration skills and the ability to work cross-functionally
  • Proven ability to balance strategy and hands-on execution, from journey mapping to copy QA and workflow optimization
  • Thrives in 0?1 environments, building and scaling new programs quickly
  • Bachelor’s degree required
Job Responsibility
Job Responsibility
  • Own the full lifecycle strategy across onboarding, activation, engagement, and retention
  • Define customer journeys, segmentation, and messaging cadence across triggered and automated campaigns to maximize engagement and conversion
  • Develop CRM roadmaps aligned with business goals and growth priorities
  • Oversee campaign development from concept through launch, analysis, and optimization
  • Leverage first-party data, behavioral insights, and predictive models to design personalized, high-impact member experiences
  • Build, test, and refine audience segments based on lifecycle stage, engagement patterns, and value potential
  • Utilize AI-driven workflows and automation to optimize content, timing, and delivery
  • Lead A/B and multivariate testing for lifecycle campaigns to improve engagement and conversion metrics
  • Analyze funnel performance to identify drop-off points and optimize timing, messaging, and creative elements
  • Partner with analytics teams to define KPIs, build dashboards, and measure performance across campaigns and lifecycle stages
What we offer
What we offer
  • Full benefits + equity
Read More
Arrow Right

Customer Lifecycle Marketing Specialist

We’re looking for an experienced Customer Lifecycle Marketing Specialist to driv...
Location
Location
United Kingdom , Hull
Salary
Salary:
Not provided
arco.co.uk Logo
ARCO Limited
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strong hands-on experience with email marketing platforms and marketing automation
  • Proven background in lifecycle marketing within either B2B or B2C environments
  • Ability to build segmentation, automated workflows and personalised communications
  • Data-driven mindset with strong analytical skills
  • Excellent communication, content creation and project management abilities
  • Experience with CRM systems and multi-channel campaign delivery
  • Confidence influencing stakeholders at all levels in a fast-paced environment
Job Responsibility
Job Responsibility
  • Develop and deliver customer lifecycle plans that support Active Customer Base growth
  • Create tailored multi-channel campaigns, including Always-On activity, automated journeys and loyalty programmes
  • Lead customer communications such as newsletters, targeted emails and nurture programmes
  • Act as a super-user for our email solution platform (e.g. Optimizely), driving automation, segmentation and optimisation
  • Work with Data Science to analyse results and improve performance through insight
  • Collaborate with internal teams and agencies to produce impactful campaign assets
What we offer
What we offer
  • A competitive starting salary plus bonus
  • 32 days holiday inclusive of bank holidays which rises with service, plus the option to purchase up to 5 more days each calendar year
  • 2 fully paid Community Volunteering days every year
  • An excellent pension (up to 8% Arco contribution) and x4 Life Assurance scheme
  • A huge range of discounts to help with cost of living via Perkbox plus Employee Discount on Arco products
  • Free, 24-hour access to our Employee Assistance Programme
  • Health Cash Plan where we'll reimburse up to 100% of everyday healthcare costs
  • Access to our Learning Management System, to support your personal and career development
  • Long-term service awards
  • Fulltime
Read More
Arrow Right

Marketing Campaign Lead

At Dexory we believe that real-time data will revolutionise the logistics indust...
Location
Location
United Kingdom , Wallingford
Salary
Salary:
Not provided
dexory.com Logo
Dexory Using
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3-5 years’ experience in B2B campaign management, paid media execution, account-based marketing
  • Expertise in the development of creative campaigns and execution of email marketing, conversion rate optimisation, social advertising, content syndication, SEM, paid digital, webinars, direct mail, etc
  • Demonstrated experience planning, executing, and measuring effective lead nurture programs
  • Command of marketing strategy fundamentals including buyer personas, buying journey, competitive positioning, funnel stages, buying groups, 1:1, 1:few and 1:many ABM, etc.
Job Responsibility
Job Responsibility
  • Develop and execute short and long term multi-channel integrated campaigns across paid digital, email, social, and content distribution channels to target customers throughout the customer lifecycle and drive leads
  • Input and build campaign assets, landing pages, workflows, and channel setups
  • Manage timelines, assets, and cross-functional coordination to ensure smooth campaign delivery
  • Activate and optimise the performance marketing channels (Google Ads, LinkedIn, paid social and retargeting campaigns) including budgets, optimisation, and experimentation
  • Run A/B tests, creative testing, and audience refinement based on performance insights
  • Build ABM campaign components (ads, personalised pages, targeted content bundles) for priority accounts
  • Support reporting by providing channel-level metrics (CTR, CPL, engagement, account activity)
  • Work closely with Product Marketing for messaging alignment and asset needs
  • Collaborate with the Demand Generation Manager on briefs, audience definitions, and success criteria
  • Coordinate with Sales to align on targets, lead quality, and follow-up motion
What we offer
What we offer
  • Private healthcare via Bupa with 24/7 medical helpline
  • Life insurance
  • Income protection
  • Pension: 4+% employee with option to opt into salary exchange, 5% employer
  • Employee Assistance Programme - mental wellbeing, financial and legal advice/support
  • 25 holidays per year
  • Full meals onsite in Wallingford
  • Fun team events on and offsite, snacks of all kinds in the office
  • Fulltime
Read More
Arrow Right

Product Marketing Senior Lead

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP e...
Location
Location
United States , Boston
Salary
Salary:
150000.00 - 190000.00 USD / Year
whoop.com Logo
Whoop
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of product marketing experience, ideally in consumer health technology, digital health, wellness, or healthcare services
  • Proven success launching and marketing clinically oriented or science-based products to consumer audiences
  • Strong command of go-to-market planning, positioning development, and performance measurement across marketing channels
  • Experience working with scientific or clinical teams to ensure content accuracy and regulatory alignment
  • Excellent communication and storytelling skills with ability to make the complex feel accessible and meaningful
  • Strong cross-functional collaboration skills with a track record of influencing without authority
  • Ability to thrive in fast-paced, ambiguous environments while maintaining strategic clarity and executional rigor
  • BS/BA required
  • life sciences, health sciences, marketing or related field preferred. MBA or advanced degree a plus
  • Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
Job Responsibility
Job Responsibility
  • Lead go-to-market strategy and execution for WHOOP Advanced Labs and future healthcare product expansions
  • Develop positioning and messaging frameworks that balance scientific accuracy with consumer accessibility
  • Create and execute integrated marketing plans, aligning across channels and optimizing for performance
  • Partner with Clinical, Product, and Medical Affairs teams to ensure marketing efforts reflect regulatory standards and scientific integrity
  • Translate member insights and clinical data into actionable marketing strategies that drive awareness, adoption, and engagement
  • Collaborate with Brand, Creative, and Lifecycle Marketing teams to build member education and communication strategies for healthcare offerings
  • Serve as the primary product marketing partner for healthcare product leadership, influencing roadmap prioritization and market strategy
What we offer
What we offer
  • equity
  • benefits
  • Fulltime
Read More
Arrow Right
Jobs by Category
Art and Entertainment Jobs Banking Jobs Call Center Jobs Construction Jobs Consulting Jobs Customer Service Jobs Education Jobs Energy Jobs Finance Jobs Gastronomy Jobs Health and Beauty Jobs Hospitality and Tourism Jobs Human Resources Jobs Insurance Jobs IT - Administration Jobs IT - Software Development Jobs Legal Jobs Logistics Jobs Manufacturing Jobs Marketing, Digital Marketing, SEO, SEM Jobs Media Jobs Nursing Jobs Office Administration Jobs Pharmacy Jobs Physical Work Jobs Public Relations Jobs Public Sector Jobs Purchasing Jobs Quality Control Jobs Real Estate Jobs Research and Development Jobs Sales Jobs
Job Positions Jobs by Country
United States Jobs United Kingdom Jobs India Jobs Canada Jobs Australia Jobs Germany Jobs Ireland Jobs Poland Jobs
Company
Blog About Us Contact
Follow Us
Facebook
X (Twitter)
LinkedIn
Instagram
CrawlJobs Group
ITFlashcards AllDevBlogs
© 2026 CrawlJobs Ltd. All Rights Reserved
Terms & Conditions Privacy Policy