Lifecycle Marketing Lead Job at Phantom

Lifecycle Marketing Lead

We’re looking for a Lifecycle Marketing Lead to own and evolve the end-to-end cu...

Location

United States

Salary:

Not provided

OpenRouter

Expiration Date

Until further notice

Requirements

7-10 years of experience in lifecycle marketing, growth marketing, product growth, or adjacent roles—ideally in PLG or developer-focused products
Strong analytical instincts and experience working directly with product usage data and experimentation
Hands-on experience with lifecycle and experimentation tooling (e.g. email platforms, marketing automation, PostHog or similar)
Track record of working directly with engineers, designers and analysts to bring projects to life
Clear understanding of how onboarding, activation, and lifecycle systems drive product-led growth
Comfort owning strategy while executing tactically in an early-stage, evolving environment
Strong cross-functional communication skills and ability to work effectively with product and engineering partners

Job Responsibility

Own onboarding, activation, and early lifecycle performance
Build and operate lifecycle programs driven by product usage
Run experiments that compound product-led growth
Support PLG-to-sales motions with high-quality signals
Define, measure, and communicate lifecycle success
Partner cross-functionally to ship the journey

What we offer

Competitive compensation, including base salary and equity

Fulltime

Customer Lifecycle Marketing Lead – Brand Marketing (Buick GMC)

Vacancy Status: This posting is for an existing vacancy within the organization...

Location

Canada , Oshawa

Salary:

97800.00 - 146600.00 USD / Year

General Motors

Expiration Date

Until further notice

Requirements

Education: Bachelor's degree in Marketing, Business Administration, or a related field preferred, Post Secondary Education required.
Experience: 5+ years in CRM management or lifecycle marketing, with a proven track record of driving results
Technical Skills: Proficient in CRM platforms (Adobe, Salesforce, or Braze), data visualization (Power BI), and audience segmentation tools
Analytical Mindset: Comfortable digging into data and surfacing actionable insights

Job Responsibility

Customer Lifecycle Strategy Development: Lead the development and execution of a full-funnel CLM strategy that spans acquisition, onboarding, engagement, retention and reactivation.
Unified View of Customer: Work with the Lifecycle Marketing team to ensure that the customer is at the center of your communication strategy.
Journey Mapping & Orchestration: Design and optimize customer journeys across lifecycle stages, ensuring each touchpoint is timely, relevant, and aligned to brand standards.
Campaign Execution: Lead the briefing of creative, managing timelines, and ensuring flawless delivery.
Channel Strategy: Lead the development and execution of a multi-channel activation strategy that goes beyond email to incorporate in-app messaging and SMS while ensuring the right message is being sent at the right time, through the most effective channel
System Integration: Collaborate with Lifecycle Marketing, data and digital teams to ensure CLM tools are effectively integrated into GM's broader marketing technology ecosystem.
Cross-functional Collaboration: Ensure brand, digital, media and regional teams are aligned on messaging and timing.
Performance Tracking: Monitor performance metrics, identifying opportunities for enhancement and driving continuous improvement.

What we offer

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave
Healthcare, dental, and vision benefits
Life insurance plans to cover you and your family
Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement
GM Vehicle Purchase Plan for you, your family and friends

Fulltime

Senior Marketing Operations Lead (Lifecycle & Automation)

Location

United States , Chicago

Salary:

100000.00 - 120000.00 USD / Year

Marrina Decisions

Expiration Date

Until further notice

Requirements

7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
Strong expertise with marketing automation platforms (HubSpot, or similar)
Experience working with Salesforce CRM and marketing system integrations
Experience building lead management and lifecycle marketing frameworks
Strong analytical skills and experience with marketing performance reporting
Ability to manage complex marketing programs in a fast-paced environment
Excellent communication and collaboration skills

Job Responsibility

Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
Build and optimize automated marketing campaigns across multiple channels
Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
Implement segmentation and personalization strategies to improve campaign performance
Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
Ensure proper Salesforce CRM integration and data flow
Maintain and optimize lead management, lead routing, and lifecycle models
Implement automation processes that improve marketing efficiency and scalability
Build and maintain marketing dashboards and reporting frameworks
Monitor campaign performance and key engagement metrics

What we offer

Health Benefits
Paid Vacation
Paid Holidays
Paid Sick Time

Fulltime

Senior Marketing Operations Lead (Lifecycle & Automation)

Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to ...

Location

United States , Utah

Salary:

100000.00 - 120000.00 USD / Year

Marrina Decisions

Expiration Date

Until further notice

Requirements

7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
Strong expertise with marketing automation platforms (HubSpot, or similar)
Experience working with Salesforce CRM and marketing system integrations
Experience building lead management and lifecycle marketing frameworks
Strong analytical skills and experience with marketing performance reporting
Ability to manage complex marketing programs in a fast-paced environment
Excellent communication and collaboration skills

Job Responsibility

Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
Build and optimize automated marketing campaigns across multiple channels
Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
Implement segmentation and personalization strategies to improve campaign performance
Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
Ensure proper Salesforce CRM integration and data flow
Maintain and optimize lead management, lead routing, and lifecycle models
Implement automation processes that improve marketing efficiency and scalability
Build and maintain marketing dashboards and reporting frameworks
Monitor campaign performance and key engagement metrics

What we offer

Health Benefits
Paid Vacation
Paid Holidays
Paid Sick Time
Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem

Fulltime

Field Marketing Lead

We're looking for a Field Marketing Lead who will own the strategy and execution...

Location

United States; Canada , New York; Toronto

Salary:

110000.00 - 130000.00 USD / Year

Sokin

Expiration Date

Until further notice

Requirements

7+ years of B2B marketing experience, with 3+ years in field marketing, event management, or partnership marketing
Proven track record driving pipeline through field marketing programs and events
Event management expertise, successfully planning and executing industry events annually, with strong vendor negotiation and event ROI optimization experience
Excellent communication skills, with capabilities to present to executives, influence cross-functional partners, and inspire colleagues
Project management expertise, with a keen ability to juggle multiple complex initiatives simultaneously and deliver quality under pressure
Data-driven: you measure impact rigorously and optimize based on results
Skilled at influencing cross-functional teams (Product, Sales, central marketing) without formal authority
Entrepreneurial operator who thrives in ambiguity, owns outcomes, and moves fast in high-growth environments
Please note, candidates will need to have the right to work in the jurisdiction that they are looking to work in.

Job Responsibility

Develop and own the North America field marketing strategy across various opportunities (events, dinners, activations, partnerships, campaigns), identifying high-leverage accounts and moments where field programs can accelerate deals
Partner with Sales leadership to evaluate and prioritize ecosystem opportunities (industry conferences, partner programs, vertical communities) that drive pipeline impact and brand presence in key markets
Own account segmentation and field marketing investment allocation across North America, deciding where to place bets on events, activations, and programs for maximum ROI
Execute a comprehensive portfolio of in-person field marketing initiatives (e.g. executive dinners, customer panels, conferences, roadshows, curated VIP experiences, etc.) that drive pipeline velocity and deepen customer relationships
Manage end-to-end event execution: venue selection, vendor management, budget, invitations, registration, content, promotional materials, and on-site logistics with precision
Be on the ground at key activations across North America representing Sokin's brand, driving engagement, and building relationships with prospects and customers
Collaborate with Sales and BDEs/SDRs throughout the event lifecycle—pre-event targeting, during-event engagement, post-event follow-up, ensuring timely conversion to qualified pipeline and execution within agreed SLAs
Own post-event operations: CRM data uploads, lead routing to Sales, follow-up triggers, and account follow-through
Build and maintain field marketing dashboards that track pipeline contribution, revenue influence, deal velocity, and event ROI
define success metrics and optimize based on data insights

Fulltime

CRM & Lifecycle Lead, International

We're hiring a CRM & Lifecycle Lead, International to own that engine. You'll ru...

Location

United Kingdom , London

Salary:

Not provided

Eucalyptus

Expiration Date

Until further notice

Requirements

5+ years in CRM, lifecycle, or retention marketing, ideally in DTC subscription or healthcare
Hands-on experience with a modern lifecycle platform (Customer.io preferred
Braze, Iterable, or similar also relevant), building flows yourself rather than handing them off
Strong command of segmentation, automation, A/B testing, and lifecycle measurement, with a clear method for proving impact on retention and LTV
Versatility across channels (email, SMS, WhatsApp, push, in-app) and the judgment to build the right mix for each market rather than copy-pasting one playbook
Experience standing up a lifecycle program for a new market or brand, not just operating an established one
Comfort across several markets at once, and with the ambiguity and deadlines of new launches
A command of deliverability, list health, and data compliance (GDPR and equivalents)
Strong written communication. You'd rather send a doc than book another meeting

Job Responsibility

Own CRM and lifecycle as a central function across our international markets, from strategy to execution, accountable for activation, adherence, retention, and LTV
Help scale our established markets (Germany, Canada, Japan) with strategic oversight, finding the next unlock in each program rather than letting it go stale
Build the lifecycle program for new market launches end to end: the flows, the segmentation, the measurement, and the messaging, in time for go-live
Be channel-adaptive by market. Email leads in some markets
others lead with WhatsApp, SMS, push, or in-app. You'll build the right mix for each market rather than forcing one playbook everywhere
Own segmentation and automated flows (onboarding, adherence, follow-up, winback, reactivation) and the experimentation roadmap that improves them
Run a measurement framework that proves whether lifecycle work actually moved retention and LTV, not just open and click rates
Lead a team of local-language copywriters to localise and execute at quality and speed across markets, owning briefing, QA, and delivery
Partner with the Product Growth Lead and the wider growth function so lifecycle and conversion pull in the same direction, and the handoff from paid to owned is clean
Own deliverability, list health, and compliance (GDPR and local privacy regimes) across every market we operate in

What we offer

Hybrid working (3 days a week in our Old Street office)
Annual professional development budget
Equity options so you share in our growth
25 days holiday plus bank holidays
Wellness allowance
Enhanced parental leave (20 weeks paid for primary carers)
Your own MacBook, setup, and Euc swag

Fulltime

Growth Marketing Lead – Activation & Conversion

We are hiring a Growth Marketing Lead – Activation & Conversion to own and accel...

Location

United States , San Francisco

Salary:

Not provided

TomoCredit

Expiration Date

Until further notice

Requirements

2–5+ years in growth, lifecycle, CRM, or performance marketing for consumer digital products
Strong preference for AI, FinTech, consumer tech, or subscription businesses
Proven Operator - You’ve directly improved activation or paid conversion metrics, and have personally built and launched multi-channel lifecycle campaigns
Experimentation-Obsessed - Deep experience running A/B tests and reading results, comfortable making decisions with incomplete data
Data Fluent - Familiar with analytics platforms (GA4, Looker, etc.), understand funnel math, CAC-to-LTV dynamics, and cohort behavior
Startup Mindset - You prefer execution over meetings, thrive in fast-paced, ambiguous environments, and want direct ownership of revenue impact
Builder First

Job Responsibility

Build and optimize lifecycle flows across email, SMS, push, and in-app
Own activation, paid conversion, and engagement metrics
Leverage AI to improve targeting, personalization, and experimentation
Move fast, test aggressively, and scale what works
Design and execute the growth strategy that converts prospects into paid customers
Build and launch campaigns across email, SMS, push, and in-app messaging
Write copy, set up segments, QA flows, and ship quickly
Partner with Product and Data to implement AI-driven targeting, predictive segmentation, and intelligent messaging
Run continuous A/B tests across incentives, messaging, timing, and channel orchestration
Deeply understand onboarding friction and conversion barriers

What we offer

Competitive compensation
Equity
Full benefits

Fulltime

Senior Lifecycle Marketing Manager

We’re seeking a self-starter and results-driven lifecycle marketer to lead our e...

Location

Mexico , Mexico City

Salary:

Not provided

EarnIn

Expiration Date

Until further notice

Requirements

4+ years leading the end-to-end development of multi-channel lifecycle marketing initiatives from strategy to execution to optimization, working with cross-functional partners
Proficient in marketing automation platforms such as Braze, Iterable, etc., or willingness to learn
Proficient using AI tools (e.g., ChatGPT/Claude, Agentic workflow builders, Zapier) to accelerate lifecycle work—creative generation, generating personalization ideas, summarizing performance insights, and automating repeatable ops tasks
Demonstrated expertise in iterative testing and campaign optimization through A/B and/or multivariate testing
Data-centric mindset. Proficiency in utilizing analytical tools such as Tableau, Amplitude, Looker, Periscope, etc., to craft compelling narratives that highlight the performance of campaigns
Complete understanding of the different stages of lifecycle marketing and journey mapping, with a preference for experience across multiple stages of the lifecycle versus just acquisition
Incredibly inquisitive and customer-centric, with a desire to know why people do what they do and how to improve their lives
Strong attention to detail, with a sense of achievement when finding errors during QA
HTML/CSS + templating for lifecycle marketing messages (e.g., Liquid/Handlebars or similar)

Job Responsibility

Own lifecycle marketing growth strategies and execution across owned channels (email, SMS, push, in-app) to drive adoption and retention of EarnIn’s core products
Own end-to-end lifecycle campaign operations (setup → QA → deploy → monitor), ensuring high-quality, on-time delivery across channels
Be the hands-on expert for our automation platform: journey builds, dynamic content/personalization logic, template frameworks, audience management, and channel orchestration
Use AI to accelerate campaign ops: generate copy variants, assist QA, summarize results, and automate repeatable workflows—while maintaining brand and compliance guardrails
Own lifecycle reporting and performance readouts: build/maintain dashboards, monitor trends, and translate results into recommendations
Ensures flawless execution at scale through disciplined intake, rigorous QA, clear documentation, and proactive monitoring—delivering accurate, on-time launches with minimal errors and continuous process improvement
Proactively identify and execute new opportunities that provide incremental value to Community Members

What we offer

healthcare
internet and cell phone reimbursement
learning and development stipend
potential opportunities to travel to our Mountain View headquarters

Fulltime

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Lifecycle Marketing Lead

Job Description

Job Responsibility

Requirements

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What we offer

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