Lifecycle Marketing Lead

• Define and lead Phantom’s lifecycle marketing strategy across all channels: push, email, and in-app surfaces
• Own lifecycle marketing key metrics and results, responsible for upwards communication of results to product and growth leadership
• Build and execute complex CRM campaigns and automations to drive revenue and user engagement and retention
• Drive the lifecycle marketing experimentation roadmap in partnership with Data Science and Product to unlock key opportunities for product growth
• Be a key stakeholder of growth across the company, driving the narrative with leadership on the contribution and roadmap for lifecycle initiatives
• Partner with Product teams to build out holistic lifecycle strategies and automations for new and existing product lines
• Partner with Brand Design and Product Marketing to design thoughtful, branded experiences and content for lifecycle channels

• 6-8 years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution
• Extensive experience building and executing complex CRM campaigns with multiple stakeholders
• Experience with CRM tools such as Braze and other campaign-building tools
• A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto and FinTech as a big plus
• Strong skills in analytic tools and knowledge of experimentation principles
• In-depth knowledge of marketing automation/CRM systems, with experience building capabilities to elevate the effectiveness of lifecycle marketing
• Strong copywriting skills and creative intuition to support the building of individual campaigns
• Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel)

Experience working within crypto and FinTech

• Competitive salary and equity
• Eligibility to participate in performance bonus program
• Comprehensive insurance (medical/dental/vision) — 100% covered
• Stipend for your ideal remote set-up
• Flexible hours and a supportive remote environment
• Unlimited vacation
• 401(k) retirement plan
• Monthly wellness benefit
• Weekly meal benefit
• Global off-sites