Lifecycle Marketing Lead, Launches & Adoption Job at Spring Health (New York)

Product Marketing Senior Lead

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP e...

Location

United States , Boston

Salary:

150000.00 - 190000.00 USD / Year

Whoop

Expiration Date

Until further notice

Requirements

7+ years of product marketing experience, ideally in consumer health technology, digital health, wellness, or healthcare services
Proven success launching and marketing clinically oriented or science-based products to consumer audiences
Strong command of go-to-market planning, positioning development, and performance measurement across marketing channels
Experience working with scientific or clinical teams to ensure content accuracy and regulatory alignment
Excellent communication and storytelling skills with ability to make the complex feel accessible and meaningful
Strong cross-functional collaboration skills with a track record of influencing without authority
Ability to thrive in fast-paced, ambiguous environments while maintaining strategic clarity and executional rigor
BS/BA required
life sciences, health sciences, marketing or related field preferred. MBA or advanced degree a plus
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions

Job Responsibility

Lead go-to-market strategy and execution for WHOOP Advanced Labs and future healthcare product expansions
Develop positioning and messaging frameworks that balance scientific accuracy with consumer accessibility
Create and execute integrated marketing plans, aligning across channels and optimizing for performance
Partner with Clinical, Product, and Medical Affairs teams to ensure marketing efforts reflect regulatory standards and scientific integrity
Translate member insights and clinical data into actionable marketing strategies that drive awareness, adoption, and engagement
Collaborate with Brand, Creative, and Lifecycle Marketing teams to build member education and communication strategies for healthcare offerings
Serve as the primary product marketing partner for healthcare product leadership, influencing roadmap prioritization and market strategy

What we offer

equity
benefits

Fulltime

Senior Marketing Strategist, Product

We are looking for an experienced Marketing Strategist with Product Marketing Ex...

Location

United States , Mountain View

Salary:

164000.00 - 200500.00 USD / Year

EarnIn

Expiration Date

Until further notice

Requirements

7+ years of experience in Marketing Strategy and/or Product Marketing, preferably with a B2C company, with a track record of leading product launches
Proven experience acting as a strategic marketing leader, driving GTM strategies and product adoption
Ability to build a strategy and roadmap of projects based on data analysis, market, and customer research
Ability to synthesize market, customer, and competitive insights to build compelling positioning and messaging
Strategic mindset with the ability to think long-term while executing with precision
Strong analytical skills—comfortable working with data, running experiments, and using insights to inform decisions
Exceptional storytelling and communication skills, able to simplify complex concepts into compelling narratives
Thrive in a cross functional environment and can effectively collaborate with a wide range of stakeholders and teams

Job Responsibility

Act as the lead marketer for a business unit/product, working alongside product teams to shape the marketing vision and strategy
Define and execute go-to-market strategies, ensuring a clear value proposition and effective market positioning. Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentations and opportunity sizing
Develop and refine marketing messaging that resonates with target audiences and is seamlessly integrated across all customer touchpoints
Manage the full marketing lifecycle from product development and launch to growth and expansion, ensuring a seamless pull-through of marketing messages across every stage
Use qualitative and quantitative data to influence marketing strategies, optimize positioning, and refine messaging
Collaborate with cross-functional teams (Product, Creative, Growth) to drive product adoption and engagement
Create and lead strategic marketing campaigns, ensuring alignment with overall company goals and customer insights
Establish and track key marketing metrics, ensuring success across product launches and marketing campaigns
Act as a voice of the customer, synthesizing market research and customer feedback to drive product-market fit

What we offer

equity
benefits

Fulltime

Director of Marketing, North America

The Director of Marketing will lead the development and execution of commercial ...

Location

Denmark , Hillerød

Salary:

Not provided

Life Science Talent

Expiration Date

Until further notice

Requirements

Bachelor’s degree in marketing, Business, or Life Sciences required
10+ years of experience in diagnostics, medical devices, or healthcare marketing
5+ years managing and leading
Proven track record in strategic marketing, product launches, and global portfolio management
Strong knowledge of clinical diagnostics markets (Gastrointestinal, Respiratory, and/or Bloodborne infectious disease areas preferred)
Exceptional communication, leadership, and stakeholder management skills
Ability to thrive in a fast-paced, global, and matrixed organization
Experience with Microsoft Office Suite
Required to travel up to 60%

Job Responsibility

Develop and implement strategic marketing plans to support revenue growth and market share objectives
Lead product lifecycle management, including new product launches, portfolio positioning, and promotional strategies
Conduct competitive analyses and market assessments to identify opportunities and risks
Collaborate with Sales, Operations, R&D, and Regulatory teams to ensure cross-functional alignment
Support business cases for innovation, partnerships, and portfolio expansion
Manage and mentor a team of marketing professionals to achieve key objectives
Monitor product performance, customer feedback, and market adoption to inform strategies
Identify opportunities for portfolio expansion through partnerships, innovation, or acquisitions
Provide support to National Reference Labs through direct sales efforts
Build and maintain relationships with customers and industry stakeholders to enhance company visibility and drive business strategy

Fulltime

Email Marketing Specialist

We are in search of an Email Marketing Specialist to join our Lifecycle Marketin...

Location

Bulgaria , Varna, Sofia

Salary:

Not provided

myPOS

Expiration Date

Until further notice

Requirements

1+ year of experience in email or lifecycle marketing (2+ years is a plus)
Excellent English and Bulgarian (verbal and written)
Hands-on experience with email marketing tools such as HubSpot, Mailchimp, Klaviyo, or similar platforms
Strong attention to detail - you enjoy QA, testing, and getting campaigns “pixel-perfect.”
Organized, proactive, and collaborative - you can manage several campaigns at once and keep stakeholders aligned
Comfortable writing, adapting, and proofreading compelling copy that follows brand guidelines
Confident working with multiple tools like Excel, Docs, PowerPoint and more
Excited to explore and implement new AI tools that help us move faster without compromising customer experience
Curiosity and a growth mindset: you like learning, experimenting, and improving how we communicate with customers

Job Responsibility

Build, launch, and optimize marketing campaigns in HubSpot and OneSignal (email, push, and in-app)
Help plan, coordinate, and execute campaigns across all myPOS markets, including promotional, incentive, activation, and usage programs
Coordinate campaign delivery with the wider team: align timelines, gather inputs, and ensure smooth with the stakeholders
Work with segmentation, triggers, and customer journeys to deliver personalized communication to merchants and leads
Partner with Lifecycle, Product Marketing, and Product Management to support product launches, lifecycle and growth priorities
Contribute ideas for new campaigns and experiments that increase activation, retention, and product adoption
Monitor performance and continuously improve key metrics (open rate, CTR, conversions, deliverability), while ensuring a low opt-out rate and a great customer experience
Maintain strong campaign hygiene: QA, testing, scheduling, and performance reporting

What we offer

Annual salary reviews, promotions and performance bonuses
myPOS Academy for upskilling and training
Unlimited access to courses on LinkedIn Learning
Annual individual training and development budget
Refer a friend bonus
Teambuilding, social activities and networks on a multi-national level
25 days annual paid leave (+1 day per year up to 30)
Full “Luxury” package health insurance including dental care and optical glasses
Meal vouchers of 102.26 EUR per month
Fully covered Multisport card

Fulltime

Head of Product Development (Workforce)

As the world leader in consumer-facing biometrics iProov are now bringing our ex...

Location

United States

Salary:

Not provided

iProov

Expiration Date

Until further notice

Requirements

Experience working in high growth, fast paced tech-first environments
Passionate about building & launching quality products that have a positive impact
Experienced product leader with a background in security, identity (IAM), or enterprise SaaS
Deep understanding of workforce platforms and employee identity management
A track record of implementing Product Management best practices and processes
Proven experience building enterprise-grade Workforce solutions, taking a product (not just feature) from initial concept, through to finding product-market fit, developing a go-to-market strategy, launch and iterative refinement
Ability to lead across discovery, design, development, launch, and post-launch iterations
Excellent communication and stakeholder management skills, able to work cross functionally across Engineering, Sales, Security, and Marketing teams, with an analytical mindset, using data as evidence to inform your decision-making and communication
Experience being able to translate the company vision into product and technology roadmap
An empathetic personality and understand the mindsets of customers and stakeholders, can relate and have the ability to say “no”, explaining the why in terms that stakeholders understand, making friends along the way

Job Responsibility

Define and evolve the product vision, value proposition, and roadmap for iProov’s Workforce solution suite, aligned to customer needs and company goals
Be part of the leadership of a growing and high-performing product team, fostering a culture of customer obsession, experimentation, and delivery excellence
Conduct deep discovery with enterprise customers, IT security leaders, and partners to identify pain points, use cases, and buying behaviours
Translate user and business needs into clear product requirements, prioritised for impact, feasibility, and time-to-market
Partner with commercial, marketing, channel and customer success teams to shape launch plans, product positioning, and support sales enablement
Define and track key metrics for adoption, retention, performance, and customer satisfaction
use data to inform continuous improvement

What we offer

Company Performance Bonus (20%)
Equity
US iProov Benefits

Fulltime

Product Marketing Manager

Kiddom is a groundbreaking educational platform that promotes student equity and...

Location

United States , San Francisco

Salary:

90000.00 - 160000.00 USD / Year

Kiddom

Expiration Date

Until further notice

Requirements

5–7 years of experience in product marketing, ideally within SaaS, edtech, or curriculum-focused organizations
Strong background in crafting positioning and messaging that resonates with multiple buyer personas (teachers, curriculum leaders, administrators)
Experience leading go-to-market strategies for product launches, including collaboration with sales and product teams
Proven ability to create effective sales enablement tools that support adoption and revenue growth
Strong storytelling skills and the ability to translate technical or academic concepts into clear, value-driven narratives
Familiarity with K–12 education, curriculum adoption processes, and district-level decision-making cycles
Analytical mindset with experience leveraging data and research to inform strategy
Proficiency with tools such as HubSpot, Salesforce, and Google Analytics
Experience with Chameleon, HubSpot, UnBounce, Figma, Adobe CC (particularly Illustrator, InDesign, Photoshop, Rush), and video production desired
Must be prepared to work in a high-pace environment with rapid changes where use of AI is highly encouraged for high-yield, high-volume work

Job Responsibility

Own positioning and messaging for Kiddom’s curriculum and AI-powered platform, ensuring differentiation in the K–12 edtech market
Partner closely with Product to understand roadmaps and translate new features into educator- and district-friendly value propositions
Develop go-to-market strategies for product launches, ensuring alignment with curriculum adoption cycles and district procurement timelines
Work with Supply Chain, Design, Product, Brand, and 3rd-party contractors to develop physical and digital marketing materials with a focus on adoptions
Create and maintain sales enablement materials (decks, one-pagers, FAQs, battlecards) that equip the GTM team to effectively engage decision-makers
Collaborate with Brand, Lifecycle, and Content Marketing teams to ensure product narratives are consistent across campaigns and channels
Conduct market research, competitive analysis, and educator interviews to inform positioning and identify opportunities for differentiation
Support demand generation campaigns with product-specific messaging and thought leadership
Measure and analyze the impact of product marketing initiatives, iterating to improve engagement and conversion
Develop product-aligned, awareness, consideration, and decision content marketing to support Growth Marketing

What we offer

Competitive salary
Meaningful equity
Health insurance benefits: medical (various PPO/HMO/HSA plans), dental, vision, disability and life insurance
One Medical membership (in participating locations)
Flexible vacation time policy (subject to internal approval). Average use 4 weeks off per year
10 paid sick days per year (pro rated depending on start date)
Paid holidays
Paid bereavement leave
Paid family leave after birth/adoption. Minimum of 16 paid weeks for birthing parents, 10 weeks for caretaker parents. Meant to supplement benefits offered by State
Commuter and FSA plans

Fulltime

New

Senior Product Marketing Manager

As the Senior Product Marketing Manager, you'll be central to shaping how EliseA...

Location

United States , New York City

Salary:

170000.00 - 210000.00 USD / Year

EliseAI

Expiration Date

Until further notice

Requirements

6+ years of experience in B2B technology product marketing as a hands-on individual contributor and manager with a proven track record of driving market penetration, product adoption and growth
Demonstrated ability to shape product positioning and messaging, lead successful product launches, and drive ongoing marketing initiatives across the product lifecycle
Proven ability to distill complex technical concepts into clear, concise, and engaging narratives that resonate with target audiences
Excellent communication skills across written, verbal, and visual mediums, with the ability to collaborate effectively with cross-functional teams (Product, Engineering, Sales) and stakeholders
Track record of successfully managing multiple projects simultaneously and working independently to meet deadlines
Willingness to work in person at our office 4-5 days a week

Job Responsibility

Develop and execute comprehensive go-to-market plans that include product positioning, messaging, and launch strategies alongside Demand Generation and other key product and business functions to drive successful product introductions and growth
Conduct market research to understand customer needs, market trends, and competitive landscape, translating insights into actionable positioning
Help define the long-term positioning of EliseAI in the housing market, shaping how we differentiate across our full product suite
Closely track frequent feature releases and product upgrades, and own messaging and communications in a way that makes value clear and drives adoption at scale
Create clear and compelling product-level messaging that resonates with target audiences and reflects the latest market intelligence and competitive positioning across all products and features
Collaborate closely with product, engineering, sales, and customer success teams to align product strategies and ensure a cohesive approach to marketing products
Lead the development of marketing materials, including product collateral, sales tools, presentations, and case studies, to support product and feature launches and ongoing marketing efforts for all product updates and feature releases
Partner with Sales Enablement to equip the sales team with tools, training, and materials that enable them to effectively sell and promote products
Build and maintain relationships with key stakeholders to gather feedback and inform framing - staying close to the grassroots is imperative

What we offer

Equity in the company
Medical, Dental and Vision premiums covered at 100%
Fully paid parental leave
Commuter benefits
401k benefits
Fitness & home services stipend to cover part of your expenses so you can focus on what matters
A collaborative in-office environment with an open floor plan, fully stocked kitchen, and all meals covered in the office
Unlimited vacation and paid holidays
We'll cover relocation packages and make the move exciting, not painful!

Fulltime

Senior Product Marketing Manager

GoodLeap is seeking a results-driven B2B/B2B2C Senior Product Marketing Manager ...

Location

United States

Salary:

130000.00 - 140000.00 USD / Year

GoodLeap

Expiration Date

Until further notice

Requirements

7+ years of experience in B2B or B2B2C product marketing
4+ years of highly relevant experience within fintech, merchant services, payments technology, or financial services platforms, preferred
Strong understanding of merchant services or B2B payments, financing products, and the operational needs of home improvement trade businesses
Experience supporting early-stage or evolving product lines, including contributing to go-to market strategy ahead of full launch
Proficiency with product marketing, analytics, and campaign tools
Highly analytical with strong storytelling, positioning, and messaging skills
Excellent communication, collaboration, and stakeholder management abilities
Comfortable operating in fast-paced, high-growth environments with evolving product roadmaps

Job Responsibility

Own and execute go-to-market strategies for B2B payments technology and financing products, with growing responsibility for new SaaS platform capabilities for home improvement trades
Develop clear, differentiated product positioning and messaging across payments acceptance, financial workflows, and business operations
Partner closely with Product, Sales, Customer Success, and Creative to ensure alignment between product strategy, customer needs, and commercial execution
Support early-stage SaaS product go-to-market strategy and execution, including positioning, messaging, and launch readiness
Lead cross-functional launches and adoption campaigns for payments and financing products, including new features, programs, and product releases
Collaborate with Marketing and Sales to deliver integrated campaigns across lifecycle, demand generation, and customer communications
Test, refine, and optimize messaging, channels, and tactics to drive adoption, usage, and revenue impact
Enable Sales and Account teams with messaging frameworks, pitch decks, competitive positioning, customer-facing assets, and training materials
Support acquisition, activation, and expansion motions by aligning product messaging to contractor, SMB, enterprise, and strategic partner needs
Work closely with Sales to refine ICPs, qualification criteria, and funnel strategy across payments, financing, and SaaS offerings

Fulltime

Lifecycle Marketing Lead, Launches & Adoption

Spring Health

Location:
United States , New York

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
February 18, 2026

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