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Lifecycle Marketing Lead, Launches & Adoption

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Spring Health

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Location:
United States , New York

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Category:
-

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Contract Type:
Not provided

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Salary:

147140.00 - 183930.00 USD / Year
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Job Description:

Spring Health is hiring a Lifecycle Marketing Lead to build and scale the seasonal campaigns, education programs, and adoption engine across our B2B2C member experience. In this role, you will turn high-visibility seasonal moments, product improvements, and care modalities into powerful lifecycle programs that deepen member understanding and drive long-term engagement.

Job Responsibility:

  • Drive Seasonal Campaigns, Education Programs & Adoption
  • Scale Adoption Programs Across the Member Journey
  • Lead Experimentation & System Building
  • Collaborate Cross-Functionally to Ensure Impact
  • Drive Measurement, Insights, and Optimization

Requirements:

  • 6–10+ years in lifecycle, growth, or product marketing in B2B SaaS, PLG, or B2B2C environments
  • Experience running seasonal campaigns, educational programs, or adoption initiatives end-to-end
  • Strong instincts in segmentation, message tailoring, and mapping educational content to lifecycle stages
  • Proven ability to build complex workflows, manage cross-functional campaign processes, and maintain operational rigor
  • Experience with lifecycle platforms (Iterable preferred
  • Braze, Customer.io, HubSpot, SFMC also welcome)
  • Analytical, systems-oriented thinker with excellent cross-functional collaboration skills
  • Passion for helping users learn, engage, and get more value from a platform over time
What we offer:
  • Health, Dental, Vision benefits start on your first day
  • Access to One Medical accounts
  • HSA and FSA plans available with Spring contributing up to $1K for HSAs
  • Employer sponsored 401(k) match of up to 2%
  • Yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
  • Competitive paid time off policies including vacation, sick leave and company holidays
  • Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents at 6 months tenure
  • Access to Noom, a weight management program
  • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
  • Access to Wellhub
  • Access to BrightHorizons
  • Up to $1,000 Professional Development Reimbursement a year
  • $200 per year donation matching

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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