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Lifecycle Marketing Lead, D2C

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Spring Health

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Location:
United States , New York

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Category:
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Contract Type:
Not provided

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Salary:

147140.00 - 183930.00 USD / Year
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Job Description:

Spring Health is looking for a growth-minded Lifecycle Marketing Lead to own and optimize the end-to-end journey for our direct-to-consumer (D2C) Spring members. This is a key individual contributor role focused on engaging members from the moment they sign up—through activation, ongoing care, and sustained mental health improvement. You will develop and execute lifecycle marketing strategies that drive engagement, appointment bookings, and ultimately long-term health outcomes.

Job Responsibility:

  • Own and optimize the end-to-end journey for our direct-to-consumer (D2C) Spring members
  • Design, execute, and optimize multi-channel marketing strategies (email, SMS, push, in-app, direct mail) that move D2C members through the funnel
  • Build personalized, automated lifecycle journeys that reduce drop-off, drive follow-up actions, and increase the rate and frequency of care engagement
  • Identify friction points in the D2C journey and develop targeted messaging and programs to improve activation, retention, and re-engagement
  • Partner with Product and Data teams to create timely, relevant interventions that influence behavior and health outcomes
  • Own a test-and-learn roadmap focused on optimizing performance across lifecycle campaigns
  • Run A/B and multivariate tests across creative, channel mix, timing, and segmentation strategies
  • Analyze behavioral and usage data to build hypotheses and improve touchpoint relevance
  • Act as the marketing lead for our D2C member experience, collaborating closely with D2C Product, Data, Design, Engineering, and Clinical teams
  • Partner with Clinical Content and Creative to ensure all messaging is empathetic, accurate, and brand-aligned
  • Work with Marketing Ops and Martech to scale infrastructure and maintain operational excellence
  • Coordinate with other Lifecycle Marketing team members to ensure a holistic and consistent experience across audiences
  • Define and own key D2C lifecycle metrics such as onboarding completion, appointment booking rates, care engagement, and member retention
  • Partner with Analytics to track performance, uncover insights, and inform strategic decisions
  • Establish repeatable processes and ensure rigorous QA for all lifecycle campaigns and automations

Requirements:

  • 6–10+ years in lifecycle, CRM, or growth marketing, ideally in a D2C, healthtech, or mission-driven organization
  • Proven experience building and scaling multi-channel, automated marketing journeys for a D2C audience
  • Deep familiarity with marketing automation platforms—Iterable strongly preferred
  • Strong analytical chops
  • you’re comfortable digging into data and surfacing actionable insights
  • Solid understanding of behavioral and personalized marketing tactics
  • Strong communication and collaboration skills, with experience working cross-functionally
  • Creative and resourceful, with a strong bias for action and testing
  • A genuine passion for mental health and a respect for the people behind the metrics
What we offer:
  • Health, Dental, Vision benefits start on your first day
  • Access to One Medical accounts
  • HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs
  • Employer sponsored 401(k) match of up to 2%
  • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
  • Competitive paid time off policies including vacation, sick leave and company holidays
  • At 6 months tenure, parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents
  • Access to Noom, a weight management program
  • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
  • Access to Wellhub
  • Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
  • Up to $1,000 Professional Development Reimbursement a year
  • $200 per year donation matching to support your favorite causes

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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