Lifecycle Marketing Automation Specialist

• Develop and deploy automated campaigns and lifecycle flows that support customer engagement, loyalty program growth, and retention goals
• Build personalized journeys and implement dynamic personalization based on a customer’s first entry point, behavior, preferences, and purchase history
• Work within our CDP and alongside internal analysts to build segmentation and contribute to LTV growth strategy
• Audit existing automation setup and identify improvements and optimization opportunities
• Establish best practices for campaign flow hierarchy and consumer touchpoints within their journey
• Work closely with the CRM Content Specialist to understand A/B test learnings to ensure email best practices are met. Contribute to strategy for future A/B content tests
• Work closely with third party tools and account managers to ensure we are utilizing our programs to their full capabilities
• Keep up with industry trends and best practices, identifying opportunities for testing and optimization
• Explore opportunities within current programs to integrate AI for smarter segmentation, predictions, and dynamic personalization
• Define KPI’s and develop monthly reports against performance. Share and present insights with the CRM team and DTC leadership

• Proven experience managing email automations and flows within Klaviyo or similar platforms
• Strong understanding of CRM and lifecycle best practices
• Experience with segmentation, A/B testing, and performance reporting
• Proficiency in tools such as GA4, Klaviyo and customer data platforms
• Curiosity to test new tools, strategies, and CRM Trends

Experience working in ecommerce and licensed products a plus

• competitive compensation package with full benefits
• 401(K) plan with matching contributions from the company
• creative work environment
• additional discretionary bonuses/incentives
• restricted stock units