Lifecycle Manager Job at Boden Group (Tyne and Wear)

Digital Customer Lifecycle Manager

The Digital Customer Lifecycle Manager owns the end-to-end lifecycle strategy fo...

Location

United States , Framingham

Salary:

96000.00 - 138000.00 USD / Year

Staples

Expiration Date

Until further notice

Requirements

Bachelor's degree required or equivalent work experience
8+ years of experience in lifecycle marketing, growth strategy, or digital customer experience
Experience supporting SMB, digital enrollment, or sales-assisted growth models
Familiarity with funnel analysis, customer segmentation, and journey optimization
Experience working closely with analytics and data teams to evaluate performance and impact

Job Responsibility

Own and evolve the SMB customer lifecycle strategy across digital enrollment, integrated B2B, and business-to-business account segments
Partner cross-functionally with Digital, Product, Technology, Operations, Marketing, and Sales teams to drive customer success
Define lifecycle stages, success metrics, and operating cadences
Analyze acquisition quality, value, and yield to improve growth efficiency
Influence digital experiences including site content, messaging, assisted journeys, and engagement cadences
Maximize qualified handoffs to sales and specialized support teams through optimized digital and assisted channels
Develop intervention strategies for under-engaged or declining accounts
Identify customer friction points, measure their impact, and drive root-cause improvements

What we offer

Inclusive culture with associate-led Business Resource Groups
Flexible PTO (22 days)
Holiday Schedule (7 observed paid holidays)
Online and Retail Discounts
Company Match 401(k)
Physical and Mental Health Wellness programs
and more

Fulltime

Service Lifecycle Manager - Digital

In a product-led organisation, the Service Manager plays a pivotal role in ensur...

Location

United Kingdom , Manchester

Salary:

50000.00 - 60000.00 GBP / Year

360 Resourcing Solutions

Expiration Date

Until further notice

Requirements

Proven experience in service or product management, ideally within a product-led or tech-driven environment
Strong understanding of ITIL frameworks and service lifecycle management
Experience with SaaS, PaaS, or cloud-based service models
Understanding of the software development lifecycle, DevOps/SRE practices, and the realities of engineering and product delivery workflows
Experienced working as an individual contributor within cross-functional teams
Proactive problem solver with ability to interpret data and drive decisions based on insights

Job Responsibility

Own product performance standards (SLAs, SLOs, OLAs, error budgets) and ensure alignment with customer expectations
Lead regular performance reviews and provide clear operational and executive reporting
Coordinate with Product & CX teams to align service delivery and operational risks with product releases and updates
Embed service considerations into product design and architecture, ensuring solutions are scalable, observable, resilient, and supportable from day one
Ensure end to end observability for key products, including metrics, logs, traces, and synthetic monitoring
Build and maintain dashboards highlighting availability, latency, throughput, and incident trends
Identify areas for improvement and lead service optimisation initiatives
Manage a performance improvement backlog in collaboration with Product & Engineering
Quantify performance issues in terms of customer and commercial impact
Support performance testing, capacity planning, and release quality gates

What we offer

A competitive rate of pay and pension contribution (£50,000 - £60,000)
Generous discretionary bonus schemes, incentives and competitions
An annual leave entitlement that increases with length of service
Access to an online GP 24/7, 365 days a year for you and your immediate family
Employee wellbeing support through our Employee Assistance Programme
Enhanced Maternity & Paternity Pay
Long Service Recognition
Access to a pay day savings scheme, financial coach and up to 40% of your earned wage ahead of payday, through Wagestream

CRM B2B Lifecycle Manager

To face our next challenges, the Product Marketing team is looking for a CRM Lif...

Location

Spain , Barcelona

Salary:

Not provided

papernest

Expiration Date

Until further notice

Requirements

Master’s degree (Business, Marketing or equivalent)
Strong interest in B2B environments and digital products
Experience or strong motivation in CRM, lifecycle marketing, or growth
Fluency in French and English required (Spanish is a plus)
Experience with CRM or marketing automation tools (Braze, Brevo, HubSpot, Salesforce Marketing Cloud, etc.)
Comfortable working with data (Excel, SQL, BI tools or similar)

Job Responsibility

Design, build, and optimize multichannel customer journeys across the B2B lifecycle
Contribute to the definition of CRM strategies that drive activation, conversion, engagement, and retention
Identify key moments in the customer journey and propose high-impact initiatives
Integrate CRM touchpoints into the product experience in collaboration with Product teams
Build automated workflows and lifecycle programs from scratch (email, SMS, WhatsApp, etc.)
Execute one-shot campaigns targeting specific communication needs
Define targeting and segmentation to deliver the right message at the right time
Ensure smooth, scalable execution of CRM processes
Maintain high quality and attention to detail across all communications
Monitor performance of journeys and campaigns

What we offer

A monthly allowance defined by Business France
a healthy breakfast offered every Friday, as well as partnerships with various services in Barcelona (restaurants, sports, leisure, and care centers)
A health insurance plan, April, for hassle-free management of your healthcare expenses, with 100% reimbursement
we also cover 100% of your round-trip transportation costs
Papernest covers 100% of your luggage fees (up to 150kg)
2 days of home office per week

Marketing Operations Manager, Lifecycle & Email

We're looking for a technically sharp Marketing Operations Manager (Emails) to o...

Location

France , Lyon

Salary:

Not provided

LumApps

Expiration Date

Until further notice

Requirements

Hands-on experience building and managing lifecycle email programs in HubSpot (required), supporting both mid-market and enterprise go-to-market motions
Fluent with email marketing best practices (segmentation, deliverability, testing, personalization)
Experience operating in a multi-region environment with differing consent frameworks (GDPR, CAN-SPAM etc.)
Analytical mindset comfortable building reports and interpreting performance data
Comfortable experimenting with AI tools to improve marketing workflows, campaign development, and lifecycle optimization
Experience working with the HubSpot–Salesforce integration
Experience building lead scoring and grading models from scratch with clear logic and tradeoff awareness

Job Responsibility

Build and optimize lifecycle programs (nurture, activation, re-engagement) with entry/exit criteria, segmentation, personalization logic, and measurable goals
Manage and improve deliverability through preference management, and hygiene routines, treating list health as an ongoing practice, not a one-off cleanup
Run an experimentation program across lifecycle journeys, defining hypotheses, success criteria, and documenting learnings
Manage subscription types, consent logic, and regional compliance requirements across multi-region audiences
Track lifecycle and campaign performance through self-serve dashboards, identifying opportunities to improve engagement, conversion, and pipeline impact
Stay current on HubSpot's evolving feature set: new launches, betas, and platform updates and proactively evaluate whether and how to adopt them (including Journeys, AI capabilities, and automation improvements)
Leverage AI-enabled tools to improve campaign ideation, personalization, testing velocity, and performance analysis across lifecycle programs

What we offer

Hybrid work model – 2 days at the office, 3 days remote
RTT days – ~10 extra days off per year
Meal vouchers (SWILE) + free snacks & coffee
Yoga classes
Supportive parental leave and family moments — yes, even a Christmas party for your kids !
Health insurance (ALAN) – 60% covered + full life & disability cover
Afterworks, team celebrations & seasonal parties
Equipment of your choice
French & English lessons, professional development & access to Leeto CSE

Fulltime

Growth Marketing Manager, Lifecycle

As Speak continues to grow in the Taiwan market, we’re looking for a Growth Mark...

Location

Taiwan , Taipei

Salary:

Not provided

Speak

Expiration Date

Until further notice

Requirements

3+ years of relevant experience in growth marketing, with an emphasis on CRM and lifecycle management
Strong proficiency in lifecycle strategies that resonate with a diverse existing userbase
Analytical mindset with experience in measuring campaign effectiveness and making data-driven decisions
Fluent in business English, with the ability to communicate execution plans clearly and effectively to stakeholders abroad in both written and spoken communication

Job Responsibility

Track, analyze, and manage the performance of ongoing CRM campaigns
Write creative copies and launch CRM campaigns on Email and LINE, for both seasonal and evergreen marketing activities
Identify opportunities for in-app growth throughout the user lifecycle and explore potential channels using data-driven insights
Collaborate with cross-functional teams, including Product, Paid Marketing, and Brand Marketing, to run projects that create synergy through lifecycle initiatives

What we offer

Join a fantastic, tight-knit team at the right time
Do your life's work with people you’ll love working with
Global in nature
Impact people's lives in a major way

Fulltime

Senior Manager, Lifecycle Marketing

We are looking for a strategic and execution-oriented Senior Lifecycle Marketing...

Location

United States , New York; Austin; King of Prussia

Salary:

120000.00 - 130000.00 USD / Year

Fin Capital

Expiration Date

Until further notice

Requirements

Bachelor’s degree or equivalent experience
6+ years of experience in lifecycle marketing, marketing automation, or customer engagement roles
Deep, hands-on experience with HubSpot workflows, segmentation, and lifecycle automation
Strong understanding of customer lifecycle strategy, behavioral triggers, and personalization at scale
Proven ability to work cross-functionally and influence without direct authority
Strong analytical skills with the ability to translate engagement data into actionable insights
Exceptional organizational skills and attention to detail
Comfort operating in a fast-paced, evolving environment

Job Responsibility

Lead the strategy, build, and ongoing optimization of fully automated, trigger-based lifecycle programs primarily powered by HubSpot
Define scalable customer segmentation, own the end-to-end lifecycle communications journey, and continuously iterate based on performance, engagement, and customer behavior
Evolving Vestwell’s lifecycle approach beyond email — pushing toward more omni-channel, behavior-driven experiences — while maintaining clear documentation, governance, and performance visibility across all lifecycle touchpoints
Design, build, and manage fully automated HubSpot workflows triggered by customer behavior, lifecycle stage, product usage, and operational milestones
Ensure lifecycle programs scale efficiently while maintaining personalization and relevance
Maintain strong QA, governance, and change management practices across all workflows
Create and maintain scalable, dynamic customer segmentation frameworks that power lifecycle programs and one-to-many email launches
Partner with data, product, and operations teams to ensure segmentation logic is accurate, actionable, and durable
Continuously refine segmentation based on performance insights and evolving business needs
Act as the single point of contact and strategic owner for customer communications across Product, Operations, Marketing, Sales, and Customer Success

What we offer

Competitive health coverage
Generous vacation offering
Hybrid office policy
Great 401(k) plan

Fulltime

Customer Programs Manager, Lifecycle & Events

We are seeking a tenacious Customer Programs Manager, Lifecycle & Campaigns to j...

Location

United States , Seattle

Salary:

97000.00 - 145000.00 USD / Year

Highspot

Expiration Date

Until further notice

Requirements

3-5 years of prior marketing, demand gen, events, or community based experience
Strong experience with or a capacity to learn marketing software and online applications such as Salesforce, Marketo, WordPress, Zoom Webinar, SendGrid, and Highspot
Proven ability to manage multiple projects simultaneously in a fast-paced environment while meeting firm deadlines
Highly detail-oriented with a strong commitment to flawless execution of customer-facing programs and ad campaigns
Creative problem-solver with a desire to support end-to-end execution of events and adoption initiatives
Excellent verbal and written communication, presentation, and stakeholder management skills
Team-oriented mindset with an ambitious professional drive and eagerness to continuously learn and grow

Job Responsibility

Advise on and shape our customer adoption strategy by defining program goals, target audiences, and engagement approaches across the lifecycle
Lead the strategic planning and continuous optimization of adoption-focused programs, including webinars, workshops, and product education initiatives
Own the strategic direction of customer-facing email communications, ensuring messaging, cadence, and segmentation align to the lifecycle stages, adoption objectives, and customer needs
Design and guide segmented, targeted email communication frameworks that deliver relevant, personalized experience and elevate the overall customer journey
Develop and maintain a holistic customer program roadmap, proactively identifying gaps, overlaps, and opportunities to improve engagement, adoption, and retention
Partner with cross-functional teams to align program content, audience targeting, and success measurement
Analyze program performance, engagement metrics, and customer feedback to continuously improve program effectiveness and expand adoption impact
Ensure delivery of timely, relevant communications that support product usage, key lifecycle milestones, and customer health score improvements

What we offer

Comprehensive medical, dental, vision, disability, and life benefits
Health Savings Account (HSA) with employer contribution
401(k) Matching with immediate vesting on employer match
Flexible PTO
8 paid holidays and 5 paid days for Annual Holiday Week
Quarterly Recharge Fridays (paid days off for mental health recharge)
18 weeks paid parental leave
Access to Coaches and Therapists through Modern Health
2 volunteer days per year
Commuting benefits

Fulltime

Associate Manager, Lifecycle Marketing Operations

We are looking for an Associate Manager, Lifecycle Marketing Ops, to join the CL...

Location

United States

Salary:

80000.00 - 90000.00 USD / Year

Aura

Expiration Date

Until further notice

Requirements

2-4 years of experience in marketing operations for a D2C-focused brand or product
At least 1 year of operations experience within Braze. Must have owned email, in-app, push, and banner card campaigns. Braze certifications are a plus!
Experience with email builder tools (i.e. Stripo)
Proficiency in Braze reporting, Tableau, Excel, and other reporting tools
Experience writing QA instructions for CLM tests to ensure all stakeholders are aligned on the outcome
Experience in analyzing reports and providing test results to stakeholders in a succinct manner
Excellent attention to detail and communication skills
Self-starter who is looking to work in a growing, fast-paced environment with a fun CLM team!

Job Responsibility

Own the setup, QA, monitoring, and reporting of D2C lifecycle campaigns, as well as ongoing segmentation updates within Braze
Provide regular updates on test performance to stakeholders and highlight any potential execution issues early on
Own the lifecycle marketing promo calendar, ensuring that campaigns and audiences are not conflicting, and deadlines are met
Review requests from cross-functional partners for lifecycle support (campaigns, email capture integrations, etc.) and own the feedback and execution loop between teams
Be our data champion, submitting requests for new data points in Braze and monitoring any data degradation
Partner with PMM on promotional cycles, owning the delivery schedule for CLM
Partner with the VP and Sr. Manager on the Lifecycle team on the execution of the ongoing prospect testing roadmap, as well as ongoing member welcome series outreach. Analyze test results and provide insights to help drive future test cycles

What we offer

competitive pay
generous health and wellness benefits
retirement savings plans
parental leave

Fulltime

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