CrawlJobs Logo

Lifecycle Lead

heidihealth.com Logo

Heidi

Location Icon

Location:
United Kingdom , London

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided
Save Job
Save Icon
Apply Position

Job Description:

We’re hiring a Lifecycle Lead to deliver customer communications and lifecycle programs that support key moments across the customer journey. This is a senior individual contributor role for someone who leads by example. You’ll personally design, build, and ship lifecycle journeys and campaigns, setting the standard for how lifecycle is done. The focus is on execution, impact, and craft - showing what great looks like before the function scales further. The role spans two tightly connected areas: Customer Comms – ensuring critical and always-on communications are delivered accurately and on time; Lifecycle & Campaigns – building behaviour-driven programs that support activation, multi-product adoption, retention, and resurrection. While this role includes comms ownership, the centre of gravity is lifecycle SaaS: product-embedded journeys, event-driven orchestration, and measurable growth outcomes. This is not customer marketing.

Job Responsibility:

  • Design and deliver lifecycle journeys and campaigns that support key customer moments, including: Activation and first value
  • Multi-product adoption
  • Engagement and retention
  • Churn prevention and resurrection
  • Translate growth goals into clear lifecycle initiatives and success metrics
  • Ensure lifecycle work is closely tied to product usage and customer value
  • Accountable for delivery of customer communications and lifecycle campaigns
  • Ensure comms are timely, accurate, well-targeted, and coordinated across channels
  • Balance operational reliability with high-impact lifecycle execution
  • Ensure campaigns and comms work together as a cohesive user experience
  • Personally design, build, launch, and optimise lifecycle journeys using Braze and data from the CDP
  • Build cross-channel programs spanning: In-product experiences
  • Email
  • Push notifications
  • Create behavior-driven, state-based journeys rather than one-off campaigns
  • Own QA, performance analysis, and iteration
  • Build, edit, and QA lifecycle messages using HTML and CSS, including templates, dynamic content, and personalisation logic
  • Comfortable debugging delivery or rendering issues and partnering with engineering where deeper technical support is required
  • Partner closely with Product, Data, and Engineering to: Define and maintain high-quality event tracking in the CDP
  • Embed lifecycle moments directly into the product experience
  • Ensure journeys flow naturally in and out of product surfaces
  • Use lifecycle insights to identify friction and opportunity in the product
  • Run structured experimentation across lifecycle stages
  • Design tests with clear hypotheses and success metrics
  • Use cohort and funnel analysis to continuously improve outcomes

Requirements:

  • 6–10+ years in lifecycle, growth, or product-led SaaS roles
  • A strong lifecycle background (this is not a customer marketing role)
  • Hands-on experience with Braze
  • Proven experience building complex, cross-channel lifecycle journeys
  • Comfort working directly in HTML/CSS
  • familiarity with JavaScript, webhooks, or custom events is a bonus but not required
  • Strong product intuition and comfort working with data from a CDP
  • Bias to action - you ship, measure, and iterate

Nice to have:

familiarity with JavaScript, webhooks, or custom events

What we offer:
  • Equity from day one
  • personal development budget
  • dedicated wellness days
  • birthday off
  • work from anywhere in the world for a month
  • hybrid environment, with 3 days in the office

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Icon
Heidi - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Lifecycle Lead

Lead Product Designer - Lifecycle

We’re looking for a Product Design Team Lead to guide our Lifecycle group — the ...
Location
Location
United States , San Francisco; Washington, D.C.; New York City
Salary
Salary:
140000.00 - 170000.00 USD / Year
truebill.com Logo
Truebill
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 8+ years of experience in product or UX design
  • 2+ years leading or mentoring designers
  • Experience designing for growth, onboarding, and improving user acquisition/engagement
  • Skilled in Figma and comfortable working with modern design systems
  • Adept at working with engineers and PMs
  • A clear communicator
  • Motivated to see others succeed
  • Comfortable in ambiguity and proactive in bringing structure and clarity
Job Responsibility
Job Responsibility
  • Define and evolve the design strategy for the Lifecycle group
  • Collaborate with Product partners to identify opportunities and design experiments
  • Lead and mentor a team of product designers
  • Design, prototype, and test growth-focused solutions
  • Partner with analytics and research to translate insights
  • Ensure design outcomes are measurable, accessible, and aligned
  • Build scalable patterns and frameworks for growth experiments
  • Present design strategies and experiment results to senior leadership
  • Work closely with Product Design Ops to maintain and evolve the design process
  • Champion user-centered design principles
What we offer
What we offer
  • Health, Dental & Vision Plans
  • Competitive Pay
  • Matching 401k
  • Unlimited PTO
  • Lunch daily
  • Snacks & Coffee
  • Commuter benefits
  • Fulltime
Read More
Arrow Right

Assessment & Design Lead Analyst

Individuals in Assessment & design are responsible for developing, designing, an...
Location
Location
Luxembourg , Bertrange
Salary
Salary:
Not provided
https://www.citi.com/ Logo
Citi
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Minimum of 6-10 years of experience in operational risk management, compliance, audit, or other control-related functions in the financial services industry
  • Ability to identify, measure, and manage key risks and controls
  • Strong knowledge in the development and execution for controls
  • Proven experience in control related functions in the financial industry
  • Proven experience in implementing sustainable solutions and improving processes
  • Understanding of compliance laws, rules, regulations, and best practices
  • Understanding of Citi’s Policies, Standards, and Procedures
  • Strong analytical skills to evaluate complex risk and control activities and processes
  • Strong verbal and written communication skills, with a demonstrated ability to engage at the senior management level
  • Strong problem-solving and decision-making skills
Job Responsibility
Job Responsibility
  • Support the design and development of Citi's comprehensive controls program
  • Support assessment of the effectiveness of existing controls, identifying areas for improvement, and helping to implement necessary changes
  • Continually drive and manage controls enhancements focused on increasing efficiency and reducing risk
  • Help coordinate with key stakeholders and relevant process owners to drive management decisions aimed at maintaining operations within the firm’s Risk Appetite
  • Support the assessment for the business/function risk appetite in line with changes in the business environment, regulatory requirements, and strategic objectives
  • Help collaborate with key stakeholders to assess potential risks and develop risk mitigation activities to define the acceptable level of risk across various areas of operation
  • Help to drive execution of Enterprise Risk Management Framework and adherence with Risk Mgmt. / Compliance Policies
  • Help collaborate with business and functions to understand the control processes and identify potential areas for improvement
  • Stay updated on regulatory changes and industry best practices related to control management and ensure the controls program aligns with these standards
  • Support providing regular updates to senior management on the performance of the controls assessment and design
What we offer
What we offer
  • Global benefits designed to support well-being, growth, and work-life balance
  • Fulltime
Read More
Arrow Right

Manager, Global Growth, Lifecycle

As the Global Growth Manager for Lifecycle, you will lead the evolution of our c...
Location
Location
Singapore , Singapore
Salary
Salary:
Not provided
airwallex.com Logo
Airwallex
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience leading growth initiatives across the customer lifecycle, or experience at a top-tier strategy/management consulting or equivalent
  • Strong analytical skills with the ability to interpret campaign and behavioural data, identify trends and develop data-backed recommendations
  • Hands-on experience designing and executing lifecycle/CRM programs that drive customer conversion, activation and retention
  • Experience running A/B tests and applying structured experimentation to improve performance
  • Strong organisational skills and attention to detail, with the ability to manage multiple initiatives simultaneously
  • Clear and structured communicator comfortable working with cross-functional partners
  • Proactive and results-oriented, with a track record of delivering impact in fast-paced environments
Job Responsibility
Job Responsibility
  • Lead the evolution of our customer engagement strategy
  • Design and optimize the lifecycle journey in a few high-impact regions, driving measurable gains in conversion, activation and retention
  • Execute a unified global strategy, partnering with regional stakeholders to scale lifecycle initiatives into a consistent driver of long-term growth
  • Lead Lifecycle Strategy: Design the end-to-end lifecycle engagement journey in direct collaboration with Self-Serve Leads in high-impact region(s), ensuring global frameworks are optimized for local market nuances
  • Own Regional Digital Channels: Lead the strategy and operational health for email, push, and in-app messaging. Ensure these high-impact channels are optimized to deliver personalized engagement and consistent growth across managed regions
  • Drive End-to-End Campaign Execution: Transform high-level lifecycle strategies into high-performing programs. Lead the development and optimization of lifecycle initiatives that deliver measurable gains in conversion, activation, and long-term retention
  • Regional Funnel Accountability: Take full ownership of E2E growth metrics within your regions. Leverage deep-dive quantitative analysis to identify high-impact opportunities for experimentation, ensuring data-driven decision-making at every touchpoint
  • Drive Regional Experimentation: Initiate and lead a high-velocity experimentation roadmap within managed regions, testing innovative tactics to uncover local growth levers and scale successful pilots into global frameworks
  • User-Centric Communication: Champion a "customer-first" messaging philosophy, delivering personalized and compelling content that resonates with users and reduces friction throughout the lifecycle
  • Fulltime
Read More
Arrow Right

Global Growth Manager for Lifecycle

As the Global Growth Manager for Lifecycle, you will lead the evolution of our c...
Location
Location
Singapore , Singapore
Salary
Salary:
Not provided
airwallex.com Logo
Airwallex
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience leading growth initiatives across the customer lifecycle, or experience at a top-tier strategy/management consulting or equivalent
  • Strong analytical skills with the ability to interpret campaign and behavioural data, identify trends and develop data-backed recommendations
  • Hands-on experience designing and executing lifecycle/CRM programs that drive customer conversion, activation and retention
  • Experience running A/B tests and applying structured experimentation to improve performance
  • Strong organisational skills and attention to detail, with the ability to manage multiple initiatives simultaneously
  • Clear and structured communicator comfortable working with cross-functional partners
  • Proactive and results-oriented, with a track record of delivering impact in fast-paced environments
Job Responsibility
Job Responsibility
  • Lead the evolution of our customer engagement strategy
  • Design and optimize the lifecycle journey in a few high-impact regions, driving measurable gains in conversion, activation and retention
  • Execute a unified global strategy, partnering with regional stakeholders to scale lifecycle initiatives into a consistent driver of long-term growth
  • Lead Lifecycle Strategy: Design the end-to-end lifecycle engagement journey in direct collaboration with Self-Serve Leads in high-impact region(s), ensuring global frameworks are optimized for local market nuances
  • Own Regional Digital Channels: Lead the strategy and operational health for email, push, and in-app messaging. Ensure these high-impact channels are optimized to deliver personalized engagement and consistent growth across managed regions
  • Drive End-to-End Campaign Execution: Transform high-level lifecycle strategies into high-performing programs. Lead the development and optimization of lifecycle initiatives that deliver measurable gains in conversion, activation, and long-term retention
  • Regional Funnel Accountability: Take full ownership of E2E growth metrics within your regions. Leverage deep-dive quantitative analysis to identify high-impact opportunities for experimentation, ensuring data-driven decision-making at every touchpoint
  • Drive Regional Experimentation: Initiate and lead a high-velocity experimentation roadmap within managed regions, testing innovative tactics to uncover local growth levers and scale successful pilots into global frameworks
  • User-Centric Communication: Champion a "customer-first" messaging philosophy, delivering personalized and compelling content that resonates with users and reduces friction throughout the lifecycle
  • Fulltime
Read More
Arrow Right

Senior Marketing Operations Lead

Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to ...
Location
Location
United States
Salary
Salary:
100000.00 - 120000.00 USD / Year
marrinadecisions.com Logo
Marrina Decisions
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
  • Strong expertise with marketing automation platforms (HubSpot, or similar)
  • Experience working with Salesforce CRM and marketing system integrations
  • Experience building lead management and lifecycle marketing frameworks
  • Strong analytical skills and experience with marketing performance reporting
  • Ability to manage complex marketing programs in a fast-paced environment
  • Excellent communication and collaboration skills
Job Responsibility
Job Responsibility
  • Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
  • Build and optimize automated marketing campaigns across multiple channels
  • Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
  • Implement segmentation and personalization strategies to improve campaign performance
  • Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
  • Ensure proper Salesforce CRM integration and data flow
  • Maintain and optimize lead management, lead routing, and lifecycle models
  • Implement automation processes that improve marketing efficiency and scalability
  • Build and maintain marketing dashboards and reporting frameworks
  • Monitor campaign performance and key engagement metrics
What we offer
What we offer
  • Health Benefits
  • Paid Vacation
  • Paid Holidays
  • Paid Sick Time
  • Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem
  • Fulltime
Read More
Arrow Right

Senior Marketing Operations Lead

Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to ...
Location
Location
United States
Salary
Salary:
100000.00 - 120000.00 USD / Year
marrinadecisions.com Logo
Marrina Decisions
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
  • Strong expertise with marketing automation platforms (HubSpot, or similar)
  • Experience working with Salesforce CRM and marketing system integrations
  • Experience building lead management and lifecycle marketing frameworks
  • Strong analytical skills and experience with marketing performance reporting
  • Ability to manage complex marketing programs in a fast-paced environment
  • Excellent communication and collaboration skills
Job Responsibility
Job Responsibility
  • Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
  • Build and optimize automated marketing campaigns across multiple channels
  • Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
  • Implement segmentation and personalization strategies to improve campaign performance
  • Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
  • Ensure proper Salesforce CRM integration and data flow
  • Maintain and optimize lead management, lead routing, and lifecycle models
  • Implement automation processes that improve marketing efficiency and scalability
  • Build and maintain marketing dashboards and reporting frameworks
  • Monitor campaign performance and key engagement metrics
What we offer
What we offer
  • Health Benefits
  • Paid Vacation
  • Paid Holidays
  • Paid Sick Time
  • Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem
  • Fulltime
Read More
Arrow Right

Senior Marketing Operations Lead

Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to ...
Location
Location
United States
Salary
Salary:
100000.00 - 120000.00 USD / Year
marrinadecisions.com Logo
Marrina Decisions
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
  • Strong expertise with marketing automation platforms (HubSpot, or similar)
  • Experience working with Salesforce CRM and marketing system integrations
  • Experience building lead management and lifecycle marketing frameworks
  • Strong analytical skills and experience with marketing performance reporting
  • Ability to manage complex marketing programs in a fast-paced environment
  • Excellent communication and collaboration skills
  • Candidates must be U.S. Citizens or authorized to work in the United States without corporate sponsorship
Job Responsibility
Job Responsibility
  • Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
  • Build and optimize automated marketing campaigns across multiple channels
  • Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
  • Implement segmentation and personalization strategies to improve campaign performance
  • Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
  • Ensure proper Salesforce CRM integration and data flow
  • Maintain and optimize lead management, lead routing, and lifecycle models
  • Implement automation processes that improve marketing efficiency and scalability
  • Build and maintain marketing dashboards and reporting frameworks
  • Monitor campaign performance and key engagement metrics
What we offer
What we offer
  • Health Benefits
  • Paid Vacation
  • Paid Holidays
  • Paid Sick Time
  • Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem
  • Fulltime
Read More
Arrow Right

Lead Qualification Specialist

The Lead Qualification Specialist is responsible for researching, screening, and...
Location
Location
Salary
Salary:
Not provided
myamazonguy.com Logo
My Amazon Guy
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Minimum of 1–2 years of experience in lead qualification, sales operations, or data research (experience with Amazon sellers or eCommerce preferred)
  • Strong understanding of sales funnels and lead qualification processes
  • Proficient in CRM systems, preferably HubSpot (experience managing lead data, lifecycle stages, and reports)
  • Exceptional research and data validation skills, with high attention to detail and accuracy
  • Strong organizational and time management skills to handle multiple lead requests and prioritize effectively
  • Excellent written and verbal communication skills for collaborating with BDRs, CCSS, and Account Executives
  • Ability to analyze and interpret customer data to identify potential qualified leads
  • Tech-savvy with working knowledge of Google Workspace, Excel/Sheets, and online research tools
  • Proactive, resourceful, and results-oriented, able to meet or exceed key performance targets
  • Comfortable working in a fast-paced, remote environment with minimal supervision
Job Responsibility
Job Responsibility
  • Qualify leads for BDRs and make sure they have complete information that BDRs need such as Amazon products and email addresses
  • Manage a list of qualified leads and assign them to BDRs
  • Process requests of BDR, CCSS & AEs about qualifying their leads or finding additional information they need
  • Screen and qualify potential sales leads that fit an ideal customer’s profile with the intent of purchasing My Amazon Guy’s services
  • Collect business information of Amazon sellers such as Amazon seller links, email addresses, and phone numbers and document in Hubspot
  • Provide accuracy of customer data to provide quality leads to the Business Development Team
  • Lead Generation and other relevant market research
  • Be readily available to take on other side projects
  • Use the lead qualification criteria to ensure accuracy and consistency with client data
  • Keep in file both qualified and unqualified leads in the sales cycle for current and future references
What we offer
What we offer
  • Permanent work-from-home setup
  • Unlimited FREE access to MAG School courses and SOP Library
  • Opportunities for professional development and career advancement
  • Fulltime
Read More
Arrow Right
Remote jobs Jobs by Category
Art and Entertainment Jobs Banking Jobs Call Center Jobs Construction Jobs Consulting Jobs Customer Service Jobs Education Jobs Energy Jobs Finance Jobs Gastronomy Jobs Health and Beauty Jobs Hospitality and Tourism Jobs Human Resources Jobs Insurance Jobs IT - Administration Jobs IT - Software Development Jobs Legal Jobs Logistics Jobs Manufacturing Jobs Marketing, Digital Marketing, SEO, SEM Jobs Media Jobs Nursing Jobs Office Administration Jobs Pharmacy Jobs Physical Work Jobs Public Relations Jobs Public Sector Jobs Purchasing Jobs Quality Control Jobs Real Estate Jobs Research and Development Jobs Sales Jobs
Job Positions Jobs by Country
United States Jobs United Kingdom Jobs India Jobs Canada Jobs Australia Jobs Germany Jobs Ireland Jobs Poland Jobs
Company
Blog Salaries About Us Contact
Follow Us
Facebook
X (Twitter)
LinkedIn
Instagram
CrawlJobs Group
ITFlashcards AllDevBlogs
© 2026 CrawlJobs Ltd. All Rights Reserved
Terms & Conditions Privacy Policy