Lifecycle Lead Job at Heidi (London)

Lifecycle Lead

We’re hiring a Lifecycle Lead to deliver customer communications and lifecycle p...

Location

Australia , Sydney, Melbourne

Salary:

Not provided

Heidi

Expiration Date

Until further notice

Requirements

6–10+ years in lifecycle, growth, or product-led SaaS roles
A strong lifecycle background (this is not a customer marketing role)
Hands-on experience with Braze
Proven experience building complex, cross-channel lifecycle journeys
Comfort working directly in HTML/CSS
Strong product intuition and comfort working with data from a CDP
Bias to action - you ship, measure, and iterate

Job Responsibility

Design and deliver lifecycle journeys and campaigns that support key customer moments
Translate growth goals into clear lifecycle initiatives and success metrics
Ensure lifecycle work is closely tied to product usage and customer value
Accountable for delivery of customer communications and lifecycle campaigns
Ensure comms are timely, accurate, well-targeted, and coordinated across channels
Balance operational reliability with high-impact lifecycle execution
Ensure campaigns and comms work together as a cohesive user experience
Personally design, build, launch, and optimise lifecycle journeys using Braze and data from the CDP
Build cross-channel programs spanning in-product experiences, email, push notifications
Create behavior-driven, state-based journeys rather than one-off campaigns

What we offer

Equity from day one
Unmatched impact
Work alongside world-class talent
Global reach
personal development budget
dedicated wellness days
birthday off
work from anywhere in the world for a month
Flexibility that works. A hybrid environment, with 3 days in the office

Fulltime

CRM & Lifecycle Lead, International

We're hiring a CRM & Lifecycle Lead, International to own that engine. You'll ru...

Location

United Kingdom , London

Salary:

Not provided

Eucalyptus

Expiration Date

Until further notice

Requirements

5+ years in CRM, lifecycle, or retention marketing, ideally in DTC subscription or healthcare
Hands-on experience with a modern lifecycle platform (Customer.io preferred
Braze, Iterable, or similar also relevant), building flows yourself rather than handing them off
Strong command of segmentation, automation, A/B testing, and lifecycle measurement, with a clear method for proving impact on retention and LTV
Versatility across channels (email, SMS, WhatsApp, push, in-app) and the judgment to build the right mix for each market rather than copy-pasting one playbook
Experience standing up a lifecycle program for a new market or brand, not just operating an established one
Comfort across several markets at once, and with the ambiguity and deadlines of new launches
A command of deliverability, list health, and data compliance (GDPR and equivalents)
Strong written communication. You'd rather send a doc than book another meeting

Job Responsibility

Own CRM and lifecycle as a central function across our international markets, from strategy to execution, accountable for activation, adherence, retention, and LTV
Help scale our established markets (Germany, Canada, Japan) with strategic oversight, finding the next unlock in each program rather than letting it go stale
Build the lifecycle program for new market launches end to end: the flows, the segmentation, the measurement, and the messaging, in time for go-live
Be channel-adaptive by market. Email leads in some markets
others lead with WhatsApp, SMS, push, or in-app. You'll build the right mix for each market rather than forcing one playbook everywhere
Own segmentation and automated flows (onboarding, adherence, follow-up, winback, reactivation) and the experimentation roadmap that improves them
Run a measurement framework that proves whether lifecycle work actually moved retention and LTV, not just open and click rates
Lead a team of local-language copywriters to localise and execute at quality and speed across markets, owning briefing, QA, and delivery
Partner with the Product Growth Lead and the wider growth function so lifecycle and conversion pull in the same direction, and the handoff from paid to owned is clean
Own deliverability, list health, and compliance (GDPR and local privacy regimes) across every market we operate in

What we offer

Hybrid working (3 days a week in our Old Street office)
Annual professional development budget
Equity options so you share in our growth
25 days holiday plus bank holidays
Wellness allowance
Enhanced parental leave (20 weeks paid for primary carers)
Your own MacBook, setup, and Euc swag

Fulltime

Service Management & Lifecycle Lead - VOIS

We are seeking a Service Management & Lifecycle Lead to take end-to-end responsi...

Location

India , Pune

Salary:

Not provided

Vodafone

Expiration Date

Until further notice

Requirements

Experienced professional with 12+ years in service management, operations, or related domains
Strong expertise in ITIL practices, including service lifecycle management, incident, problem, and change processes
Proven ability to manage end-to-end service ownership, including SLA monitoring and governance
Skilled in stakeholder engagement, collaboration, and conflict resolution across organisational levels
Strong analytical and reporting capabilities, with hands-on experience in monitoring tools such as Dynatrace
Experience in vendor and partner management, including performance tracking and compliance
Solid understanding of Agile methodologies and non-functional requirements such as scalability and resilience
Knowledge of API integrations, service architecture, and system dependencies
Ability to assess technical solutions considering service quality, operational impact, and cost efficiency
Proactive, detail-oriented, and collaborative, with a strong focus on continuous improvement and customer advocacy

Job Responsibility

Take full ownership of live production services, ensuring performance, stability, and lifecycle governance
Define and manage SLAs, KPIs, escalation paths, and service processes in alignment with ITSM practices
Lead incident and major incident management, including resolution, stakeholder communication, and root cause analysis
Act as the single point of contact (SPOC) for service-related matters and escalations
Design and govern service models, including support structures and non-functional requirements (availability, performance, resilience)
Drive continuous service improvement using insights from incidents, service performance data, and customer feedback
Monitor customer experience across channels and implement improvements where required
Ensure governance of production changes and adherence to service lifecycle and risk management practices
Prepare and present service performance reports and dashboards to senior stakeholders
Lead service reviews and engage with vendors and partners to ensure SLA compliance and service quality

What we offer

Opportunity to lead end-to-end service operations for a critical eSIM platform within a global telecom environment
Exposure to cross-functional collaboration with international teams and stakeholders
Involvement in driving service excellence, customer experience, and operational transformation
Work within a culture that values continuous improvement, innovation, and Agile delivery
Opportunity to influence service strategy, governance, and long-term operational efficiency

Senior Marketing Operations Lead (Lifecycle & Automation)

Location

United States , Chicago

Salary:

100000.00 - 120000.00 USD / Year

Marrina Decisions

Expiration Date

Until further notice

Requirements

7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
Strong expertise with marketing automation platforms (HubSpot, or similar)
Experience working with Salesforce CRM and marketing system integrations
Experience building lead management and lifecycle marketing frameworks
Strong analytical skills and experience with marketing performance reporting
Ability to manage complex marketing programs in a fast-paced environment
Excellent communication and collaboration skills

Job Responsibility

Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
Build and optimize automated marketing campaigns across multiple channels
Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
Implement segmentation and personalization strategies to improve campaign performance
Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
Ensure proper Salesforce CRM integration and data flow
Maintain and optimize lead management, lead routing, and lifecycle models
Implement automation processes that improve marketing efficiency and scalability
Build and maintain marketing dashboards and reporting frameworks
Monitor campaign performance and key engagement metrics

What we offer

Health Benefits
Paid Vacation
Paid Holidays
Paid Sick Time

Fulltime

Senior Marketing Operations Lead (Lifecycle & Automation)

Marrina Decisions is seeking an experienced Senior Marketing Operations Lead to ...

Location

United States , Utah

Salary:

100000.00 - 120000.00 USD / Year

Marrina Decisions

Expiration Date

Until further notice

Requirements

7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing
Strong expertise with marketing automation platforms (HubSpot, or similar)
Experience working with Salesforce CRM and marketing system integrations
Experience building lead management and lifecycle marketing frameworks
Strong analytical skills and experience with marketing performance reporting
Ability to manage complex marketing programs in a fast-paced environment
Excellent communication and collaboration skills

Job Responsibility

Design and manage lifecycle marketing programs that support lead generation, activation, and engagement
Build and optimize automated marketing campaigns across multiple channels
Develop lifecycle workflows that improve lead conversion, customer engagement, and retention
Implement segmentation and personalization strategies to improve campaign performance
Manage marketing automation platforms such as Marketo, HubSpot, or other MAP tools
Ensure proper Salesforce CRM integration and data flow
Maintain and optimize lead management, lead routing, and lifecycle models
Implement automation processes that improve marketing efficiency and scalability
Build and maintain marketing dashboards and reporting frameworks
Monitor campaign performance and key engagement metrics

What we offer

Health Benefits
Paid Vacation
Paid Holidays
Paid Sick Time
Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem

Fulltime

Creative Lead Lifecycle

Our client, a leading global design platform and technology company, is seeking ...

Location

United States , San Francisco

Salary:

165000.00 - 200000.00 USD / Year

Solomon Page

Expiration Date

Until further notice

Requirements

10+ years of experience in creative leadership roles, with strong experience in lifecycle, CRM, or growth marketing
Proven ability to create high-performing lifecycle campaigns that balance brand storytelling with performance objectives
Experience managing and mentoring multidisciplinary creative teams
Deep understanding of customer journeys, audience segmentation, and personalization strategies
Experience developing campaigns across lifecycle channels such as email, in-app messaging, push notifications, and CRM platforms
Strong conceptual thinking combined with the ability to execute creative ideas at scale
Excellent communication and collaboration skills, with experience working across marketing, product, and technical teams

Job Responsibility

Lead the creative development and execution of lifecycle campaigns across email, in-app messaging, and other CRM-driven touchpoints
Translate lifecycle marketing goals into clear creative briefs and impactful campaign concepts that drive engagement and action
Partner with marketing, product, data, and engineering teams to ensure creative work aligns with customer journey strategies and business objectives
Deliver personalized, high-volume campaigns that balance brand storytelling with data-driven performance optimization
Bring fresh creative thinking while maintaining scalable production across multiple lifecycle channels
Lead and mentor a cross-functional team of designers and copywriters, fostering a collaborative and high-performing creative culture
Elevate how the brand shows up across lifecycle touchpoints by ensuring creative consistency and high craft standards
Collaborate with data and insights teams to test, learn, and optimize campaign performance through experimentation and iteration
Stay current with trends and innovations across lifecycle marketing, CRM channels, and digital engagement strategies

What we offer

medical
dental
401(k)
direct deposit
commuter benefits

Fulltime

Growth Lead: Lifecycle & Monetization

Our client is a Web3 superapp that empowers nearly 1 million users worldwide to ...

Location

United States

Salary:

Not provided

Van Kaizen

Expiration Date

Until further notice

Requirements

Own the full funnel from install through first deposit and beyond
design activation flows and run structured A/B tests
Build and manage promo calendars, deposit matches and bonuses, automate with Braze, and protect ROI and margins
Manage canvases, segmentation, push/email/in-app messaging
ship HTML/CSS messages with animation
QA in a simulator
Design loops, reactivation flows, and engagement tactics that improve retention and win-back rates
Track ARPU, ARPPU, LTV, and cohorts
build dashboards
translate data into tests

Job Responsibility

Onboarding & conversion
Promotions & monetization
Lifecycle marketing
Retention & engagement
Revenue analytics
Quality control

What we offer

equity participation
performance-based bonus
remote-first, US-based setup

Customer Lifecycle Marketing Lead – Brand Marketing (Buick GMC)

Vacancy Status: This posting is for an existing vacancy within the organization...

Location

Canada , Oshawa

Salary:

97800.00 - 146600.00 USD / Year

General Motors

Expiration Date

Until further notice

Requirements

Education: Bachelor's degree in Marketing, Business Administration, or a related field preferred, Post Secondary Education required.
Experience: 5+ years in CRM management or lifecycle marketing, with a proven track record of driving results
Technical Skills: Proficient in CRM platforms (Adobe, Salesforce, or Braze), data visualization (Power BI), and audience segmentation tools
Analytical Mindset: Comfortable digging into data and surfacing actionable insights

Job Responsibility

Customer Lifecycle Strategy Development: Lead the development and execution of a full-funnel CLM strategy that spans acquisition, onboarding, engagement, retention and reactivation.
Unified View of Customer: Work with the Lifecycle Marketing team to ensure that the customer is at the center of your communication strategy.
Journey Mapping & Orchestration: Design and optimize customer journeys across lifecycle stages, ensuring each touchpoint is timely, relevant, and aligned to brand standards.
Campaign Execution: Lead the briefing of creative, managing timelines, and ensuring flawless delivery.
Channel Strategy: Lead the development and execution of a multi-channel activation strategy that goes beyond email to incorporate in-app messaging and SMS while ensuring the right message is being sent at the right time, through the most effective channel
System Integration: Collaborate with Lifecycle Marketing, data and digital teams to ensure CLM tools are effectively integrated into GM's broader marketing technology ecosystem.
Cross-functional Collaboration: Ensure brand, digital, media and regional teams are aligned on messaging and timing.
Performance Tracking: Monitor performance metrics, identifying opportunities for enhancement and driving continuous improvement.

What we offer

Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave
Healthcare, dental, and vision benefits
Life insurance plans to cover you and your family
Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement
GM Vehicle Purchase Plan for you, your family and friends

Fulltime

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Lifecycle Lead

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