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Lifecycle Lead

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Heidi

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Location:
United Kingdom , London

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Salary:

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Job Description:

We’re hiring a Lifecycle Lead to deliver customer communications and lifecycle programs that support key moments across the customer journey. This is a senior individual contributor role for someone who leads by example. You’ll personally design, build, and ship lifecycle journeys and campaigns, setting the standard for how lifecycle is done. The focus is on execution, impact, and craft - showing what great looks like before the function scales further. The role spans two tightly connected areas: Customer Comms – ensuring critical and always-on communications are delivered accurately and on time; Lifecycle & Campaigns – building behaviour-driven programs that support activation, multi-product adoption, retention, and resurrection. While this role includes comms ownership, the centre of gravity is lifecycle SaaS: product-embedded journeys, event-driven orchestration, and measurable growth outcomes. This is not customer marketing.

Job Responsibility:

  • Design and deliver lifecycle journeys and campaigns that support key customer moments, including: Activation and first value
  • Multi-product adoption
  • Engagement and retention
  • Churn prevention and resurrection
  • Translate growth goals into clear lifecycle initiatives and success metrics
  • Ensure lifecycle work is closely tied to product usage and customer value
  • Accountable for delivery of customer communications and lifecycle campaigns
  • Ensure comms are timely, accurate, well-targeted, and coordinated across channels
  • Balance operational reliability with high-impact lifecycle execution
  • Ensure campaigns and comms work together as a cohesive user experience
  • Personally design, build, launch, and optimise lifecycle journeys using Braze and data from the CDP
  • Build cross-channel programs spanning: In-product experiences
  • Email
  • Push notifications
  • Create behavior-driven, state-based journeys rather than one-off campaigns
  • Own QA, performance analysis, and iteration
  • Build, edit, and QA lifecycle messages using HTML and CSS, including templates, dynamic content, and personalisation logic
  • Comfortable debugging delivery or rendering issues and partnering with engineering where deeper technical support is required
  • Partner closely with Product, Data, and Engineering to: Define and maintain high-quality event tracking in the CDP
  • Embed lifecycle moments directly into the product experience
  • Ensure journeys flow naturally in and out of product surfaces
  • Use lifecycle insights to identify friction and opportunity in the product
  • Run structured experimentation across lifecycle stages
  • Design tests with clear hypotheses and success metrics
  • Use cohort and funnel analysis to continuously improve outcomes

Requirements:

  • 6–10+ years in lifecycle, growth, or product-led SaaS roles
  • A strong lifecycle background (this is not a customer marketing role)
  • Hands-on experience with Braze
  • Proven experience building complex, cross-channel lifecycle journeys
  • Comfort working directly in HTML/CSS
  • familiarity with JavaScript, webhooks, or custom events is a bonus but not required
  • Strong product intuition and comfort working with data from a CDP
  • Bias to action - you ship, measure, and iterate

Nice to have:

familiarity with JavaScript, webhooks, or custom events

What we offer:
  • Equity from day one
  • personal development budget
  • dedicated wellness days
  • birthday off
  • work from anywhere in the world for a month
  • hybrid environment, with 3 days in the office

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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