Lifecycle & Growth Marketing Specialist

As our Lifecycle & Growth Marketing Specialist, you will own the execution of our customer acquisition journeys building the email sequences, in-app flows, and AI-assisted workflows that turn strategy into measurable trial signups, activation, and conversion across our European markets. You'll sit within our Growth Marketing team, working closely with the Head of Growth Marketing and our Senior Marketing Automation Specialist. Together as a team, we form the marketing automation function while having a clear split of responsibilities. Your colleague owns the infrastructure, data model, and reporting architecture while you own the campaigns, flows and messaging that run on top. This is a hands-on build role for someone who thinks in audiences and behaviours, thrives on iteration, and is already using AI to work smarter not because someone asked, but because you've seen what it makes possible.