Lifecycle and Retention Manager Job at Viome (Bellevue)

Customer Lifecycle Management Strategist

The Customer Lifecycle Management Strategist will work with a wide variety of fu...

Location

United States , Culver City

Salary:

57.77 - 64.19 USD / Hour

Aquent

Expiration Date

Until further notice

Requirements

5-7 years experience leading lifecycle marketing programs, ideally for a consumer subscription business with demonstrated success achieving growth goals of user engagement and retention
Experience testing and optimizing marketing channels including push notification, email and in-app messaging marketing tactics
Strong project management capability with exceptional attention to detail
Possess deep understanding of A/B testing and data driven optimization marketing
Shown ability to meet deadlines and get consensus while balancing many projects and priorities
Bachelor’s degree required

Job Responsibility

Developing and optimizing engagement and retention strategies for subscription service
Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data driven insights and strategies to engage with customers
Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization
Collaborate with a broad range of teams in different timezones, including business, product, engineering, analytics and design teams
Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans
Define customer journeys, value propositions and service educational messaging
Submit and maintain operational briefs to ensure flawless execution of campaigns

What we offer

subsidized health, vision, and dental plans
paid sick leave
retirement plans with a match

Fulltime

Manager, Lifecycle Marketing

Lead lifecycle automation, segmentation, and experimentation for Disney+ Japan t...

Location

Japan , Minato-ku

Salary:

Not provided

Disney

Expiration Date

Until further notice

Requirements

5+ years in lifecycle/CRM/retention or related marketing roles (subscription or streaming a plus)
Experience with ESP/CRM and marketing tech (e.g., Braze, Salesforce MC, Marketo, Adobe) is a plus
Proven track record using data and experimentation to improve customer experience and deliver business outcomes
Native-level Japanese and business-level English
Degree in Business, Marketing, Economics, or related field preferred but not required

Job Responsibility

Lead lifecycle automation, segmentation, and experimentation for Disney+ Japan to drive ongoing engagement, reduce churn, and support business-critical KPIs
Set the strategic direction for lifecycle campaigns in partnership with Japan Growth, Brand Marketing, Content Programming, Creative, Legal, Analytics, and International Product Marketing teams
Oversee planning, execution, and optimization across owned channels (email, push, in-app), ensuring operational excellence (localization, QA, legal compliance) and clear, measurable impact on retention and engagement
Lifecycle calendar ownership: Build and manage the lifecycle content calendar for Japan
identify key drivers of viewership and engagement across owned channels
coordinate win-back and prospecting activities
Campaign delivery: Lead end-to-end execution with internal teams and external partners/vendors
uphold high standards for QA, localization, legal approvals, and on-time delivery
Cross-functional collaboration: Work closely with Brand Marketing, Content Programming, Creative, Legal, Analytics, other APAC lifecycle leads, and global operations to execute cohesively and share learnings
Data & experimentation: Define hypotheses, design and run controlled tests (including holdouts) to drive upsell, incremental reconnects, engagement lift, and churn reduction

Senior Manager, Lifecycle Marketing

We are seeking a dynamic and experienced Senior Manager of Lifecycle Marketing t...

Location

United States

Salary:

114000.00 - 203000.00 USD / Year

Ethos

Expiration Date

Until further notice

Requirements

8+ years of progressive experience in marketing
3+ years of experience in a leadership role, managing and developing marketing teams
Experience working in a fast-paced startup environment with a bias for impact
Analytical rigor and comfort with segmentation, testing, and performance optimization
Proven experience with email marketing platforms (e.g., Iterable, Customer IO, Braze, etc.)
Deep understanding of experimentation, personalization strategies, and A/B testing methodologies
Exceptional communication, presentation, and interpersonal skills with the ability to influence and collaborate effectively across teams and at all levels of the organization
Strategic thinker with a results-oriented mindset and a passion for creating exceptional customer experiences

Job Responsibility

Own the integrated marketing roadmap across lifecycle, social, in product, and campaigns
Develop and implement a comprehensive B2B marketing strategy across lifecycle, social, in-product and events
Lead and execute multi-channel lifecycle marketing programs, focusing on driving onboarding, engagement & retention
Manage and mentor a high-performing lifecycle marketing team, fostering a culture of innovation, rapid experimentation, data-driven decision-making, and continuous improvement
Lead strategy, testing, and performance across email, push, SMS, onsite and in app messaging, and social channels
Oversee the end-to-end campaign management process, including strategic planning, creative briefing, audience segmentation, A/B testing, execution, performance tracking, and continuous optimization
Create cohesive customer journeys that span awareness through retention
Drive content, creative, and campaign execution in partnership with internal teams and external partners
Partner with product marketing to translate positioning into channel ready programs
Work cross functionally with Sales to support ABM, events, and field activation

Fulltime

Lifecycle Marketing Manager

We are seeking an experienced and strategic Lifecycle Marketing Manager to lead ...

Location

India , Bangalore

Salary:

Not provided

Ethos

Expiration Date

Until further notice

Requirements

6–10 years of experience in lifecycle, CRM, or retention marketing
Proven success running B2B and/or B2C lifecycle programs at scale
Strong grasp of analytics and experience using tools like MODE, SQL, GA, or similar
Hands-on experience with MarTech tools (e.g., Iterable, Segment, Braze, Amplitude, HubSpot)
Solid understanding of customer data, event tracking, and dynamic content personalization
Excellent communication and presentation skills
ability to influence cross-functional teams
Highly organized, with a test-and-learn mindset and strong problem-solving skills

Job Responsibility

Own the end-to-end customer lifecycle strategy across channels (email, push, in-app, SMS, etc.)
Design and execute personalized nurture flows for both B2B and B2C segments
Map customer journeys, identify drop-off points, and implement retention/re-engagement programs
Analyze customer data and behavioral events to uncover insights and drive segmentation
Measure campaign performance and lifecycle KPIs (e.g., activation, churn, LTV)
Conduct A/B testing and continuously iterate for improvement
Work with marketing automation and CRM platforms (e.g., Iterable, Braze, HubSpot, Salesforce)
Partner with data and engineering teams to ensure accurate event tracking and integrations
Maintain and improve data pipelines used in lifecycle campaigns
Collaborate with product, sales, design, and support teams to align on messaging and timing

Client Marketing Manager, Nurture and Retention

The Client Marketing Manager, Nurture & Retention leads the development and opti...

Location

Canada

Salary:

Not provided

FARBER

Expiration Date

Until further notice

Requirements

Post-secondary education in Marketing, Business, or a related field or equivalent professional experience
4+ years of experience in lifecycle, client, or CRM marketing
Strong proficiency with marketing automation platforms (Dynamics 365, Marketo, HubSpot, Salesforce Marketing Cloud etc)
Demonstrated success using data-driven insights to improve retention and satisfaction
Exceptional writing and editing skills for empathetic, customer-first communications
Analytical and reporting skills
ability to translate data into actionable insights
Collaborative mindset with strong project management and stakeholder communication skills
Proven track record of delivering end-to-end lifecycle automations from conception to completion

Job Responsibility

Own Farber’s client retention and lifecycle engagement strategy. Define OKRs, key touchpoints, and optimize the nurture program
Build programs that promote on-time client payments, milestone achievement, satisfaction, and advocacy
Evolve customer lifecycle frameworks for onboarding, education, and engagement
Create segmentation strategies to deliver personalized, timely content across the client lifecycle
Plan and execute automated multi-channel automated journeys using Dynamics 365 and Customer Insights
Conduct A/B testing to improve engagement, click-through, and retention rates
Work with content and creative teams to ensure messaging aligns with client needs and emotional drivers
Monitor performance, identify underperforming areas, and implement continuous improvement initiatives
Ensuring the accuracy and consistency of data, defining and tracking key metrics, including retention rate, churn rate, satisfaction (CSAT), and engagement health
Partnering with the Data Team to maintain and improve data quality, leveraging insights to propose and drive performance-enhancing initiatives, and providing direction on tactical improvements / strategic shifts

Fulltime

Lifecycle Marketing Manager

As a Lifecycle Marketing Manager, you’ll design and execute multi-channel progra...

Location

United States , San Francisco; New York City; Austin

Salary:

126000.00 - 154000.00 USD / Year

Vercel

Expiration Date

Until further notice

Requirements

4+ years of experience in lifecycle, CRM, or growth marketing, ideally within SaaS, developer tools, or B2B technology
Proficiency with marketing automation tools (HubSpot, Iterable, Braze, Marketo) and analytics platforms (Amplitude, Segment, Looker, Mixpanel)
Proven ability to design and scale multi-channel lifecycle campaigns that drive measurable improvements in product adoption and retention
Strong analytical and problem-solving skills with a track record of turning insights into actionable strategies
Experience collaborating cross-functionally with Product, Engineering, Design, and GTM teams
Excellent written and verbal communication skills, with the ability to engage both technical developers and enterprise buyers
A growth mindset with passion for experimentation, iteration, and scaling lifecycle programs

Job Responsibility

End-to-end lifecycle campaigns across email, in-app, and other owned & paid channels to drive activation, adoption, and long-term retention
Segmentation and personalization strategies that deliver timely and relevant messages to developers and enterprise stakeholders
Develop and maintain customer journey maps to identify friction points, optimize touchpoints, and design end-to-end experiences that drive conversion, retention, and loyalty
Automated workflows and experimentation, building scalable programs with behavioral triggers, A/B testing, and data-driven optimizations
Campaign measurement and reporting, surfacing insights on performance and recommending opportunities for continuous improvement
Cross-functional alignment, ensuring lifecycle marketing supports Sales and Customer Success priorities and ties into Vercel’s broader GTM strategy
Creative and content collaboration, partnering with design and product marketing to develop messaging that resonates with both technical and business audiences

What we offer

Competitive compensation package, including equity
Inclusive Healthcare Package
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
Flexible Time Off
We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed

Fulltime

Lifecycle Marketing Manager

The Lifecycle Marketing Manager will own end-to-end lifecycle programs that driv...

Location

United States

Salary:

128000.00 - 160000.00 USD / Year

Apollo.io

Expiration Date

Until further notice

Requirements

3–5+ years in Lifecycle Marketing, CRM, Growth Marketing, or related roles, ideally in B2B SaaS or a similar subscription model
Hands‑on experience designing and executing campaigns across at least two of the following stages: adoption, expansion, retention, renewal (install‑base experience strongly preferred)
Proficiency with lifecycle / marketing automation tools such as Customer.io, Braze, Iterable, Marketo, HubSpot, or similar (including building segments, triggers, and multi‑step flows)
Strong data literacy, comfortable pulling and interpreting performance reports, building segments from behavioral and firmographic data, and translating numbers into action
Proven track record of running experiments (A/B tests, multivariate tests) and iterating based on results
Demonstrated ability to collaborate with Sales and Customer Success teams and incorporate their feedback into lifecycle programs
Clear, concise written communication skills, especially for email and in‑product messaging
Ownership & Accountability: Owns well‑scoped projects from brief through launch and iteration, keeps stakeholders informed, and takes responsibility for outcomes
Problem Solving: Comfort with ambiguous, open‑ended lifecycle problems
can break them into actionable steps and identify the right solution with limited guidance

Job Responsibility

Expansion & Retention Campaign Execution Own the end‑to‑end execution of lifecycle journeys for install‑base customers across channels (email, in‑app, etc.) focused on adoption, expansion, and renewal
Signal-Based Targeting & Segmentation Use customer, product usage, and billing data to define segments such as high‑growth accounts, underutilized seats, low‑usage customers, and expansion‑ready accounts, and tailor campaigns accordingly
Onboarding & Early Adoption Support (with Expansion Lens) Support optimization of early‑lifecycle journeys (first 30/60/90 days) to ensure new customers adopt the features and behaviors that unlock long‑term retention and expansion
Experimentation & Optimization Run A/B and multivariate tests on messaging, timing, triggers, and segmentation. Analyze performance and share clear recommendations to improve seat & credit utilization, expansion opportunities, and retention
Measurement & Reporting Define and track KPIs for your programs (seat utilization, credit utilization, expansion pipeline influenced, churn indicators). Partner with RevOps and Marketing Ops to create dashboards and recurring reports for your area of ownership
Cross-Functional Collaboration Work closely with Sales, Customer Success, Product, Product Marketing, Growth, and Marketing Ops to ensure install‑base campaigns are aligned with GTM plays, product launches, and CS motions
AI-First Lifecycle Operations Use AI tools to brainstorm campaign ideas, generate copy & variants, assist with QA, and summarize results, increasing both speed and quality of execution
Lifecycle Infrastructure & Hygiene Maintain clean, well‑documented workflows and campaign logic. Partner with Marketing Ops on list health, deliverability, and segmentation hygiene for lifecycle programs. Create and update playbooks for the campaigns and components you own
Ownership & Continuous Improvement Independently identify gaps and opportunities in the expansion lifecycle, propose solutions, and execute well‑scoped projects that ladder up to quarterly team goals

What we offer

equity
company bonus or sales commissions/bonuses
401(k) plan
at least 10 paid holidays per year, flex PTO, and parental leave
employee assistance program and wellbeing benefits
global travel coverage
life/AD&D/STD/LTD insurance
FSA/HSA and medical, dental, and vision benefits

Fulltime

Customer Lifecycle Marketing Manager

At Industrious, we’re building a world-class coworking experience that combines ...

Location

United States , New York City

Salary:

100000.00 - 110000.00 USD / Year

Industrious

Expiration Date

Until further notice

Requirements

3+ years of experience in Lifecycle Marketing with a focus on driving user acquisition and retention through multi-channel strategies
Hands-on experience building and executing marketing campaigns with proficiency in marketing automation tools and CRM platforms (Hubspot a plus)
Strong communicator who can effectively present ideas, findings, and campaign results to key stakeholders
Project management skills, with the ability to manage multiple priorities and meet tight deadlines
Skilled at analyzing data and adjusting strategies to optimize campaign performance
Collaborative and adaptable team player with strong problem-solving skills who thrives in fast-paced environments

Job Responsibility

Create, schedule, and send email communications that drive awareness around new locations, upcoming events, and exciting promotions
Assist with the deployment of automated lead nurtures, ensuring we effectively guide prospects through the consideration phase
Oversee and optimize Industrious’ referral program, driving adoption and identifying opportunities to grow business revenue through the program
Manage our direct mail campaigns, including segmentation, testing strategy, and reporting on performance
Maintain “local playbooks” to ensure consistent marketing practices across all Industrious markets
Track industry trends to surface new, opportunistic ideas for differentiating Industrious from competitive offerings
Collaborate cross-functionally with design, operations, and sales to ensure marketing programs are executed seamlessly
Regularly analyze campaign data and share actionable insights with the broader marketing team, highlighting CRM's impact on business KPIs

What we offer

annual 12.5% bonus
participation in our long-term incentive program
heavily subsidized healthcare plans
generous paid time off
wellness programs
professional development grants
401k plan

Fulltime

Lifecycle and Retention Manager

Viome

Location:
United States , Bellevue

Category:
-

Contract Type:
Not provided

Salary:

Requirements:

Additional Information:

Job Posted:
January 04, 2026

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