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Licensing Brand Manager

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Advocate Group

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Location:
United Kingdom , Merseyside

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Category:
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Salary:

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Job Description:

Are you a commercially minded brand manager ready to take ownership of iconic FMCG drinks brands and drive their growth across multiple channels? The Advocate Group are proud to be partnering with a fast-growth FMCG business with a strong presence across retail, e-commerce, and out-of-home channels. Their exciting portfolio includes household-name brands and exclusive partnerships across the drinks category, offering a dynamic environment where a Brand Manager can make a real impact.

Job Responsibility:

  • Lead the management of licensed brand relationships, working closely with brand owners to ensure guideline compliance, approvals, and delivery against partnership objectives
  • Develop and execute brand plans across licensed and own label projects, including NPD and tailored solutions for retail, e-commerce, and out-of-home / food service channels
  • Work cross-functionally with Sales, R&D, Supply Chain, and Commercial teams to deliver product launches in line with customer requirements, critical paths, and commercial goals
  • Support commercial teams with licensing discussions, propositions, and customer-facing brand solutions to drive growth and visibility
  • Plan and deliver integrated brand activations, including campaigns, promotions, POS, trade activity, and digital content aligned to seasonal and customer needs
  • Monitor brand and campaign performance, using insight and data to inform recommendations, optimise activity, and identify future growth opportunities

Requirements:

  • Proven experience in brand management, ideally within drinks or wider FMCG
  • Strong commercial focus, with experience managing brands or licensing relationships
  • Hands-on and proactive, able to operate in an agile, fast-paced environment
  • Excellent communication skills, able to influence internal and external stakeholders
  • Passion for consumer behavior and translating insights into actionable brand strategies

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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