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Licensing and Consumer Products Executive

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BBC Studios

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Location:
Japan , Tokyo

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

To deliver commercial results for the BBC Studios Asia business through by managing day to day relationship with licensing agents and licensees for consumer products (e.g. toys, publishing, merchandise). Build the BBC Studios brands in across the Asia Region with a focus on BBC brands including Bluey. This role is based in Tokyo.

Job Responsibility:

  • Manage day to day relationship with licensing agents and licensees for consumer products
  • Keep accurate and updated forecasts for each licensee, maintain sales and retail listings for ongoing deals
  • Work closely with relevant teams to ensure timely delivery of information and assets
  • Facilitate internal approvals for product design, development activities and go to market strategy
  • Assist with undertaking market, competitive and customer research and analysis
  • Collate projections and feedback from the business
  • Manage the approval process for deals and new opportunities
  • Work closely with the Marketing team to maintain an aligned market strategy and assist with delivering Regional 360° marketing campaigns
  • Managing agent and licensee queries with regards to assets requests
  • Assist with development and execution of B2B and B2C events
  • Oversee creation of sales support materials and brand presentations
  • Attend trade fairs, presentations and industry events

Requirements:

  • Communication and analytical skills required. Ability to effectively and tactfully deal with diverse staff at all levels in Asia, the UK and global teams
  • Ability to work independently as well as in a team environment. Influencing others, particularly those in other countries
  • Self-starter with the ability to see projects through to completion, problem solve, and multi-task under time constraints
  • 3-5 years experience in a commercial environment. Prior experience in character licensing is desirable, but not mandatory
  • Track record of working with local or world class brands. Marketing and brand strategy experience an advantage
  • Proficient in spoken and written Japanese and English

Nice to have:

  • Prior experience in character licensing
  • Marketing and brand strategy experience

Additional Information:

Job Posted:
April 23, 2026

Expiration:
April 25, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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