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As our Legal Marketing Manager, you'll take the reins on all marketing initiatives, both internally and externally. Ideally you will have worked as a Marketing Manager and we do need someone that has worked in the Legal industry.
Job Responsibility:
Develop an overarching marketing strategy and tactical plan in collaboration with the Marketing Partner and Chief Financial Officer
Work with Department Heads to create and execute annual marketing and business development plans
Manage the marketing budget effectively
analyse market data to drive growth and report on marketing campaigns
Collaborate with partners and stakeholders to ensure alignment across the firm
Create and execute targeted marketing campaigns that raise our profile and generate new inquiries
Manage our client database and ensure its effective use as a marketing tool
Oversee directory submissions and pitch strategies, ensuring high-quality deliverables
Lead all advertising initiatives and manage event marketing processes
draught content for newsletters and promotional materials, ensuring brand consistency
Oversee the firm's website, ensuring it remains current and effective
Manage our social media presence across platforms like LinkedIn, Twitter, and Instagram
Train and encourage staff on social media best practises
Cultivate relationships with local and national media to enhance our firm's profile
Identify PR opportunities and coordinate with fee earners for maximum visibility
organise client and referrer hospitality events and coordinate networking attendance
Act as a brand ambassador at hosted events, showcasing our commitment to excellence
Requirements:
Bachelor's degree in Marketing, Business, or related field (desirable)
5 years of relevant experience in a professional services environment
Strong understanding of marketing and business development processes
Excellent written and oral communication skills
Proficient in MS Office and experienced in e-marketing
Creative thinker with the ability to generate compelling content
What we offer:
Be part of a supportive and innovative team that values your input
Enjoy a vibrant workplace culture where you can thrive and grow
Make a real impact in the legal industry while developing your career