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Bayswater Education Logo Bayswater Education · Education

Lecturer in Digital Marketing

United Kingdom, Bournemouth 50.00 GBP / Hour · Job Posted May 14, 2026
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Job Description

We are looking for an experienced Digital Marketing Educator / Industry Professional to teach our Introduction to Digital Marketing course for learners aged 16+. This is a beginner-friendly, project-based course designed for students with no prior experience. During this 30-hour programme learners explore real companies, analyse real world challenges and opportunities, and work in teams to develop and present a Digital Marketing Audit for a real company. The course is designed to build confidence with Digital Marketing terminology, strategic thinking, teamwork, and presentation skills from the ground up. The programme will be running for 6 weeks from 15th June - 24th July. Sessions will be held on Tuesday and Thursday afternoons 1pm-4pm.

Job Responsibility

  • Take attendance and keep a record of work
  • Deliver an engaging and interactive class on various aspects of Digital Marketing
  • Actively integrate the use of AI tools into the curriculum
  • Offer professional insights into tools and methods
  • Update materials to reflect current practice and trends and to meet students' needs
  • Highlight to the students, the skills needed to thrive as a Digital Marketing professional
  • Engage with students by setting them fun and practical mini activities
  • Provide formative feedback on teamwork, project development, and presentation skills

Requirements

  • A postgraduate qualification (Master’s or above) in Digital Marketing or a related discipline, or equivalent senior industry experience
  • Experience teaching or training beginner-level learners, ideally students aged 16+
  • Strong knowledge of marketing strategy, brand storytelling, use of AI, and content marketing
  • Experience supporting students through project-based, collaborative, or inquiry-led learning
  • Ability to teach concepts in an accessible way to an international cohort of second-language English speakers
  • Availability to teach during the programme dates and location specified
  • Eligibility to work in the UK
  • Enhanced DBS Disclosure

Nice to have

  • Experience teaching summer schools, pre-university, pathway, or widening participation programmes
  • Teaching qualification or HE teaching accreditation (PGCHE, FHEA, MA in HE Practice, DipTESOL, etc.)
  • Industry experience in the field of Digital Marketing
  • Familiarity with some of the more technical areas of DM, such as Analytics, Website Optimization or SEO

What we offer

  • Opportunities for career growth within a global organization
  • Access to our wide portfolio of courses offered for free or on discounted rates
  • People centric, inclusive culture with regular wellbeing and social activities
  • Regular online networking and cross-departmental meetings with the Bayswater team globally
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