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Leader of Sales and Marketing Analytics

Capital Vacations

Location:
United States , Myrtle Beach

Category:
IT - Administration

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

The Head of Sales & Marketing Analytics will build and own the analytics roadmap for Capital Vacations’ sales and marketing organization.

Job Responsibility:

Lead analysis of timeshare sales and marketing performance (tours, VPG, close rates, show rates, package performance, channel ROI, etc.)
Build and maintain Power BI dashboards and self-service tools that give field and corporate leaders real-time visibility into performance
Partner closely with database and data engineering teams during our migration to Microsoft Fabric, helping shape data models that support reporting and advanced analytics
Translate data into clear, compelling insights and recommendations for executives and field leaders
Support Finance and Compensation on sales compensation design, incentive modeling, and forecasting
Own the analytics strategy and roadmap across core channels (tour generation, OPC/in-market marketing, digital and call center marketing, in-house marketing, etc.)
Analyze the full funnel—lead ? tour ? show ? close ? upgrade—and identify drivers of VPG, take rate, net sales, and marketing ROI
Develop standardized KPIs, metric definitions, and scorecards for executives, regional leaders, and resort teams
Create and maintain advanced Power BI reports and semantic models (DAX measures, drill-downs, row-level security)
Design and evaluate test-and-learn programs (A/B tests, pilots, control groups) for new offers, channels, and merchandising strategies
Collaborate with database and engineering teams to define business requirements for Microsoft Fabric data models and pipelines
Validate data integrity and reconcile data across CRM, marketing platforms, tour systems, and finance
Contribute to a future-state architecture that supports near-real-time reporting and advanced analytics (segmentation, propensity models, etc.)
Serve as a trusted analytical advisor to field sales and marketing leaders
participate in key performance reviews and regional calls
Convert analytical findings into simple, actionable narratives operators can execute
Build training and documentation to drive adoption of dashboards and self-service reporting
Partner with Finance and Compensation to: Evaluate compensation plan effectiveness (SPIFs, bonuses, tiers, contests)
Model “what-if” scenarios and incentive changes, including P&L impact
Support budgeting, forecasting, and target-setting for tours, sales, and marketing spend
Depending on level, lead a small team of analysts
set priorities, coach, and develop analytical talent
Establish governance for metrics, data definitions, and reporting cadences
Champion a data-driven culture across Sales & Marketing and the wider organization

Requirements:

Proven ability to partner directly with field sales and marketing teams and translate insights for non-technical audiences
2+ years of experience in marketing, sales, or commercial analytics, including at least 2 years supporting consumer-facing sales or marketing
Strong expertise with Power BI (data modeling, DAX, Power Query) and SQL
experience with Microsoft Fabric or modern cloud data platforms
Demonstrated success building dashboards and analytical products that drive measurable business impact

Nice to have:

Experience in timeshare, vacation ownership, or related hospitality/travel industries (e.g., Travel + Leisure Co., Hilton Grand Vacations, Marriott Vacations Worldwide)
Familiarity with CRM systems and marketing platforms common in timeshare (e.g., Salesforce, call center dialers, digital marketing tools)
Experience supporting or designing sales compensation and incentive plans

What we offer:

Medical Insurance
Dental Insurance
Vision Insurance
Discounted Resort Stays
Paid Time Off
Life Insurance
Long-Term Disability
Professional Development
Competitive Compensation
Rapid Growth
Corporate Discounts
Exclusive Member Deals

Additional Information:

Job Posted:
January 03, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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