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Capital Vacations Logo Capital Vacations · IT - Administration

Leader of Sales and Marketing Analytics

United States, Myrtle Beach · Job Posted January 03, 2026

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Job Description

The Head of Sales & Marketing Analytics will build and own the analytics roadmap for Capital Vacations’ sales and marketing organization.

Job Responsibility

  • Lead analysis of timeshare sales and marketing performance (tours, VPG, close rates, show rates, package performance, channel ROI, etc.)
  • Build and maintain Power BI dashboards and self-service tools that give field and corporate leaders real-time visibility into performance
  • Partner closely with database and data engineering teams during our migration to Microsoft Fabric, helping shape data models that support reporting and advanced analytics
  • Translate data into clear, compelling insights and recommendations for executives and field leaders
  • Support Finance and Compensation on sales compensation design, incentive modeling, and forecasting
  • Own the analytics strategy and roadmap across core channels (tour generation, OPC/in-market marketing, digital and call center marketing, in-house marketing, etc.)
  • Analyze the full funnel—lead ? tour ? show ? close ? upgrade—and identify drivers of VPG, take rate, net sales, and marketing ROI
  • Develop standardized KPIs, metric definitions, and scorecards for executives, regional leaders, and resort teams
  • Create and maintain advanced Power BI reports and semantic models (DAX measures, drill-downs, row-level security)
  • Design and evaluate test-and-learn programs (A/B tests, pilots, control groups) for new offers, channels, and merchandising strategies
  • Collaborate with database and engineering teams to define business requirements for Microsoft Fabric data models and pipelines
  • Validate data integrity and reconcile data across CRM, marketing platforms, tour systems, and finance
  • Contribute to a future-state architecture that supports near-real-time reporting and advanced analytics (segmentation, propensity models, etc.)
  • Serve as a trusted analytical advisor to field sales and marketing leaders
  • participate in key performance reviews and regional calls
  • Convert analytical findings into simple, actionable narratives operators can execute
  • Build training and documentation to drive adoption of dashboards and self-service reporting
  • Partner with Finance and Compensation to: Evaluate compensation plan effectiveness (SPIFs, bonuses, tiers, contests)
  • Model “what-if” scenarios and incentive changes, including P&L impact
  • Support budgeting, forecasting, and target-setting for tours, sales, and marketing spend
  • Depending on level, lead a small team of analysts
  • set priorities, coach, and develop analytical talent
  • Establish governance for metrics, data definitions, and reporting cadences
  • Champion a data-driven culture across Sales & Marketing and the wider organization

Requirements

  • Proven ability to partner directly with field sales and marketing teams and translate insights for non-technical audiences
  • 2+ years of experience in marketing, sales, or commercial analytics, including at least 2 years supporting consumer-facing sales or marketing
  • Strong expertise with Power BI (data modeling, DAX, Power Query) and SQL
  • experience with Microsoft Fabric or modern cloud data platforms
  • Demonstrated success building dashboards and analytical products that drive measurable business impact

Nice to have

  • Experience in timeshare, vacation ownership, or related hospitality/travel industries (e.g., Travel + Leisure Co., Hilton Grand Vacations, Marriott Vacations Worldwide)
  • Familiarity with CRM systems and marketing platforms common in timeshare (e.g., Salesforce, call center dialers, digital marketing tools)
  • Experience supporting or designing sales compensation and incentive plans

What we offer

  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Discounted Resort Stays
  • Paid Time Off
  • Life Insurance
  • Long-Term Disability
  • Professional Development
  • Competitive Compensation
  • Rapid Growth
  • Corporate Discounts
  • Exclusive Member Deals
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