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University of Rochester Logo University of Rochester · IT - Administration

Lead Web Analyst

United States of America, Albany 96860.00 - 145290.00 USD / Year · Job Posted February 20, 2026
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Job Description

Leads a comprehensive web analytics and digital performance tracking program across the enterprise, including the University, URMC, and affiliates. Leads the tracking and evaluation efforts across multiple sources, including traffic from paid, organic, social, generative AI, and other referral sources. Oversees the integration of digital marketing goals with digital strategy and technical systems and environments to deliver actionable insights and recommendations to support strategic decision-making. Designs scalable, privacy-aware solutions that improve user experience and campaign performance, supports institutional web strategy, and enhances operational efficiency. Advances data governance, manages risk, and drives continuous optimization and innovation across the digital ecosystem.

Job Responsibility

  • Leads a comprehensive web analytics and digital performance tracking program across the enterprise
  • Leads the tracking and evaluation efforts across multiple sources
  • Oversees the integration of digital marketing goals with digital strategy and technical systems
  • Designs scalable, privacy-aware solutions that improve user experience and campaign performance
  • Advances data governance, manages risk, and drives continuous optimization
  • Develops, implements, and manages analytics and performance tracking for web and digital elements
  • Designs processes and workflows that support reliable, scalable data flow and insights
  • Implements real-time and static data across multiple channels to map user flows
  • Ensures that dashboards accurately reflect real‑time performance
  • Utilizes a suite of tools and solutions to efficiently analyze trends and results
  • Audits analytics and tracking implementation to identify gaps and executes improvements
  • Partners with digital, marketing, and content strategists to define key performance indicators (KPIs)
  • Aligns web analytics and tracking with an enterprise-wide digital and marketing strategy
  • Designs, builds, and maintains user‑friendly, interactive dashboards
  • Leverages data to deliver insights on audience behavior, user experience (UX), and web and digital campaign performance
  • Identifies data trends and analyzes results to provide actionable insights
  • Develops visualizations, summarizes findings, and presents them to key stakeholders and leadership
  • Partners with leadership to drive alignment, consistency, and efficiency of dashboards and reporting
  • Collaborates with data engineers, solution architects, web developers, and privacy and security experts
  • Evaluates, develops, and pilots new analytics and AI‑driven tools
  • Leads efforts to define, document, and implement consistent analytics and tracking across digital platforms
  • Establishes enterprise-wide conventions for tracking, tagging, and metadata
  • Collaborates with marketing and communications teams and other cross-functional units
  • Supports change management and professional development for analytics processes
  • Partners with digital, operations, and IT teams to assess the effectiveness of tools and platforms
  • Evaluates and recommends new solutions, integrations, automations, and other future-proof enhancements
  • Provides mentorship and technical/professional guidance to lower-level web staff
  • Oversees the work of consultants and contractors
  • May supervise a small staff

Requirements

  • Bachelor's degree in Analytics, Digital Marketing, Computer Science, Information Systems, or related field
  • 7 years of experience in web analytics, data integration, or digital marketing operations, or related field required
  • Expert knowledge in dashboard and visualization tools, scripting languages, and cloud data platforms required
  • Analytical and strategic skills, with the ability to translate complex data into trends, insights, and actionable and strategic recommendations required
  • Ability to work collaboratively and communicate information across technical and non-technical teams required

Nice to have

  • Experience in higher‑education marketing or analytics preferred
  • Google Analytics, Adobe Analytics, or related analytics/data‑integration certification upon hire preferred
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