CrawlJobs Logo

Lead Technical SEM Manager

scribd.com Logo

Scribd

Location Icon

Location:
United States; Canada; Mexico , San Francisco

Category Icon

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

106500.00 - 201500.00 USD / Year

Job Description:

This role is on the Performance Marketing team and focuses on Scribd.com, our brand offering access to 200M+ documents on virtually any topic. Sitting at the intersection of product, data, and paid media, you’ll own the technical foundation that allows us to build scalable, automated performance marketing systems for our ad platforms. This role will focus on SEM initially but can expand to other channels as the program matures.

Job Responsibility:

  • Own paid media content feed infrastructure, designing, experimenting, and maintaining pipelines that translate Scribd.com’s content catalog into ad platform inputs
  • Ensure accuracy, safety, and quality of eligible content across DSA, PMax and other feed-based campaigns
  • Organize content for ad platform ingestion, including grouping documents and categories to improve efficiency, budget management, and bidding strategies
  • Define and maintain automation guardrails, including inclusion and exclusion logic of our 300M+ documents, balancing scale and risk
  • Run SEM campaigns hands on initially to validate feed logic, evaluate infrastructure, and long term partner with the SEM channel manager on strategy and roadmap
  • Be the primary liaison between product/content teams and channel managers, translating product priorities into performance/campaign implications and relaying performance back to cross functional teams
  • Build systems for monitoring feed health and coverage as content library grows and evolves
  • Design and lead experimentation at the feed/system level

Requirements:

  • 7+ years (with 3+ years in-house) of experience in performance marketing, growth, or marketing ops/engineering with strong track record of owning and scaling paid acquisition programs
  • Demonstrated success managing complex, feed-based SEM campaigns at scale, including campaign architecture, expansion, and query to content or landing page coverage strategy
  • Fluency in feed-based or catalog driven ads systems with the ability to grow program through content coverage, feed inputs, and automation best practices
  • Proven ability building out structures that replace manual campaign management and scales across large content sets
  • Experience enabling and managing automated campaign types (such as DSA, Performance Max, AIMax, dynamic social ads) with performance-first approach
  • Strong cross functional collaboration skills, with track record of partnering with product and engineering teams to translate marketing needs into technical requirements
  • Comfort working closely with data engineers, contributing to ETL pipeline development and diagnosing data quality issues as they relate to campaign performance
  • Experience designing and executing experiments at the feed and system level, including feed changes, expansion or restriction logic, and content grouping and prioritization strategies
  • Strong communication skills, with ability to communicate priorities, learnings, tradeoffs to both technical and non-technical stakeholders

Nice to have:

  • Experience with marketing subscription products or digital content services
  • Familiarity with mobile app marketing and app store optimization
  • Exposure to paid social catalog or dynamic ad formats (ex: Meta ad feeds, TikTok catalog ads)
What we offer:
  • Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
  • 12 weeks paid parental leave
  • Short-term/long-term disability plans
  • 401k/RSP matching
  • Onboarding stipend for home office peripherals + accessories
  • Learning & Development allowance
  • Learning & Development programs
  • Quarterly stipend for Wellness, WiFi, etc.
  • Mental Health support & resources
  • Free subscription to the Scribd Inc. suite of products
  • Referral Bonuses
  • Book Benefit
  • Sabbaticals
  • Company-wide events
  • Team engagement budgets
  • Vacation & Personal Days
  • Paid Holidays (+ winter break)
  • Flexible Sick Time
  • Volunteer Day
  • Company-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace
  • Access to AI Tools: We provide free access to best-in-class AI tools, empowering you to boost productivity, streamline workflows, and accelerate bold innovation

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:
PREMIUM
More languages and countries
+ Unlock 31694 hidden job offers
Languages
English Čeština Deutsch Ελληνικά Español Français +15
Countries
United States United Kingdom India Canada Australia +
See plans
Plans from $2.99 / month

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Lead Technical SEM Manager

SEM Manager

Take on an exciting and challenging experience as a highly valued team member of...
Location
Location
Salary
Salary:
80000.00 - 85000.00 USD / Year
hawksem.com Logo
HawkSEM
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of PPC strategy and campaign management experience primarily within Google Ads (Search, Display, Shopping, Performance Max, Video) – Google Ads certification preferred
  • Demonstrated ability to manage large ad spends ($100K+/month portfolios) across multiple different client accounts running national campaigns
  • Experience with client-facing responsibilities including daily email communication, weekly meetings, monthly reports, etc.
  • Proven skills using tools like Google Ads Editor, Google Analytics 4, SEMrush, MS Clarity, Supermetrics, Google Looker Studio, Advanced Excel with Pivot Tables, WordPress, etc.
  • Self-motivation and a strong sense of accountability when there is no supervision
  • Exceptional attention to detail with strong written and oral communication skills especially for client-facing responsibilities
  • Self-motivation and a strong sense of accountability when there is no supervision (very important for a fully-remote team)
  • Prior agency experience and the capacity to handle multiple ongoing projects and deadlines in a fast-paced, cross-collaborative team environment
Job Responsibility
Job Responsibility
  • Perform in a dual role as both the SEM strategist and account manager/point of contact for assigned accounts focusing on client gross profit growth
  • Manage and maintain daily/monthly PPC budgets for multiple clients to ensure each campaign meets the desired performance metrics
  • Fully understand client business objectives (e.g. increase profits, generate leads/sign-ups, increase sales for key products, etc.) and translate this into PPC strategy and action plans
  • Report on key performance indicators and present results effectively to clients and senior management
  • Utilize internal communication and project management platforms like Slack and Asana to streamline collaboration and track project progress across teams
  • Frequently research and learn the latest tools and techniques in paid online marketing and form a view on the relevance of these to business objectives
  • Undertake smart buying decisions to ensure maximum effectiveness for a given online budget
  • Work closely with account Lead Strategists to develop, refine, and execute account strategies, ensuring alignment with client objectives and long-term goals
  • Collaborate cross functionally with other channel managers (SEO and Paid Social) to maximize client success
  • Work with Analytics and Web Development teams to ensure proper integration of campaign tracking codes across websites and landing pages, data accuracy, and any other technical issues that may impact campaign performance
What we offer
What we offer
  • 100% remote work environment
  • Unlimited PTO policy
  • 11 paid company holidays
  • Flexible medical insurance benefits through an ICHRA plan
  • Free telehealth services
  • 401(K) with 3% company match
  • 12 weeks of paid parental leave
  • Bonus opportunities and annual salary reviews
  • Equipment, internet, and wellness stipends
  • Strong work/life balance support and flexible schedules
  • Fulltime
Read More
Arrow Right

Full Stack Digital Marketing Manager

At Promon, we protect the apps people rely on every day. Our award-winning appli...
Location
Location
Norway , Oslo
Salary
Salary:
Not provided
promon.io Logo
Promon
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Solid full-stack digital marketing experience, ideally in B2B SaaS or technology-driven environments
  • Proven success owning and optimizing the full digital marketing stack
  • Strong understanding of website management and CMS platforms (HubSpot preferred)
  • Hands-on experience in technical SEO, web analytics, and performance optimization
  • Skilled in managing SEM and paid media campaigns with reliable tracking and attribution
  • Proficiency with GA4, GTM, Looker Studio, HubSpot, or SQL-based reporting
  • Analytical and ROI-driven mindset, with a track record of impacting pipeline growth and marketing performance
  • Comfortable balancing technical execution with creative problem-solving and strategic thinking
Job Responsibility
Job Responsibility
  • Manage Promon’s website in HubSpot CMS, overseeing updates, publishing, and site structure
  • Maintain a consistent, high-quality user experience and ensure all pages follow SEO and brand best practices
  • Optimize site performance through data-driven UX/UI improvements, A/B testing, and conversion rate optimization (CRO) initiatives
  • Lead all aspects of technical SEO — including structured data, Core Web Vitals, and crawl/index optimization — to maximize visibility
  • Manage web analytics and reporting across GA4, GTM, and Looker Studio, translating insights into actionable recommendations
  • Ensure accurate end-to-end tracking across all campaigns, including UTM management, pixel/tag implementation, and conversion goal setup
  • Execute and optimize paid media and SEM campaigns with the Demand Generation team, ensuring accurate attribution, performance, and ROI
  • Use analytics to measure and improve campaign efficiency and channel effectiveness
  • Partner with Product Marketing, Demand Generation, and Content to align digital activities with go-to-market objectives
  • Evaluate and integrate new digital marketing tools and technologies to enhance performance and automation
  • Fulltime
Read More
Arrow Right

Digital Manager

We are currently looking for a Digital Manager to join our Nestlé Health Science...
Location
Location
Turkey , İstanbul
Salary
Salary:
Not provided
nestlehealthscience.com Logo
Nestle Health Science
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s or Master degree
  • Minimum of 5 years of experience in Digital and Social Marketing Expertise
  • Expertise in Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Media Buying
  • Experience with mobile applications and social media/influencer management
  • Experience with e-commerce channels and their marketing models
  • Proficient in website management and content creation
  • Proven track record of successful digital marketing projects
  • Ability to translate business needs into effective digital strategies
  • Strong analytical skills to respond to real-time trends and data
  • Strategic vision for digital brand development with a demonstrated history of success
Job Responsibility
Job Responsibility
  • Develop, lead, and execute the Nestlé Health Science Turkiye digital excellence roadmap, ensuring alignment with global digital strategies tailored to local market needs
  • Establish and implement global & local digital initiatives to enhance local market execution of digital excellence
  • Closely work with local & global marketing, medical affairs, regulatory teams to maximize business value by leveraging digital tools to foster cross-functional collaboration
  • Manage and oversee the digital budget (in Product Fixed Marketing Expense) to ensure the realization of aligned strategies
  • Understand the role of nutrition and nutritional therapies to create targeted strategies for Medical Nutrition, Consumer Care and Vitaflo businesses
  • Assess global tools and develop local solutions (such as apps and AI-generated tools, etc.) to provide differentiated digital solutions to marketing and medical teams, enhancing customer and consumer engagement
  • Manage all social media platforms and execute influencer marketing activities according to the scheduled annual plan
  • Lead the yearly planning and content creation for all platforms
  • Facilitate direct consumer interactions through real-time engagement (Customer Relationship Management, social media platforms, etc)
  • Propose and execute influencer projects
What we offer
What we offer
  • Flexible work schedule
  • Hybrid working
  • Multinational experience at one of the world’s leading food and beverage company
  • International and domestic career opportunities
  • Development opportunities and trainings
  • Exclusive employee discounts
  • Employee Assistance Program, 24/7 expert support
  • Sport benefit program (benefit from more than 350 sport centers)
  • A paid birthday leave
  • 4 weeks paternity leave
  • Fulltime
Read More
Arrow Right

Performance Marketing Manager

Imagine what even the world’s finest organizations could achieve if all their em...
Location
Location
Canada , Toronto
Salary
Salary:
Not provided
https://www.lhh.com/ Logo
LHH
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5-7 years relevant experience
  • Bachelor's degree in marketing, Business, technical fields, or equivalent experience
  • Proven experience in managing performance marketing campaigns (SEO, SEM, Linkedin, and funnel campaigns) in a scale environment
  • Strong understanding of customer relationship management (CRM) systems, ideally Salesforce
  • Data-driven mindset with proficiency in analyzing marketing performance and adapting strategies accordingly
  • Deep understanding of SEO technologies and trends, including AI's influence on search behavior and emerging voice-search capabilities
  • Strong project management and organizational skills with the ability to manage multiple tasks under tight deadlines
  • Collaborative approach with a willingness to work as part of a team
  • Experience with essential SEO tools like Google Analytics, SEMrush, Ahrefs, and screamingfrog
Job Responsibility
Job Responsibility
  • Lead comprehensive performance marketing strategy, ensuring the successful deployment of paid, and organic search campaigns
  • Develop and manage prospecting, existing account expansion and remarketing strategy for digital channels that drive results
  • Utilize your SEO expertise to drive organic growth to drive business impact in the ever-changing search landscape
  • Oversee and optimize budgets and campaign performance across platforms, achieving strong return on investment (ROI) and customer acquisition cost (CAC) goals
  • Identify new digital opportunities to exceed performance targets
  • Lead cross-functional collaboration, including design and content, to align marketing strategies with overall business objectives
  • Track performance metrics, report results, and adjust strategies for traffic across key accounts and conversion KPIs
  • Manage our paid and SEO agency to ensure optimal budget spending
  • Consistently present performance insights and recommendations
What we offer
What we offer
  • Your own world class coach
  • Regular team social events
  • Flexible working hours
  • Contribution to a wellbeing app (think meditation, fitness, sleep!)
  • A weekly wellbeing hour and much more
  • Competitive benefit package
  • Global leading organization
  • Fulltime
Read More
Arrow Right

Business Analyst III-Private Banking

Serve as a liaison between the business community and the IT organization in ord...
Location
Location
United States , Los Angeles
Salary
Salary:
60.00 - 69.00 USD / Hour
inspyrsolutions.com Logo
INSPYR Solutions
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Knowledge of: Functional, operational and technical requirements of assigned project(s)
  • Concepts of risk management, issue tracking, change management and requirements gathering
  • Concepts, practices and procedures analyzing business processes
  • Investment concepts, practices and procedures used in the securities industry
  • The use of technology in business
  • The relationship between IT and business
  • Core business competencies such as finance, management, accounting, operations, and marketing
  • More detailed awareness of the business context of a technical solution, including specific business goals associated with the project, how the project will meet the goals, and their own part in advancing the goals
  • General financial industry knowledge and knowledge of supported business area. Skill in: Business Analysis tools: Microsoft Office suite (Word, Excel, PowerPoint, and Outlook), Software Engineering Methodology (SEM) process, Change Management, Project Management tools (MS Project), basic database query language usage, time tracking tools, Use Case / UML, advanced quality assurance (QA) tool usage for test case development, execution, and defect tracking/issue tracking software
  • Creating and interpreting process maps and flowcharts
Job Responsibility
Job Responsibility
  • Adheres to established standards and maintains currency in business analysis practices, procedures and techniques
  • Consults with users to identify, analyze, refine and document business requirements
  • Coordinates project scheduling with appropriate entities
  • Develops and maintains project schedules and produces project reports and documentation
  • Develops conceptual design documents, including project definition, alternative solutions, scope of work, functional specifications, and logical skeletons for new systems
  • Follows up with internal clients about completed tasks to ensure client satisfaction
  • Identifies requirements for testing, develops test plans and scripts and coordinates test transmissions, as required. Tests software
  • May determine appropriate actions in emergency situations to ensure data is secure and available for use as soon as possible
  • May prepare project proposals and project plans
  • Provides training and may lead the work of others, as required
Read More
Arrow Right

Marketing Lead, Growth Marketing

We are seeking an experienced, technically sharp marketing lead for Shopify's 3P...
Location
Location
Salary
Salary:
Not provided
shopify.com Logo
Shopify
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • A successful track record managing SEM and product-feed-based advertising campaigns at scale (Shopping, Performance Max, or equivalent), with demonstrated ability to hit efficiency targets
  • Direct experience with product feed management and merchant center operations: feed diagnostics, disapproval resolution, eligibility optimization, and catalog scaling
  • Experience with SQL
  • Working knowledge of conversion tracking infrastructure: server-to-server signals, click ID mechanics, attribution windows, and how signal quality affects platform bidding
  • Experience partnering with engineering and data science teams on technical marketing problems (feed pipelines, attribution, measurement frameworks)
  • Ability to design structured experiments with clear hypotheses, kill criteria, and measurement plans
  • Strong stakeholder communication skills: you can translate technical performance data into clear narratives for marketing leadership and finance
  • Ability to thrive in a fast-paced environment and can navigate through ambiguity and work with minimal guidance
Job Responsibility
Job Responsibility
  • Own day-to-day operations of our Google product advertising program (Performance Max, Shopping, Search Ads & more), managing campaigns against revenue ratio and efficiency targets globally
  • Design and execute high-velocity testing pipelines across bidding strategies, campaign structures, audiences, creative, and landing pages
  • Over time, extend ownership to additional emerging channels as the portfolio evolves, managing a tiered channel strategy with structured experiments and clear kill criteria
  • Own the health and growth of the product catalog that powers all advertising: eligibility rules, feed quality, Google Merchant Center policies, and disapproval resolution
  • Monitor catalog coverage and identify scaling levers, including eligibility filter tuning, MCA suspension reduction, and feed enrichment opportunities
  • Partner with product and engineering teams on catalog pipeline improvements and product vetting automation
  • Partner with engineering to maintain and improve conversion signal pipelines, ensuring signal quality, match rates, and attribution accuracy
  • Work with data science on incrementality measurement, attribution model calibration, and valuation frameworks that inform spend allocation decisions
  • Monitor signal health (click ID coverage, event volumes, platform-reported vs. internal attribution gaps) and escalate anomalies
  • Work with creative strategy to develop effective product advertising programs across the funnel
  • Fulltime
Read More
Arrow Right

Head of Digital Operations

The Head of Digital Operations (HODO) is a senior leadership position responsibl...
Location
Location
India , Bengaluru
Salary
Salary:
Not provided
ralecon.com Logo
Ralecon
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • At least 15+ years of proven experience in a senior operations role, preferably within the digital marketing industry
  • Strong leadership and management skills, with the ability to inspire and motivate teams
  • Excellent problem-solving abilities and a strategic mindset
  • Effective communication and interpersonal skills, with the ability to collaborate with diverse teams
  • Strong project management skills, with the ability to handle multiple projects and meet deadlines
  • Knowledge of digital marketing services (SEO, SEM, Web Development, Social Media Management, ORM) is a plus
  • Bachelor’s degree in business administration, management, or a related field (MBA preferred)
  • Strong analytical skills and the ability to make data-driven decisions
  • Ability to thrive in a fast-paced, dynamic environment
Job Responsibility
Job Responsibility
  • Oversee daily operations and ensure efficient execution of all operational activities
  • Collaborate with the Founder and CEO and the President – Strategy and Growth to develop and implement operational strategies that align with the company’s goals
  • Manage resource allocation to optimise team performance and project delivery
  • Identify areas for process improvement and implement changes to enhance operational efficiency
  • Monitor project progress, ensure timely delivery, and maintain high-quality standards
  • Handle client escalations, address concerns, and ensure high levels of client satisfaction
  • Lead and mentor department heads to foster a culture of continuous improvement and innovation
  • Ensure compliance with industry standards, regulations, and best practices
  • Develop and monitor key performance indicators (KPIs) to track operational performance and drive improvements
  • Provide regular updates and reports to the Founder and CEO on operational performance and progress
What we offer
What we offer
  • A competitive compensation package along with ample opportunities for career growth
  • Our work environment is supportive, encouraging innovation, and you’ll be part of a dynamic team that values your skills and contributions
  • Fulltime
Read More
Arrow Right

Hardware Product Engineer

This role is for a highly technical Directly Responsible Individual (DRI) who le...
Location
Location
United States , Sunnyvale
Salary
Salary:
173000.00 - 245000.00 USD / Year
meta.com Logo
Meta
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor's degree in Electrical Engineering, Materials Science, Physics, or equivalent experience
  • 8+ years of experience in semiconductor test engineering, product engineering, reliability/qualification (REL / QUAL), process engineering, or advanced integration and packaging
  • Experience with analog and digital circuit test development and optical/electrical measurement techniques
  • Experience with reliability and qualification standards relevant to displays and semiconductor components (JEITA, JEDEC, etc.)
  • Experience leading cross-functional test engineering, device integration, or REL/QUAL projects
  • Experienced in programming languages and algorithms such as Python
Job Responsibility
Job Responsibility
  • Lead the transition of products from design to high-volume manufacturing (HVM). Collaborate with design teams to ensure Design for Test (DFT) and Design for Manufacturing (DFM) requirements are met
  • Monitor and analyze wafer sort and final test data. Use statistical methods (Gage R&R, SPC) to identify root causes of yield loss and implement corrective actions
  • Collaborate with system design, packaging, and process teams to resolve integration, reliability, and performance challenges in early-stage prototypes and production systems
  • Create and perform DoEs to uncover device issues' root cause, propose remedy, get alignment from cross functional partners, and execute to their implementation
  • Collaborate with Test Engineering to optimize test programs and test methods to reduce test time without compromising quality or coverage
  • Drive the validation of key performance indicators of integrated display solutions under nominal and corner-case operating conditions
  • Perform analysis electrical characterization across process corners, voltage, and temperature (PVT) to define datasheet specifications
  • Define and execute reliability and qualification test plans for new display technologies in accordance with relevant industry standards and technology requirements
  • Drive root cause investigation of internal and customer returns. Interface with the failure analysis lab to interpret SEM, EDX, or EMMI results
  • Manage technical relationships with OSAT (Out-Sourced Assembly and Test), CM (Contract Manufacturing), and foundries to ensure manufacturing consistency
What we offer
What we offer
  • bonus
  • equity
  • benefits
Read More
Arrow Right