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Lead Technical SEM Manager

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Scribd

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Location:
United States; Canada; Mexico , San Francisco ▼

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Category:
IT - Software Development

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Contract Type:
Not provided

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Salary:

106500.00 - 201500.00 USD / Year
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Job Description:

This role is on the Performance Marketing team and focuses on Scribd.com, our brand offering access to 200M+ documents on virtually any topic. Sitting at the intersection of product, data, and paid media, you’ll own the technical foundation that allows us to build scalable, automated performance marketing systems for our ad platforms. This role will focus on SEM initially but can expand to other channels as the program matures.

Job Responsibility:

  • Own paid media content feed infrastructure, designing, experimenting, and maintaining pipelines that translate Scribd.com’s content catalog into ad platform inputs
  • Ensure accuracy, safety, and quality of eligible content across DSA, PMax and other feed-based campaigns
  • Organize content for ad platform ingestion, including grouping documents and categories to improve efficiency, budget management, and bidding strategies
  • Define and maintain automation guardrails, including inclusion and exclusion logic of our 300M+ documents, balancing scale and risk
  • Run SEM campaigns hands on initially to validate feed logic, evaluate infrastructure, and long term partner with the SEM channel manager on strategy and roadmap
  • Be the primary liaison between product/content teams and channel managers, translating product priorities into performance/campaign implications and relaying performance back to cross functional teams
  • Build systems for monitoring feed health and coverage as content library grows and evolves
  • Design and lead experimentation at the feed/system level

Requirements:

  • 7+ years (with 3+ years in-house) of experience in performance marketing, growth, or marketing ops/engineering with strong track record of owning and scaling paid acquisition programs
  • Demonstrated success managing complex, feed-based SEM campaigns at scale, including campaign architecture, expansion, and query to content or landing page coverage strategy
  • Fluency in feed-based or catalog driven ads systems with the ability to grow program through content coverage, feed inputs, and automation best practices
  • Proven ability building out structures that replace manual campaign management and scales across large content sets
  • Experience enabling and managing automated campaign types (such as DSA, Performance Max, AIMax, dynamic social ads) with performance-first approach
  • Strong cross functional collaboration skills, with track record of partnering with product and engineering teams to translate marketing needs into technical requirements
  • Comfort working closely with data engineers, contributing to ETL pipeline development and diagnosing data quality issues as they relate to campaign performance
  • Experience designing and executing experiments at the feed and system level, including feed changes, expansion or restriction logic, and content grouping and prioritization strategies
  • Strong communication skills, with ability to communicate priorities, learnings, tradeoffs to both technical and non-technical stakeholders

Nice to have:

  • Experience with marketing subscription products or digital content services
  • Familiarity with mobile app marketing and app store optimization
  • Exposure to paid social catalog or dynamic ad formats (ex: Meta ad feeds, TikTok catalog ads)
What we offer:
  • Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees
  • 12 weeks paid parental leave
  • Short-term/long-term disability plans
  • 401k/RSP matching
  • Onboarding stipend for home office peripherals + accessories
  • Learning & Development allowance
  • Learning & Development programs
  • Quarterly stipend for Wellness, WiFi, etc.
  • Mental Health support & resources
  • Free subscription to the Scribd Inc. suite of products
  • Referral Bonuses
  • Book Benefit
  • Sabbaticals
  • Company-wide events
  • Team engagement budgets
  • Vacation & Personal Days
  • Paid Holidays (+ winter break)
  • Flexible Sick Time
  • Volunteer Day
  • Company-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace
  • Access to AI Tools: We provide free access to best-in-class AI tools, empowering you to boost productivity, streamline workflows, and accelerate bold innovation

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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