Lead Strategy - Market & Product Strategy Job at BrowserStack (Mumbai)

Product Marketing Senior Lead

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP e...

Location

United States , Boston

Salary:

150000.00 - 190000.00 USD / Year

Whoop

Expiration Date

Until further notice

Requirements

7+ years of product marketing experience, ideally in consumer health technology, digital health, wellness, or healthcare services
Proven success launching and marketing clinically oriented or science-based products to consumer audiences
Strong command of go-to-market planning, positioning development, and performance measurement across marketing channels
Experience working with scientific or clinical teams to ensure content accuracy and regulatory alignment
Excellent communication and storytelling skills with ability to make the complex feel accessible and meaningful
Strong cross-functional collaboration skills with a track record of influencing without authority
Ability to thrive in fast-paced, ambiguous environments while maintaining strategic clarity and executional rigor
BS/BA required
life sciences, health sciences, marketing or related field preferred. MBA or advanced degree a plus
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions

Job Responsibility

Lead go-to-market strategy and execution for WHOOP Advanced Labs and future healthcare product expansions
Develop positioning and messaging frameworks that balance scientific accuracy with consumer accessibility
Create and execute integrated marketing plans, aligning across channels and optimizing for performance
Partner with Clinical, Product, and Medical Affairs teams to ensure marketing efforts reflect regulatory standards and scientific integrity
Translate member insights and clinical data into actionable marketing strategies that drive awareness, adoption, and engagement
Collaborate with Brand, Creative, and Lifecycle Marketing teams to build member education and communication strategies for healthcare offerings
Serve as the primary product marketing partner for healthcare product leadership, influencing roadmap prioritization and market strategy

What we offer

equity
benefits

Fulltime

Product Marketing Senior Team Lead, ITSM

Atlassian's IT Solutions Product Marketing team is looking for a product markete...

Location

United States

Salary:

125000.00 - 200900.00 USD / Year

Atlassian

Expiration Date

Until further notice

Requirements

6+ years of product marketing experience, at least 2 years as a manager
Experience developing product narratives and GTM strategies for B2B enterprise software
Experience with event marketing strategy and execution, across different demand-generation event types, such as user conferences, tradeshows, and regional events
Cross-functional collaboration skills, with experience influencing and partnering across diverse teams
Experience balancing strategic vision with tactical execution and presenting to stakeholders of all levels

Job Responsibility

Collaborate with the product team to explain the narrative for important announcements, maintaining consistency across all channels and ensuring the messaging resonates with our target audience
Bring the strategy, in partnership with our events team, for our proprietary and third-party events globally and regionally to further Atlassian's position as a leader in ITSM and accelerate pipeline growth
Lead high-priority programs, including strategic moments, pricing and packaging, acquisition announcements, and market difference strategies for Jira Service Management
Lead a small team of product marketers by providing mentorship, setting goals, and promoting career growth

What we offer

health coverage
paid volunteer days
wellness resources
bonuses
commissions
equity

Fulltime

Principal Product Marketing Manager

The GoFundMe team is searching for our next Principal Consumer Product Marketing...

Location

United States , San Francisco

Salary:

183000.00 - 275000.00 USD / Year

GoFundMe

Expiration Date

Until further notice

Requirements

6-9+ years of experience in Product Marketing, with recent proven impact on consumer-facing product launches and strategic initiatives
A strong track record of independently owning high-impact product launches, including testing frameworks and full-funnel marketing campaigns
Exceptional ability to synthesize ambiguity into actionable strategy, bringing clarity through a scrappy, resourceful, and bias-for-action approach
Mastery of product storytelling, messaging frameworks, and positioning across varied user segments and lifecycle stages
A consumer-obsessed mindset, consistently advocating for user-first thinking and grounding decisions in user behavior and research
Excellent project management, communication, and stakeholder engagement skills
Familiarity with tools such as Figma, ClickUp, Amplitude, and Slack to drive GTM planning and collaboration

Job Responsibility

Lead the development and execution of comprehensive go-to-market strategies from planning and stakeholder alignment through asset creation, activation, optimization, scaling, reporting, and iteration, translating business objectives and user needs into full-funnel marketing and channel strategies that drive adoption, engagement, and growth
Define and operationalize audience segments, tailoring messaging and tactics to motivations, and optimizing continuously with behavioral and performance data, journey mapping, and competitive insights
Establish, track, and communicate performance metrics that clearly demonstrate product marketing’s impact, while building and maintaining scalable messaging frameworks, positioning guides, and audience strategies for cross-team use
Synthesize complex product and research insights into differentiated narratives that resonate with users, stand out in the market, and adapt to changing trends
Leverage quantitative and qualitative insights, using research as a foundational input, while partnering with Product, Data, Marketing, and Design to validate hypotheses, guide the roadmap, and optimize performance
Serve as the connective tissue across teams, aligning Marketing, Comms, Social, and Growth on priorities, deliverables, and goals, while proactively mitigating risks, surfacing product pivots, and leading with rigor, clarity, and a bias toward action
Drive ongoing performance through retrospectives, testing, iteration, and scaling, driving innovative strategies and maintaining a consumer-first approach

What we offer

Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year
Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere
Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together
Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits
Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being
Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow
Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups
Community Engagement: Make a difference through our volunteering program
equity

Fulltime

Lead Product Marketing Manager, Process & Data Intelligence

Senior individual contributor responsible for driving the commercial strategy fo...

Location

United States , McLean

Salary:

Not provided

Appian Corporation

Expiration Date

Until further notice

Requirements

7-10+ years of related experience in B2B product marketing, solution marketing, or strategy
Expertise in Data Analytics, Process Mining, BI, or Data Integration markets
Bachelor’s degree in Marketing, Business, or a related field
Proven track record of developing strategy at a portfolio level
Exceptional storytelling ability with experience crafting C-suite-ready narratives
Ability to translate complex data & intelligence concepts into clear business value
A self-starter attitude with an obsession for scalability
Commitment to working in-person 5 days a week at our McLean, VA headquarters

Job Responsibility

Design, own, and execute the end-to-end Go-To-Market strategy for the Process & Data Intelligence portfolio
Architect and maintain comprehensive messaging frameworks and positioning hierarchies
Lead the creation of strategic sales playbooks and battle cards
Act as the primary feedback loop between the market and the Product Management team
Lead cross-functional launch teams
Serve as a mentor to Product Marketing Managers

What we offer

Training and Development during onboarding
Continuous learning with dedicated mentorship and First-Friend program
Growth opportunities including leadership program, Appian University, skills based training, and tuition reimbursement
Community immersion with 8 employee-led affinity groups

Fulltime

Lead Product Marketing Manager, Process Automation

Senior individual contributor responsible for driving the commercial strategy fo...

Location

United States , McLean

Salary:

Not provided

Appian Corporation

Expiration Date

Until further notice

Requirements

7-10+ years of related experience in B2B product marketing, solution marketing, or strategy
Deep exposure to BPM, RPA, or Process Orchestration markets
Bachelor’s degree in Marketing, Business, or a related field
Proven track record of developing strategy at a portfolio level
Exceptional storytelling ability with experience crafting C-suite-ready narratives
Ability to translate complex automation concepts into clear business value
A self-starter attitude with an obsession for scalability
Commitment to working in-person 5 days a week at our McLean, VA headquarters

Job Responsibility

Design, own, and execute the end-to-end Go-To-Market strategy for the Process Automation portfolio
Architect and maintain comprehensive messaging frameworks and positioning hierarchies
Lead the creation of strategic sales playbooks and battle cards
Act as the primary feedback loop between the market and the Product Management team
Lead cross-functional launch teams
Serve as a mentor to Product Marketing Managers

What we offer

Training and Development during onboarding
Continuous learning with dedicated mentorship and First-Friend program
Growth opportunities including leadership program, Appian University, skills based training, and tuition reimbursement
Community with 8 employee-led affinity groups

Fulltime

Senior Manager, Product Lead (Pilot Product)

Airbnb’s vision is to create exceptional travel experiences for travelers seekin...

Location

China , Beijing

Salary:

Not provided

Airbnb

Expiration Date

Until further notice

Requirements

12+ years of experience in product management, with a successful track record of delivering scalable products and team management
Excellent strategic thinking abilities, with demonstrated experience in product strategy, roadmap planning, and stakeholder management
Thrive in a startup culture: dealing with ambiguity, fast pace, changing needs, and limited resources
Ability to manage and grow a PM team
Ability to lead by influence across a diverse team of business experts, designers, engineers, data scientists, finance, legal, etc.
Ability to build inspiring narratives, prioritize features, evaluate short-term vs. long-term trade-offs, etc.
Ability to clearly articulate the story for what problem you’re solving for and the vision you’re going after, combined with the capacity to dive into minute details when necessary
Fluent English and Mandarin in oral and written communication

Job Responsibility

Define and drive Pilot product’s strategy and roadmap aligning with company-wide goals and advancing global markets’ growth
Partner closely with cross-functional teams like Global Markets, Product Marketing, Design, Engineering, Data Scientists, Finance, etc to ensure seamless product delivery and success
Manage and mentor a team of Product Managers, fostering a culture of ownership, creativity, and continuous learning
Champion local user needs and market trends through customer insights, competitive analysis, and collaboration with cross-functional teams
Develop compelling and clear product narratives and requirement document
Articulate product strategy, proposals, and status to senior leaders and key stakeholders
Build alignment across product teams and cross-functional partners (Design, Engineering, Global Markets, Marketing, Finance, Legal, etc)
Define success metrics and track product performance to inform future iterations and investments

Product Marketing Content Manager

We are seeking an experienced and strategic Product Marketing Content Manager to...

Location

United Kingdom

Salary:

Not provided

LHH

Expiration Date

Until further notice

Requirements

7+ years in product marketing, content strategy, or B2B marketing roles (enterprise services and solutions industry preferred)
Proven track record developing cross-functional messaging and strategic narratives across complex product portfolios
Experience aligning multiple business units or solutions to a single buyer-centric content strategy
Exceptional storytelling, writing, and content creation skills, with a sharp focus on clarity, relevance, and impact
Strategic thinker with a deep understanding of buyer psychology, sales cycles, and marketing funnel dynamics
Strong collaborator with the ability to influence and align stakeholders across marketing, product, and sales
Ability to translate abstract business value into clear, actionable content that drives engagement and conversion
Comfortable navigating ambiguity and leading content strategy across matrixed or siloed organisations
Must have the right to work in the UK

Job Responsibility

Define and implement a cross-business content strategy that aligns multiple solution offerings to a unified buyer journey
Collaborate with product marketers, solution owners, marketers, sales enablement and sales leaders to craft strategic narratives that unify product and innovation value into a single customer story
Identify critical buyer inflection points across the customer lifecycle and create content frameworks that address those moments in time, with tailored messaging
Partner with marketing, sales enablement, customer success and product and innovation teams to ensure a “one business” approach to product positioning and GTM messaging
Drive consistency and coherence in how we speak to our buyers across product lines, ensuring the value proposition reflects a unified business strategy
Create action-oriented sales content (talk tracks, playbooks, customer-facing collateral, solution briefs) that links high-level thought leadership with critical business inflection points and product and innovation capabilities
Develop tools that enable sales teams to move from insight to action, equipping them to have value-based conversations with complex buyers
Establish content measurement and feedback loops to continuously improve based on performance data and seller input

What we offer

Flexible working model
Private medical insurance (PMI)
Group personal pension plan
Career support for family and friends
25 working days paid holiday with the opportunity to buy extra days off each year

Fulltime

Director of Product Marketing

My client is looking for a Director of Product Marketing to join their growing t...

Location

United Kingdom , London

Salary:

90000.00 GBP / Year

Blu Digital

Expiration Date

Until further notice

Requirements

Strong leadership and team management abilities, fostering a collaborative and results-driven work environment
Proven experience in product marketing strategy development and execution
Exceptional relationship management skills, especially in cultivating and nurturing partnerships
Understanding of sales enablement principles and experience in creating effective sales tools and materials

Job Responsibility

Lead a dedicated team responsible for both developing and executing comprehensive product marketing strategies as well as key market account management
Manage key partnerships
Drive customer strategies
Localise marketing efforts to target specific regional markets
Develop and implement product marketing strategies for a variety of products
Regularly lead and mentor the Product Marketing and Market Account Management functions
Optimise engagement and satisfaction

What we offer

20% bonus

Fulltime

Lead Strategy - Market & Product Strategy

BrowserStack

Location:
India , Mumbai

Category:
IT - Software Development

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
January 25, 2026

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