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As a Lead Sales Development Representative, you will be responsible for driving revenue pipeline through outbound prospecting and following up on marketing sourced leads. As a Lead Sales Development Representative (Lead SDR), you will be responsible for supporting our sales organization by proactively identifying, nurturing, and creating new opportunities with prospects. You will be on the frontlines of the go-to-market organization at Optimizely, acting as the first point of contact with prospects. The SDR team bridges the gap between Marketing and Sales to grow our business by impacting one of the most critical KPIs for the business: accelerated pipeline production and growth.
Job Responsibility
Serve as the first point of contact for the Nordics SDR team on day-to-day questions, blockers, and prioritisation
Support onboarding of new hires and help get them productive quickly
Take ownership of the Nordics segment within the weekly EMEA team meeting — preparing regional updates, sharing wins, and representing the team
Shadow and co-facilitate 1:1s with Nordics reps, developing coaching skills with direct support and guidance from the EMEA SDR Manager
Identify coaching opportunities within the team and flag them to the EMEA SDR Manager
Help maintain team culture, accountability, and a high-activity standard across the Nordics
Partner with the EMEA SDR Manager on performance tracking, rep development, and regional strategy
Manage and convert inbound MQLs (Tier 1–3) within SLA targets
Run outbound prospecting across target Nordics accounts using phone, email, and LinkedIn
Generate self-sourced pipeline through account research, intent signals, and targeted outreach
Qualify opportunities using the company qualification framework and hand off cleanly to AEs
Consistently hit monthly and quarterly targets for CALs, SALs, SAOs, and pipeline
Requirements
2–3+ years of SDR or BDR experience, ideally in a SaaS environment
A track record of hitting or exceeding quota
Natural communicator who others look to for guidance
Hungry to develop into a people manager — you want the responsibility, not just the title
Organised, coachable, and able to balance personal targets with team support