Lead Recurring Giving Specialist Job at Wikimedia Foundation

Job Description

The Wikimedia Foundation is expanding its team and seeking an experienced fundraiser to own and grow our recurring giving program. This role is responsible for driving retention, upgrade, reactivation, and long-term value of monthly and annual donors, and for contributing to sustainer acquisition strategy in close coordination with the dedicated team. The successful candidate will bring a creative, data-driven mindset and a strong test-and-learn approach to accelerate growth and deepen supporter engagement across email, direct mail, SMS, on-platform messaging, and self-service donation tools.

Job Responsibility

Own and grow the recurring giving program, leading initiatives to expand the sustainer base, improve donor retention, reduce attrition, and drive long-term value of monthly and annual donors
Develop upgrade and cross-sell strategies to increase donor lifetime value (LTV), including structured ask strings based on LTV, giving history, and engagement behaviour
Contribute to sustainer acquisition strategy guided by the dedicated team
Design and optimise tailored donor journeys to deliver an optimal donor experience across onboarding, retention, upgrade, reactivation, and win-back
Lead and continuously improve dunning processes, including payment retries, recovery strategies, lapse prevention, and reactivation campaigns
Oversee and optimize self-management donation tools
Continually refine supporter touchpoints ensuring all recurring giving communications are donor-focused and aligned across channels
Oversee campaign implementation end-to-end, conducting complex data selections and segmentation, ensuring strong execution
Monitor KPIs, produce reports and adjust tactics to meet revenue and targets related to acquisition (in partnership with the dedicated team), retention, attrition, recovery, upgrade, and lifetime value
Contribute to the development and management of the acquisition and recurring giving budget
Support forecasting and performance re-projections
Partner with the data team to ensure analysis supports strategic decision-making
Collaborate in donor research initiatives (e.g., user testing, surveys, focus groups) to inform program improvements
Support the Audience Strategy team in initiatives beyond recurring giving aiming to enhance donor upgrade opportunities and increase donor lifetime value (LTV)
Work closely with colleagues across Fundraising to ensure activities are coordinated, strategic, and supporter-centric

Requirements

Experience managing and analysing sustainer giving programs
Proficiency in donor retention, upgrade strategies, recurring donation management, and techniques for growing donor lifetime value
In depth knowledge of supporters, the market and the charity sector to predict future trends, across global fundraising markets
Experience launching, managing, and testing fundraising campaigns and dunning processes across multiple channels, as well as integrated direct response marketing principles
Experience working with detailed audience segmentation, data analysis, and managing complex donor journeys across multiple audience segments
Comfortable working with donor KPI metrics and utilizing them to drive strategic decisions
Strong organizational and project management skills, with the ability to prioritize and manage multiple tasks simultaneously
Excellent communication and collaboration skills, with the ability to work effectively across teams and departments
A proactive and results-oriented approach, with a commitment to continuous improvement and learning

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Lead Recurring Giving Specialist

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