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Lead Product Marketing Manager

Canada, Montreal · Job Posted May 14, 2026
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Job Description

Under the supervision of the Studio Marketing Director, the candidate will lead the marketing team of our upcoming live PC & console game based on the Dungeons & Dragons IP. The Lead Product Marketing Manager will be responsible for the launch in early access, of regular updates and the creation of marketing plans and their execution, as well as setting up and implementing the mid to long-term marketing strategy of the game. This role is located in our production studio in Montreal, but you will also work and coordinate with collaborators located in various territories worldwide.

Job Responsibility

  • Build and manage the Marketing team of the upcoming Dungeons & Dragons game in the Montreal studio
  • Build the GTM strategy of the game and establish an ambitious marketing plan to support the live phase on PC and console
  • Be the main point of contact with the IP owner
  • Build update and yearly marketing plans relying on user insights
  • Develop marketing programs focusing on innovative activations, viral content, and partnerships
  • Oversee the Social Media and Community strategy
  • Support the Influence team to build innovative campaigns with content creators
  • Manage promotional assets creation
  • Collaborate with the user acquisition team
  • Analyze the performances of marketing campaigns and report to management
  • Participate in game development to improve user experience and engagement

Requirements

  • Leadership abilities
  • Strategic thinking
  • Creative ideas
  • Execution experience
  • Organizational efficiency
  • Excellent communication skills
  • Team management and coordination
  • Marketing team leadership experience
  • Experience with PC/console game launches
  • Experience working with external IP partners
  • Social media and community strategy expertise
  • Experience coordinating UA, influence, and PR teams

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