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Appian Corporation Logo Appian Corporation · -

Lead Product Marketing Manager

United States, Atlanta · Job Posted April 16, 2026
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Job Description

Reporting to the Senior Director, Product Marketing, the Lead Product Marketing Manager (PMM) is a senior individual contributor responsible for driving the commercial strategy for a major product category. Bridging the gap between product innovation and market dominance, you will own the why for your portfolio. In this role, you will lead the creation of scalable GTM strategies and mentor junior team members. You will serve as a strategic partner to Product Management and Sales leadership, translating complex market dynamics into high-impact narratives that drive revenue.

Job Responsibility

  • Design, own, and execute the end-to-end GTM strategy for a high-priority product category
  • Architect and maintain comprehensive messaging frameworks and positioning hierarchies
  • Lead the creation of strategic sales playbooks and battle cards
  • Act as the primary feedback loop between the market and the Product Management team
  • Lead cross-functional launch teams
  • Serve as a mentor to Product Marketing Managers

Requirements

  • 7-10+ years of related experience in B2B product marketing, solution marketing, or strategy, preferably within enterprise software, PaaS, or automation
  • Bachelor’s degree in Marketing, Business, or a related field
  • Proven track record of developing strategy at a portfolio level
  • Exceptional storytelling ability with experience crafting C-suite-ready narratives
  • A self-starter attitude with an obsession for scalability
  • Proven track record of building scalable sales playbooks and messaging frameworks
  • Commitment to working in-person 5 days a week at our McLean, VA headquarters

Nice to have

  • MBA degree
  • Demonstrated experience advising C-level executives
  • Proven history of representing a company externally, such as speaking at major industry conferences or managing relationships with top-tier industry analysts

What we offer

  • Health coverage
  • Employee Assistance Program (EAP) with free mental health support
  • Life and disability insurance
  • Employee Stock Purchase Program (ESPP)
  • Retirement/pension plan
  • Wellness dollars
  • Tuition reimbursement
  • Family-forming benefits
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