Lead Product Marketing Manager Jobs

Apollo.io

Location:
United States

Category:
-

Contract Type:
Not provided

Salary:

138000.00 - 173000.00 USD / Year

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Job Description:

Apollo.io is the leading go-to-market solution for revenue teams. We are seeking a Lead Product Marketing Manager to own go-to-market (GTM) strategy for one of Apollo’s strategic solution lines. This individual will be responsible for leading cross-functional initiatives across the entire customer lifecycle—from product sign-up and activation to retention, upsell, and expansion. This role requires deep collaboration with Product, Growth, Enablement, Lifecycle Marketing, Sales, and the broader GTM team to shape compelling narratives, refine positioning, and ensure high-impact launches and campaigns. The ideal candidate thrives in fast-paced environments, demonstrates strong ownership, and can translate product insights into scalable marketing programs.

Job Responsibility:

Own the end-to-end go-to-market strategy for one of Apollo’s GTM solutions, driving both product-led and sales-led growth
Define and evolve solution positioning, messaging, value propositions and competitive differentiation that resonate with key customer segments
Develop a deep understanding of how our customers use our platform. Define and continuously refine ideal customer profiles and personas. Synthesize market research, customer insights, and usage data to identify opportunities, influence the product roadmap, and inform GTM strategy
Lead product launches for your solution, including partnering with Product teams on alpha/beta tests and customer feedback loops, defining customer segmentation and go to market strategy, and partnering with Marketing teams on integrated campaign planning for full-scale general release and adoption
Drive acquisition, activation, and retention strategies in close partnership with the Lifecycle Marketing and Growth teams, including designing onboarding flows that reduce time to first value
Create high-impact content, including clear and compelling messaging, product collateral, sales enablement materials, landing pages, marketing campaign materials, competitive differentiation, and customer stories
Develop and execute upsell and expansion strategies, in collaboration with Growth and Customer Success
Have a strong POV on pricing and packaging for your solution, working closely with our Pricing team to influence monetization strategy
Analyze usage, adoption, and revenue data to refine messaging, GTM plans, onboarding flows, and lifecycle marketing campaigns over time
Operate with an ownership mindset—test fast, learn fast, and scale what works

Requirements:

7+ years of experience in B2B SaaS product marketing, ideally across both product-led and sales-led GTM motions
Proven success driving go-to-market strategy for a specific solution or product line
Strong cross-functional collaboration—comfortable working across Product, Growth, Sales, Enablement, and Customer Success
Excellent communicator and storyteller, skilled at tailoring messaging for different personas and channels
Analytical and action-oriented—you know how to connect the dots between product usage, customer insights, and revenue impact
A self-starter who thrives in fast-paced environments and has a bias for action
Ownership mentality—you take initiative, follow through, and hold yourself to a high bar

Nice to have:

Experience working in a PLG company or GTM motion
Familiarity with sales tech/revenue tech, B2B data, or outbound prospecting tools
Curiosity and initiative in exploring how AI and automation can enhance product marketing, go-to-market strategy, campaign execution, and customer engagement

What we offer:

equity
company bonus or sales commissions/bonuses
401(k) plan
at least 10 paid holidays per year, flex PTO, and parental leave
employee assistance program and wellbeing benefits
global travel coverage
life/AD&D/STD/LTD insurance
FSA/HSA and medical, dental, and vision benefits

Additional Information:

Job Posted:
December 06, 2025

Employment Type:

Fulltime

Work Type:

Remote work

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Lead Product Marketing Manager