Lead Product Marketing Manager, Process & Data Intelligence

Reporting to the Senior Director, Product Marketing, the Lead Product Marketing Manager (Process & Data Intelligence) is a senior individual contributor responsible for driving the commercial strategy for Appian Process HQ and Data Fabric. This role focuses on the brain of the Appian platform: bridging the gap between data discovery and automated action. You will own the narrative for how Appian unifies process mining, data virtualization, and AI-driven insights to optimize business performance. You will partner with Product and Sales leadership to position Appian not just as an automation tool, but as a strategic intelligence platform that provides end-to-end visibility and continuous improvement. You will be responsible for creating the end-to-end GTM strategy, the core messaging framework, and the strategic sales playbooks that enable our Sales and Marketing organizations to win. You will not just be a marketer; you will be a commercial driver, a market expert, and a gifted storyteller.