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Lead Product Marketing Manager, Process & Data Intelligence

Appian Corporation

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Location:
United States, McLean

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Senior individual contributor responsible for driving the commercial strategy for Appian Process HQ and Data Fabric. Focuses on bridging the gap between data discovery and automated action, owning the narrative for how Appian unifies process mining, data virtualization, and AI-driven insights to optimize business performance.

Job Responsibility:

  • Design, own, and execute the end-to-end Go-To-Market strategy for the Process & Data Intelligence portfolio
  • Architect and maintain comprehensive messaging frameworks and positioning hierarchies
  • Lead the creation of strategic sales playbooks and battle cards
  • Act as the primary feedback loop between the market and the Product Management team
  • Lead cross-functional launch teams
  • Serve as a mentor to Product Marketing Managers

Requirements:

  • 7-10+ years of related experience in B2B product marketing, solution marketing, or strategy
  • Expertise in Data Analytics, Process Mining, BI, or Data Integration markets
  • Bachelor’s degree in Marketing, Business, or a related field
  • Proven track record of developing strategy at a portfolio level
  • Exceptional storytelling ability with experience crafting C-suite-ready narratives
  • Ability to translate complex data & intelligence concepts into clear business value
  • A self-starter attitude with an obsession for scalability
  • Commitment to working in-person 5 days a week at our McLean, VA headquarters

Nice to have:

  • MBA degree
  • Demonstrated experience advising C-level executives
  • Proven history of representing a company externally, such as speaking at major industry conferences or managing relationships with top-tier industry analysts
What we offer:
  • Training and Development during onboarding
  • Continuous learning with dedicated mentorship and First-Friend program
  • Growth opportunities including leadership program, Appian University, skills based training, and tuition reimbursement
  • Community immersion with 8 employee-led affinity groups

Additional Information:

Job Posted:
December 19, 2025

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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