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Lead Product Marketing Manager, Process Automation

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Appian Corporation

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Location:
United States , McLean

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Senior individual contributor responsible for driving the commercial strategy for Appian's core automation capabilities, including workflow orchestration and robotic process automation (RPA).

Job Responsibility:

  • Design, own, and execute the end-to-end Go-To-Market strategy for the Process Automation portfolio
  • Architect and maintain comprehensive messaging frameworks and positioning hierarchies
  • Lead the creation of strategic sales playbooks and battle cards
  • Act as the primary feedback loop between the market and the Product Management team
  • Lead cross-functional launch teams
  • Serve as a mentor to Product Marketing Managers

Requirements:

  • 7-10+ years of related experience in B2B product marketing, solution marketing, or strategy
  • Deep exposure to BPM, RPA, or Process Orchestration markets
  • Bachelor’s degree in Marketing, Business, or a related field
  • Proven track record of developing strategy at a portfolio level
  • Exceptional storytelling ability with experience crafting C-suite-ready narratives
  • Ability to translate complex automation concepts into clear business value
  • A self-starter attitude with an obsession for scalability
  • Commitment to working in-person 5 days a week at our McLean, VA headquarters

Nice to have:

  • MBA degree
  • Demonstrated experience advising C-level executives
  • Proven history of representing a company externally, such as speaking at major industry conferences or managing relationships with top-tier industry analysts
What we offer:
  • Training and Development during onboarding
  • Continuous learning with dedicated mentorship and First-Friend program
  • Growth opportunities including leadership program, Appian University, skills based training, and tuition reimbursement
  • Community with 8 employee-led affinity groups

Additional Information:

Job Posted:
December 19, 2025

Employment Type:
Fulltime
Work Type:
On-site work
Job Link Share:

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