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Senior individual contributor responsible for driving the commercial strategy for Appian's core automation capabilities, including workflow orchestration and robotic process automation (RPA).
Job Responsibility:
Design, own, and execute the end-to-end Go-To-Market strategy for the Process Automation portfolio
Architect and maintain comprehensive messaging frameworks and positioning hierarchies
Lead the creation of strategic sales playbooks and battle cards
Act as the primary feedback loop between the market and the Product Management team
Lead cross-functional launch teams
Serve as a mentor to Product Marketing Managers
Requirements:
7-10+ years of related experience in B2B product marketing, solution marketing, or strategy
Deep exposure to BPM, RPA, or Process Orchestration markets
Bachelor’s degree in Marketing, Business, or a related field
Proven track record of developing strategy at a portfolio level
Exceptional storytelling ability with experience crafting C-suite-ready narratives
Ability to translate complex automation concepts into clear business value
A self-starter attitude with an obsession for scalability
Commitment to working in-person 5 days a week at our McLean, VA headquarters
Proven history of representing a company externally, such as speaking at major industry conferences or managing relationships with top-tier industry analysts
What we offer:
Training and Development during onboarding
Continuous learning with dedicated mentorship and First-Friend program
Growth opportunities including leadership program, Appian University, skills based training, and tuition reimbursement
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