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Reporting to the Director of Product Marketing, the Lead Product Marketing Manager, New Business will develop and execute the narratives, tools, and materials that drive acquisition of new customers across key verticals. This remote role is part of the Marketing team and plays a critical role in shaping how Spring Health shows up in the market to win strategic deals.
Job Responsibility:
Lead development of Spring Health’s core pitch narratives and demo storylines, ensuring they are compelling, differentiating, and tailored for buyer personas
Build and scale industry-specific toolkits for Sales across verticals including healthcare, retail, and finance, aligning closely with GTM strategy
Serve as strategic marketing partner on jumbo deals, developing finalist presentations and customer-facing content that wins competitive evaluations
Collaborate cross-functionally with Sales, Clinical, Product, and Marketing to align messaging and ensure consistency across the buyer journey
Maintain and evolve a library of sales-ready assets, including decks, one-pagers, and product overviews that reflect the latest product capabilities
Leverage market trends, buyer feedback, and competitive activity in messaging and asset development
Requirements:
6–8 years of product marketing or related experience, with a strong track record in new business acquisition and B2B marketing
Expertise in developing compelling sales narratives, pitch materials, and industry-specific value propositions
Experience collaborating on large, strategic deals in a highly competitive market
Strong communicator and storyteller with executive presence and sharp attention to detail
Comfortable managing multiple priorities and balancing strategic and tactical work
Prior experience in healthtech, B2B SaaS, or high-growth environments is preferred
Nice to have:
Prior experience in healthtech, B2B SaaS, or high-growth environments is preferred
What we offer:
Health, Dental, Vision benefits start on your first day
Access to One Medical accounts
HSA and FSA plans available, with Spring contributing up to $1K for HSAs
Employer sponsored 401(k) match of up to 2%
Yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
Competitive paid time off policies including vacation, sick leave and company holidays
At 6 months tenure, parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents
Access to Noom, a weight management program
Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
Access to Wellhub for fitness, mindfulness, nutrition, and sleep
Access to BrightHorizons for child care, back-up care, and elder care
Up to $1,000 Professional Development Reimbursement a year