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Lead Product Marketing Manager, New Business

United States 154000.00 - 194810.00 USD / Year · Job Posted February 18, 2026
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Job Description

Reporting to the Director of Product Marketing, the Lead Product Marketing Manager, New Business will develop and execute the narratives, tools, and materials that drive acquisition of new customers across key verticals. This remote role is part of the Marketing team and plays a critical role in shaping how Spring Health shows up in the market to win strategic deals.

Job Responsibility

  • Lead development of Spring Health’s core pitch narratives and demo storylines, ensuring they are compelling, differentiating, and tailored for buyer personas
  • Build and scale industry-specific toolkits for Sales across verticals including healthcare, retail, and finance, aligning closely with GTM strategy
  • Serve as strategic marketing partner on jumbo deals, developing finalist presentations and customer-facing content that wins competitive evaluations
  • Collaborate cross-functionally with Sales, Clinical, Product, and Marketing to align messaging and ensure consistency across the buyer journey
  • Maintain and evolve a library of sales-ready assets, including decks, one-pagers, and product overviews that reflect the latest product capabilities
  • Leverage market trends, buyer feedback, and competitive activity in messaging and asset development

Requirements

  • 6–8 years of product marketing or related experience, with a strong track record in new business acquisition and B2B marketing
  • Expertise in developing compelling sales narratives, pitch materials, and industry-specific value propositions
  • Experience collaborating on large, strategic deals in a highly competitive market
  • Strong communicator and storyteller with executive presence and sharp attention to detail
  • Comfortable managing multiple priorities and balancing strategic and tactical work
  • Prior experience in healthtech, B2B SaaS, or high-growth environments is preferred

Nice to have

Prior experience in healthtech, B2B SaaS, or high-growth environments is preferred

What we offer

  • Health, Dental, Vision benefits start on your first day
  • Access to One Medical accounts
  • HSA and FSA plans available, with Spring contributing up to $1K for HSAs
  • Employer sponsored 401(k) match of up to 2%
  • Yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
  • Competitive paid time off policies including vacation, sick leave and company holidays
  • At 6 months tenure, parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents
  • Access to Noom, a weight management program
  • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
  • Access to Wellhub for fitness, mindfulness, nutrition, and sleep
  • Access to BrightHorizons for child care, back-up care, and elder care
  • Up to $1,000 Professional Development Reimbursement a year
  • $200 per year donation matching

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