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Figure Logo Figure · -

Lead Product Marketing Manager, Crypto Products

United States 150000.00 - 180000.00 USD / Year · Job Posted February 18, 2026

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Job Description

Lead messaging, positioning, and go-to-market strategy for Figure’s crypto products. Translate complex blockchain and financial concepts into clear, compelling narratives for both TradFi and crypto-native audiences. Shape how we bring products to market, influence roadmap decisions, create foundational product storytelling, and drive adoption across multiple ecosystems.

Job Responsibility

  • Define positioning and value propositions for YLDS, CBL, and Democratized Prime
  • Translate technical product capabilities into customer-centric messaging across audiences
  • Own GTM strategy for launches, feature releases, and multi-chain ecosystem expansions
  • Partner cross-functionally with Product, BD, Customer Success, and Growth to drive product knowledge and adoption
  • Develop launch plans, audience-specific messaging, and define positioning across both crypto-native and retail web2 users
  • Build competitive intelligence across crypto lending, RWA, and stablecoin markets
  • Partner with Product Management to bring market insights into roadmap priorities
  • Create product narratives, sales enablement, and thought leadership content
  • Monitor market trends, user insights, and performance metrics to optimize GTM strategy

Requirements

  • 6+ years in product marketing
  • 3+ in crypto/blockchain or fintech
  • Experience launching complex technical products in fast-moving environments
  • Strong understanding of DeFi, stablecoins, tokenization, and blockchain ecosystems
  • Ability to craft clear, compelling narratives for multiple audience segments
  • Strong analytical skills and data-driven decision-making
  • Ability to influence cross-functional teams and operate autonomously

Nice to have

  • experience at a protocol or DeFi platform
  • PM/PO background
  • TradFi experience
  • presence in crypto communities (e.g., Solana)

What we offer

  • Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans
  • Company HSA, FSA, Dependent Care, 401k, and commuter benefits
  • Employer-funded life and disability insurance coverage
  • 11 Observed Holidays & PTO plan
  • Up to 12 weeks paid family leave
  • Continuing education reimbursement
  • 25% annual bonus target, paid quarterly
  • Company equity in the form of RSUs

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