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Lead messaging, positioning, and go-to-market strategy for Figure’s crypto products. Translate complex blockchain and financial concepts into clear, compelling narratives for both TradFi and crypto-native audiences. Shape how we bring products to market, influence roadmap decisions, create foundational product storytelling, and drive adoption across multiple ecosystems.
Job Responsibility:
Define positioning and value propositions for YLDS, CBL, and Democratized Prime
Translate technical product capabilities into customer-centric messaging across audiences
Own GTM strategy for launches, feature releases, and multi-chain ecosystem expansions
Partner cross-functionally with Product, BD, Customer Success, and Growth to drive product knowledge and adoption
Develop launch plans, audience-specific messaging, and define positioning across both crypto-native and retail web2 users
Build competitive intelligence across crypto lending, RWA, and stablecoin markets
Partner with Product Management to bring market insights into roadmap priorities
Create product narratives, sales enablement, and thought leadership content
Monitor market trends, user insights, and performance metrics to optimize GTM strategy
Requirements:
6+ years in product marketing
3+ in crypto/blockchain or fintech
Experience launching complex technical products in fast-moving environments
Strong understanding of DeFi, stablecoins, tokenization, and blockchain ecosystems
Ability to craft clear, compelling narratives for multiple audience segments
Strong analytical skills and data-driven decision-making
Ability to influence cross-functional teams and operate autonomously
Nice to have:
experience at a protocol or DeFi platform
PM/PO background
TradFi experience
presence in crypto communities (e.g., Solana)
What we offer:
Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans
Company HSA, FSA, Dependent Care, 401k, and commuter benefits
Employer-funded life and disability insurance coverage