Lead Product Manager – Small Business Credit Card Branding Strategy

• Lead qualitative and quantitative research initiatives to deeply understand customer needs, behaviors, and pain points
• Use insights to inform marketing approach and product positioning, as well as competitive benchmarking to identify opportunities
• Support the execution of branding, advertising, and marketing programs for Small Business Credit Card products, including campaign coordination, creative review, and agency/vendor management
• Influence the development of a cohesive marketing strategy across all aspects of the Small Business Card marketing program
• Analyze product collateral design, development, distribution, marketing and sales support
• Own and lead the development of go-to-market strategies, messaging frameworks, campaign planning and execution
• Use data to continuously optimize strategy and execution
• Assist in the development and rollout of new product features and offerings, ensuring seamless execution across teams
• Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics
• Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer

5+ years of Product Management, product development, strategic planning, process management, change delivery experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

• Experience developing and executing integrated advertising programs and marketing campaigns with proven success
• Robust data, customer research and analysis skills with a proven ability to generate actionable, data-driven recommendations and solutions
• Vendor and agency management experience
• Structured analytical thinker, problem-solver and communicator
• excellent verbal, written, and interpersonal communication skills
• Experience working in a high pressure fast paced environment to meet competing deadlines
• Demonstrated ability to lead, influence, partner, and negotiate within a matrixed environment to gain commitment to accomplish business goals
• Financial services experience with strong understanding of Credit Card or Retail Banking
• Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable, implications, actions, and decisions
• Demonstrated track record of effective influencing and collaboration at all levels
• Exceptional problem solving abilities
• Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet business objectives
• Excellent written and oral communication skills with ability to clearly communicate results