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Lead Performance Marketing

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BrowserStack

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Location:
India , Mumbai

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Category:
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Salary:

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Job Description:

As a Performance Marketing Expert, you will play a crucial role in developing, implementing, and optimizing our paid marketing campaigns across various platforms to ensure exponential growth of BrowserStack. Your primary focus will be on maximizing ROI through strategic ad placement, conversion optimization, and meticulous data analysis. The candidate should have extensive experience running ads across major marketing channels and a deep understanding of B2B SaaS and developer marketing. You will need to coordinate and work with multiple teams at BrowserStack that involve content, design, growth, product and engineering.

Job Responsibility:

  • Campaign Management: Develop, execute, and manage comprehensive advertisement strategies across all major paid marketing channels to drive growth of leads, sign ups and other valuable conversions
  • Conversion Tracking & Optimization: Implement and manage conversion tracking systems to monitor key metrics
  • Apply conversion rate optimization techniques to enhance campaign effectiveness
  • Funnel Management: Develop and refine B2B funnels via rapid experimentation to ensure smooth user journeys and maximize lead generation and conversion rates
  • Optimization & Analytics: Continuously optimize campaigns to improve performance and achieve KPIs
  • Utilize Google Analytics, Google Tag Manager, and other tools to track and analyze campaign performance, conversion rates, and user behavior
  • B2B SaaS Expertise: Leverage knowledge of B2B SaaS and developer marketing to tailor strategies that resonate with our target audience and drive qualified leads
  • Data-Driven Decision Making: Analyze campaign data to identify trends, insights, and opportunities for improvement
  • Provide actionable recommendations to enhance performance
  • Creative & Copywriting: Collaborate with creative teams to craft compelling ad copy and visuals
  • Ensure that messaging aligns with brand strategy and engages the target persona effectively
  • Market Research: Stay up-to-date with the latest industry trends, emerging technologies, and competitive landscape to inform strategic decisions
  • Identify new avenues and channels for BrowserStack to leverage to reach our target audience

Requirements:

  • Minimum of 5+ years of experience managing Ad campaigns across major platforms such as Google Search, SA 360, DV360, Bing Search, Meta Ads, LinkedIn Ads, Twitter Ads, Display Ads, and Programmatic Ads
  • Strong subject matter expertise in running Google Search Ads along with detailed understanding of all search metrics and reporting
  • Strong proficiency in Google Analytics, Google Tag Manager, Looker and conversion tracking tools
  • Proven ability to analyze data and derive actionable insights
  • Experience in B2B SaaS and developer marketing is highly desirable
  • Deep understanding of B2B sales funnels
  • Exceptional analytical and problem-solving skills
  • Strong copywriting skills
  • Excellent verbal and written communication skills
  • Collaboration skills to work with different functions and teams
What we offer:
  • Medical insurance for self, spouse, upto 2 dependent children and Parents or Parents-in-law up to INR 5,00,000
  • Gratuity as per payment of Gratuity Act, 1972
  • Unlimited Time Off
  • Remote-First work environment
  • Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing

Additional Information:

Job Posted:
January 02, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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