CrawlJobs Logo

Lead of User Acquisition

rubylabs.com Logo

Ruby Labs

Location Icon

Location:
Slovakia

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided
Save Job
Save Icon
Apply Position

Job Description:

We are redefining how User Acquisition (UA) works across our group. As Head of User Acquisition, you will lead a high-performance department delivering UA-as-a-Service to all our product teams. You will centralize operations, drive efficiencies, and establish a unified strategy across all paid traffic channels. You will also mentor and manage a distributed team of expert UA Managers across our portfolio, while acting as the key strategic and operational bridge between product, creative, and analytics. This is a high-impact leadership role suited for someone who thrives on scale, complexity, and data-driven execution.

Job Responsibility:

  • Build and lead the centralized User Acquisition Department servicing multiple subscription products
  • Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.)
  • Develop scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems
  • Design UA OKRs/KPIs for both department-wide success and individual team members
  • Manage and mentor a team of cross-platform UA Managers embedded in different product teams
  • Lead hiring, onboarding, training, and performance management processes across the UA function
  • Create a high-talent-density culture that fosters performance, collaboration, and growth
  • Oversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROAS
  • Develop and implement strategic growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU
  • Partner with data science to create and refine advanced analytics and attribution models
  • Own the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration
  • Collaborate with Managing Directors of each product to align UA strategies with business goals
  • Work closely with creative leads to guide ad production using data-driven creative briefs
  • Own vendor relationships with major advertising platforms / agencies and tools

Requirements:

  • 7+ years in performance marketing
  • 3+ years in a senior leadership role overseeing UA at scale
  • Strong background in subscription-based D2C products, ideally across multiple verticals
  • Proven track record managing multi-million dollar monthly paid budgets
  • Highly organized, data and results-driven leader with experience directly managing and developing a team of at least 5–7 UA professionals
  • Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display
  • Experience building and scaling teams, setting KPIs, and leading under a centralized structure
  • Strong quantitative and analytical skills, with fluency in tools like Tableau, Google Analytics, and Excel/SQL
  • Relentlessly driven, high-energy operator who thrives in a fast-paced, high-stakes environment
  • Hands-on leader with a “first in, last out” mentality — always engaged, deeply involved, and fully accountable
  • Extremely high standards and low tolerance for poor execution — demands excellence across all levels of the team
  • Obsessed with performance, ROI, and rapid iteration — always pushing for better, faster, and more efficient results
  • Strong management instincts: knows how to hire, coach, and develop A-players while holding teams accountable
  • Commercially obsessed — understands that UA is a growth engine and thinks like a profit-focused entrepreneur
What we offer:
  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance
  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days
  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge
  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them
  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere

Additional Information:

Job Posted:
February 18, 2026

Employment Type:
Fulltime
Work Type:
Remote work
Icon
Ruby Labs - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for Lead of User Acquisition

User Acquisition Manager

Join an innovative, AI-driven health app specializing in effortless calorie trac...
Location
Location
Europe
Salary
Salary:
Not provided
https://gitmax.com/ Logo
Gitmax
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven success in scaling subscription-based mobile apps in weight loss or health
  • Expertise in Facebook Ads with positive ROMI in the US market
  • Experience leading growth teams (Product Marketing Manager, Creative Producer, etc.)
  • Deep knowledge of Product Market Fit strategies, scaling buying volume, and funnel optimization
Job Responsibility
Job Responsibility
  • Develop and Execute Growth Strategies: Manage the growth backlog and run experiments across the marketing funnel
  • Optimize landing pages, ad creatives, and conversion rate strategies
  • Expand reach in key paid channels (Google Ads, Bing) while improving ROI
  • Performance Marketing Campaigns: Oversee performance marketing strategies for customer acquisition and revenue growth
  • Lead creative briefing, testing roadmaps, and budget allocation
  • Tailor campaigns for specific local markets
  • Analytics and Optimization: Own the growth tracker, implementing rigorous data analysis (GA4, Appsflyer, Amplitude)
  • Foster a culture of experimentation and data-driven improvements
What we offer
What we offer
  • Be part of a fast-growing health and wellness startup
  • Lead impactful projects within a dynamic, collaborative team
  • Flexibility of a remote role while managing key global markets
  • Fulltime
Read More
Arrow Right

Head/VP User Acquisition/Marketing

TapNation is a French company founded in 2019, specializing in mobile game publi...
Location
Location
Salary
Salary:
Not provided
tap-nation.io Logo
TapNation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Extensive UA Experience in Gaming: Significant experience in a senior user acquisition role within the gaming sector, with a proven track record of driving successful campaigns
  • Strong Leadership Abilities: Demonstrated experience in managing and leading high-performing teams, with a focus on developing talent and fostering a positive, productive work environment
  • Deep Knowledge of Gaming Markets: In-depth understanding of gaming industry dynamics, including key trends, player behaviors, and market shifts, allowing for strategic decision-making
  • Creative knowledge: Strong understanding, knowledge and creative mind to master the UA creative trends and best practices in the market (Playables, CPP, UGC, Social etc.)
  • Proficient in Budget Management: Expertise in handling large-scale budgets, with the ability to allocate resources strategically and maximize overall returns
  • Technical, Analytical & Data-Driven: A keen ability to interpret data and analytics, applying insights to optimise user acquisition strategies and performance outcomes. Be able to work with our Data science team on long term projections and break even up to 12 to 18 months
  • Strong technical knowledge: of different UA channels types (rewarded, retargeting, social, video, OEM etc.) as well as attribution, MMPs, SKAN iOS conversion schema etc.
  • Excellent Communication Skills: Strong interpersonal and communication skills, able to work effectively across teams and present ideas clearly and persuasively
  • Adaptability in Fast-Paced Environments: Comfortable working in a rapidly evolving industry, able to adapt quickly to new challenges and changes while driving results
Job Responsibility
Job Responsibility
  • Stay Ahead of Industry Trends: Monitor the latest gaming UA, Growth & Creative industry advancements, technologies, and trends to keep our strategies innovative and relevant, ensuring we maintain a competitive edge. In this objective, create and cultivate solid relations with other top gaming publishers and C-level executives as well as POCs of all our main UA channels. Participate in industry events as panel speaker and representative of TapNation
  • Leadership & Team Development: Lead, mentor, and grow a high-performing team of UA specialists, fostering a culture of collaboration, creativity, and continuous improvement. Defining KPIs, games strategy and long-term targets for each team member and our games portfolio
  • Data-Driven Optimization: Regularly review performance metrics across all UA campaigns and channels of each UA manager, make informed decisions and real-time adjustments to enhance campaigns effectiveness and player acquisition while educating the team
  • Strategic UA Planning & Execution: Design and implement robust user acquisition strategies for each game’s vertical, that are aligned with business objectives, focusing on driving growth, player retention, gross margin and engagement
  • Product & tools development: Improve our automation strategy and capabilities by working on product feedback and sharing features enhancements for our several automation, prediction and forecasting tools
  • Embrace Innovation: Explore and implement emerging technologies, channels, and methods to stay at the forefront of UA practices, continually improving acquisition efforts and campaign performance
  • Collaborative Partnerships: Work in close coordination with Product, Creative, and App Store Optimization (ASO) teams to ensure user acquisition strategies align with broader project goals and result in successful campaigns. Improve cross-teams communication and processes
  • Data Analysis & Reporting: Challenge and contribute to the development and improvement of our Internal BI, Data Analysis and Reporting dashboards to improve Strategic visions, reporting and help with Management decisions
  • M&A audits and Due diligence: Participate with the leadership team in our inorganic growth acquisition strategy across publishing, but also games & studios M&A strategy
  • Grow the team: run quarterly reviews with each UA team member, help them grow in their role, and hire new collaborators to help uplift the team skills and knowledge in the Casual & hybrid-casual areas
What we offer
What we offer
  • Competitive fees
  • 27 days paid time off per year (the company believes in disconnection in order to allow people to evolve in a healthy environment)
  • Remote policy: full remote
  • You can find us at Morning Pereire offices in Paris 17e (including fitness room) if you want to say hello
Read More
Arrow Right
New

Lead User Acquisition Manager

We are looking for a Lead User Acquisition Manager to take ownership of user acq...
Location
Location
Ukraine; Cyprus; Estonia; Czech Republic; Moldova; Montenegro; Latvia; Lithuania; Hungary; Kazakhstan; Serbia; Poland
Salary
Salary:
Not provided
rubylabs.com Logo
Ruby Labs
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2+ years of hands-on experience in Google Ads and separately in Facebook Ads
  • Native-level proficiency in Russian (mandatory)
  • Proven leadership skills with experience managing teams and driving processes
  • Strong analytical and technical skills to oversee UA campaigns effectively
  • Energetic, proactive, and able to push initiatives forward while maintaining team motivation
  • Experience in scaling user acquisition efforts and achieving measurable growth
Job Responsibility
Job Responsibility
  • Lead and manage a team of user acquisition specialists, setting clear goals and ensuring accountability
  • Develop and execute strategies across Google and Facebook Ads, leveraging expertise to optimize performance
  • Drive growth through structured processes, technical rigor, and data-driven decision-making
  • Motivate, inspire, and energize the team, fostering a high-performance culture
  • Act as a strong, visible leader who can oversee operations, implement improvements, and ensure the team meets targets
What we offer
What we offer
  • Remote Work Environment
  • Unlimited PTO
  • Paid National Holidays
  • Company-provided MacBook
  • Flexible Independent Contractor Agreement
  • Fulltime
Read More
Arrow Right
New

Head of User Acquisition

We are seeking an accomplished User Acquisition Lead to drive high-scale web gro...
Location
Location
Salary
Salary:
Not provided
rubylabs.com Logo
Ruby Labs
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven 7+ years of leading user acquisition with hands-on experience scaling web products in high-scale, multi-channel environments
  • Mastery of Meta (Facebook/Instagram) and Google Ads with deep platform knowledge
  • Hands-on experience with ad networks (Taboola, Outbrain, AppLovin, etc.)
  • Proven record of building and scaling compliance-driven funnels and ad creative frameworks
  • Strong background in creative production processes and data-driven optimization
  • Advanced skills in A/B testing, marketing analytics, and ad automation tools
  • Experience managing subscription-based or funnel-driven products is a strong plus
  • Proven ability to establish and manage business processes with strict discipline
  • Exceptional attention to detail, operational rigor, and an accountability-first mindset
  • Fluent in English
Job Responsibility
Job Responsibility
  • Multi-Channel Command — Manage Google Ads, Meta (Facebook/Instagram), X, Reddit, Quora, Pinterest, and all major ad networks (Taboola, Outbrain, AppLovin, etc.)
  • Compliance Leadership — Enforce frameworks across funnels, landing pages, and ad creatives. Audit every rejection, extract patterns, and define rules for future scaling
  • Creative Operations — Coordinate with creative production teams to ensure ad assets are optimized for compliance and maximum conversion performance
  • A/B Testing Discipline — Design, execute, and analyze constant testing across all channels
  • extract actionable insights and enforce adoption of proven winners
  • Budget & Spend Control — Own daily and hourly budget deployment across all campaigns. Maximize ROI through tight monitoring and fast decision-making
  • Automation Execution — Implement and manage ad spend automation tools (e.g., Birch) to scale efficiently
  • Analytics & Reporting — Maintain full transparency of performance analytics across all channels. Deliver structured reporting and actionable insights daily, weekly, and monthly
  • Process Leadership — Establish and enforce business operations for user acquisition, including daily reporting loops, hourly monitoring, and cross-team coordination
  • Knowledge Transfer — Maintain a centralized knowledge base for learnings, playbooks, and compliance frameworks across all products and markets
What we offer
What we offer
  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance
  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days
  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge
  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them
  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere
  • Fulltime
Read More
Arrow Right

Senior Growth Marketing Manager

As a Senior Growth Marketing Manager, you will play a critical role in driving t...
Location
Location
United States , Mountain View
Salary
Salary:
162000.00 - 198000.00 USD / Year
earnin.com Logo
EarnIn
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years of experience in growth marketing
  • Experience in scaling new products with a strong emphasis on mobile acquisition
  • Strong expertise in executing and optimizing campaigns across Paid Social, Search, and Digital channels
  • Proven track record of driving user acquisition and engagement in a fast-paced environment
  • Ability to manage multiple projects simultaneously with high attention to detail
  • Strong analytical skills with the ability to interpret data and make informed decisions
  • Collaborative mindset and ability to work across teams
  • Excellent verbal and written communication skills
  • Proactive, self-driven attitude
  • A genuine interest in helping build a financial system that works for everyone
Job Responsibility
Job Responsibility
  • Lead new product growth strategy to drive user acquisition and ensure new products scale effectively
  • Manage multi-channel campaigns across Paid Social, Search, Digital, and offline channels
  • Collaborate cross-functionally with Product, Analytics, and Creative teams
  • Optimize marketing through data to refine campaigns and test new channels
  • Plan and manage campaigns, budgets, and growth experiments
What we offer
What we offer
  • equity
  • benefits
  • Fulltime
Read More
Arrow Right

Performance Marketer

Our client, a fast growing startup is currently looking to recruit a Performance...
Location
Location
United Kingdom , London
Salary
Salary:
55000.00 - 65000.00 GBP / Year
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience working with Facebook, Google Ads, Twitter, Snapchat, Mobile DSPs and other digital marketing platforms
  • Experience leveraging different mobile user acquisition channels to drive profitable scale
  • Demonstrated ability to effectively own, manage and optimise acquisition budgets with clear ROI targets
Job Responsibility
Job Responsibility
  • Define and lead the overall performance marketing strategy to maximise growth profitably
  • Analyse both in-app user behaviour and paid digital campaigns to decipher the most valuable user acquisition channels, targeting and creative to double-down on for growth
What we offer
What we offer
  • 30% Bonus
  • Fulltime
Read More
Arrow Right

Senior Product Manager, Growth & Product Marketing

As the Senior Product Manager for Growth & Product Marketing, you will lead the ...
Location
Location
United States , Los Angeles
Salary
Salary:
128000.00 - 170000.00 USD / Year
foxcorporation.com Logo
Fox Corporation
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 6 to 8 years of product management experience
  • At least 3 years leading growth or acquisition-related work
  • Deep experience optimizing product funnels and conversion workflows across multiple platforms
  • Proven ability to deliver measurable growth through experimentation and product iteration
  • Familiarity with CRM tools, in-product marketing tech, and messaging infrastructure
  • Strong cross-functional collaboration skills with marketing, design, engineering, and analytics
  • Experience using data to shape strategy, prioritize initiatives, and evaluate performance
  • Ability to think strategically while executing quickly and iteratively
  • Passion for building seamless, engaging growth experiences that drive long-term user value
Job Responsibility
Job Responsibility
  • Own and lead the growth product roadmap, with a focus on acquisition, activation, engagement, and retention
  • Optimize subscription funnel performance and conversion across mobile, web, and living room platforms
  • Design and iterate on onboarding flows, registration UX, and in-app upsell mechanics
  • Build personalized journeys through lifecycle messaging, recommendations, and promotions
  • Partner with marketing and CRM to launch in-product campaigns and cross-channel engagement
  • Run A/B tests and multivariate experiments to validate ideas and improve key growth metrics
  • Work closely with data science to define KPIs, measure performance, and build predictive growth models
  • Develop infrastructure to support lifecycle communications via push, email, and in-app surfaces
  • Leverage behavioral data and user research to continuously improve growth strategy
What we offer
What we offer
  • medical/dental/vision
  • insurance
  • a 401(k) plan
  • paid time off
  • Fulltime
Read More
Arrow Right

Product Manager, Growth

Figma is growing our team of passionate creatives and builders on a mission to m...
Location
Location
United States , San Francisco; New York
Salary
Salary:
164000.00 - 294000.00 USD / Year
figma.com Logo
Figma
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 5+ years of product management experience
  • Experience leading major product or growth initiatives across user-facing products
  • Track record of delivering impact through data-driven experimentation and strategic bets
  • Are metrics-minded and constantly thinking about how your team’s work ladders up to business and user value
  • Are a strong cross-functional collaborator, both within the product development organization and with marketing / business functions
  • Have deep user empathy and are able to understand complex product spaces
Job Responsibility
Job Responsibility
  • Work closely with cross-functional partners to develop and execute on a strategy for driving new user acquisition across Figma’s product suite
  • Build a portfolio of experiments and new features around the logged-out and sign-up experience that help users discover and decide to try Figma
  • Build and optimize systems that improve Figma’s visibility in both traditional search and generative search experiences
  • Collaborate with Growth Marketing to enable rapid experimentation, better measurement, and deeper product–marketing integration
  • Own the EDU product strategy, helping students and educators discover Figma early and grow into lifelong users
What we offer
What we offer
  • equity
  • health, dental & vision
  • retirement with company contribution
  • parental leave & reproductive or family planning support
  • mental health & wellness benefits
  • generous PTO
  • company recharge days
  • a learning & development stipend
  • a work from home stipend
  • cell phone reimbursement
  • Fulltime
Read More
Arrow Right
Jobs by Category
Art and Entertainment Jobs Banking Jobs Call Center Jobs Construction Jobs Consulting Jobs Customer Service Jobs Education Jobs Energy Jobs Finance Jobs Gastronomy Jobs Health and Beauty Jobs Hospitality and Tourism Jobs Human Resources Jobs Insurance Jobs IT - Administration Jobs IT - Software Development Jobs Legal Jobs Logistics Jobs Manufacturing Jobs Marketing, Digital Marketing, SEO, SEM Jobs Media Jobs Nursing Jobs Office Administration Jobs Pharmacy Jobs Physical Work Jobs Public Relations Jobs Public Sector Jobs Purchasing Jobs Quality Control Jobs Real Estate Jobs Research and Development Jobs Sales Jobs
Job Positions Jobs by Country
United States Jobs United Kingdom Jobs India Jobs Canada Jobs Australia Jobs Germany Jobs Ireland Jobs Poland Jobs
Company
Blog About Us Contact
Follow Us
Facebook
X (Twitter)
LinkedIn
Instagram
CrawlJobs Group
ITFlashcards AllDevBlogs
© 2026 CrawlJobs Ltd. All Rights Reserved
Terms & Conditions Privacy Policy