CrawlJobs Logo
Ruby Labs Logo Ruby Labs · -

Lead of User Acquisition

Slovakia · Job Posted February 18, 2026
Apply Position
Job Link Share

Job Description

We are redefining how User Acquisition (UA) works across our group. As Head of User Acquisition, you will lead a high-performance department delivering UA-as-a-Service to all our product teams. You will centralize operations, drive efficiencies, and establish a unified strategy across all paid traffic channels. You will also mentor and manage a distributed team of expert UA Managers across our portfolio, while acting as the key strategic and operational bridge between product, creative, and analytics. This is a high-impact leadership role suited for someone who thrives on scale, complexity, and data-driven execution.

Job Responsibility

  • Build and lead the centralized User Acquisition Department servicing multiple subscription products
  • Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.)
  • Develop scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems
  • Design UA OKRs/KPIs for both department-wide success and individual team members
  • Manage and mentor a team of cross-platform UA Managers embedded in different product teams
  • Lead hiring, onboarding, training, and performance management processes across the UA function
  • Create a high-talent-density culture that fosters performance, collaboration, and growth
  • Oversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROAS
  • Develop and implement strategic growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU
  • Partner with data science to create and refine advanced analytics and attribution models
  • Own the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration
  • Collaborate with Managing Directors of each product to align UA strategies with business goals
  • Work closely with creative leads to guide ad production using data-driven creative briefs
  • Own vendor relationships with major advertising platforms / agencies and tools

Requirements

  • 7+ years in performance marketing
  • 3+ years in a senior leadership role overseeing UA at scale
  • Strong background in subscription-based D2C products, ideally across multiple verticals
  • Proven track record managing multi-million dollar monthly paid budgets
  • Highly organized, data and results-driven leader with experience directly managing and developing a team of at least 5–7 UA professionals
  • Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display
  • Experience building and scaling teams, setting KPIs, and leading under a centralized structure
  • Strong quantitative and analytical skills, with fluency in tools like Tableau, Google Analytics, and Excel/SQL
  • Relentlessly driven, high-energy operator who thrives in a fast-paced, high-stakes environment
  • Hands-on leader with a “first in, last out” mentality — always engaged, deeply involved, and fully accountable
  • Extremely high standards and low tolerance for poor execution — demands excellence across all levels of the team
  • Obsessed with performance, ROI, and rapid iteration — always pushing for better, faster, and more efficient results
  • Strong management instincts: knows how to hire, coach, and develop A-players while holding teams accountable
  • Commercially obsessed — understands that UA is a growth engine and thinks like a profit-focused entrepreneur

What we offer

  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance
  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days
  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge
  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them
  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere
Ruby Labs - All Job Offers

Looking for more opportunities?

Search for other job offers that match your skills and interests.

Suggested Tags: Frontend Developer Secretary Talent Manager Salesforce Administrator Data Analyst
Similar Jobs for

Lead of User Acquisition

8 matching positions

Head of User Acquisition

We are redefining how User Acquisition (UA) works across our group. As Head of U...
Location
Location
Salary
Salary:
Not provided
rubylabs.com Logo
Ruby Labs
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years in performance marketing
  • 3+ years in a senior leadership role overseeing UA at scale
  • Strong background in subscription-based D2C products, ideally across multiple verticals
  • Proven track record managing multi-million dollar monthly paid budgets
  • Highly organized, data and results-driven leader with experience directly managing and developing a team of at least 5–7 UA professionals
  • Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display
  • Experience building and scaling teams, setting KPIs, and leading under a centralized structure
  • Strong quantitative and analytical skills, with fluency in tools like Tableau, Google Analytics, and Excel/SQL
  • Relentlessly driven, high-energy operator who thrives in a fast-paced, high-stakes environment
  • Hands-on leader with a “first in, last out” mentality — always engaged, deeply involved, and fully accountable
Job Responsibility
Job Responsibility
  • Build and lead the centralized User Acquisition Department servicing multiple subscription products
  • Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.)
  • Develop scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems
  • Design UA OKRs/KPIs for both department-wide success and individual team members
  • Manage and mentor a team of cross-platform UA Managers embedded in different product teams
  • Lead hiring, onboarding, training, and performance management processes across the UA function
  • Create a high-talent-density culture that fosters performance, collaboration, and growth
  • Oversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROAS
  • Develop and implement strategic growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU
  • Partner with data science to create and refine advanced analytics and attribution models
What we offer
What we offer
  • Remote Work Environment
  • Unlimited PTO
  • Paid National Holidays
  • Company-provided MacBook
  • Flexible Independent Contractor Agreement
  • Fulltime
Read More
Arrow Right

Head of User Acquisition

We are seeking an accomplished User Acquisition Lead to drive high-scale web gro...
Location
Location
Salary
Salary:
Not provided
rubylabs.com Logo
Ruby Labs
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Proven 7+ years of leading user acquisition with hands-on experience scaling web products in high-scale, multi-channel environments
  • Mastery of Meta (Facebook/Instagram) and Google Ads with deep platform knowledge
  • Hands-on experience with ad networks (Taboola, Outbrain, AppLovin, etc.)
  • Proven record of building and scaling compliance-driven funnels and ad creative frameworks
  • Strong background in creative production processes and data-driven optimization
  • Advanced skills in A/B testing, marketing analytics, and ad automation tools
  • Experience managing subscription-based or funnel-driven products is a strong plus
  • Proven ability to establish and manage business processes with strict discipline
  • Exceptional attention to detail, operational rigor, and an accountability-first mindset
  • Fluent in English
Job Responsibility
Job Responsibility
  • Multi-Channel Command — Manage Google Ads, Meta (Facebook/Instagram), X, Reddit, Quora, Pinterest, and all major ad networks (Taboola, Outbrain, AppLovin, etc.)
  • Compliance Leadership — Enforce frameworks across funnels, landing pages, and ad creatives. Audit every rejection, extract patterns, and define rules for future scaling
  • Creative Operations — Coordinate with creative production teams to ensure ad assets are optimized for compliance and maximum conversion performance
  • A/B Testing Discipline — Design, execute, and analyze constant testing across all channels
  • extract actionable insights and enforce adoption of proven winners
  • Budget & Spend Control — Own daily and hourly budget deployment across all campaigns. Maximize ROI through tight monitoring and fast decision-making
  • Automation Execution — Implement and manage ad spend automation tools (e.g., Birch) to scale efficiently
  • Analytics & Reporting — Maintain full transparency of performance analytics across all channels. Deliver structured reporting and actionable insights daily, weekly, and monthly
  • Process Leadership — Establish and enforce business operations for user acquisition, including daily reporting loops, hourly monitoring, and cross-team coordination
  • Knowledge Transfer — Maintain a centralized knowledge base for learnings, playbooks, and compliance frameworks across all products and markets
What we offer
What we offer
  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance
  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days
  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge
  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them
  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere
  • Fulltime
Read More
Arrow Right

Lead User Acquisition Manager

We are looking for a Lead User Acquisition Manager to take ownership of user acq...
Location
Location
Ukraine; Cyprus; Estonia; Czech Republic; Moldova; Montenegro; Latvia; Lithuania; Hungary; Kazakhstan; Serbia; Poland
Salary
Salary:
Not provided
rubylabs.com Logo
Ruby Labs
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 2+ years of hands-on experience in Google Ads and separately in Facebook Ads
  • Native-level proficiency in Russian (mandatory)
  • Proven leadership skills with experience managing teams and driving processes
  • Strong analytical and technical skills to oversee UA campaigns effectively
  • Energetic, proactive, and able to push initiatives forward while maintaining team motivation
  • Experience in scaling user acquisition efforts and achieving measurable growth
Job Responsibility
Job Responsibility
  • Lead and manage a team of user acquisition specialists, setting clear goals and ensuring accountability
  • Develop and execute strategies across Google and Facebook Ads, leveraging expertise to optimize performance
  • Drive growth through structured processes, technical rigor, and data-driven decision-making
  • Motivate, inspire, and energize the team, fostering a high-performance culture
  • Act as a strong, visible leader who can oversee operations, implement improvements, and ensure the team meets targets
What we offer
What we offer
  • Remote Work Environment
  • Unlimited PTO
  • Paid National Holidays
  • Company-provided MacBook
  • Flexible Independent Contractor Agreement
  • Fulltime
Read More
Arrow Right

Head of User Acquisition

We are redefining how User Acquisition (UA) works across our group. As Head of U...
Location
Location
Salary
Salary:
Not provided
rubylabs.com Logo
Ruby Labs
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 7+ years in performance marketing
  • 3+ years in a senior leadership role overseeing UA at scale
  • Strong background in subscription-based D2C products, ideally across multiple verticals
  • Proven track record managing multi-million dollar monthly paid budgets
  • Highly organized, data and results-driven leader
  • Experience directly managing and developing a team of at least 5–7 UA professionals
  • Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display
  • Experience building and scaling teams, setting KPIs, and leading under a centralized structure
  • Strong quantitative and analytical skills, with fluency in tools like Tableau, Google Analytics, and Excel/SQL
  • Relentlessly driven, high-energy operator who thrives in a fast-paced, high-stakes environment
Job Responsibility
Job Responsibility
  • Build and lead the centralized User Acquisition Department servicing multiple subscription products
  • Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.)
  • Develop scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems
  • Design UA OKRs/KPIs for both department-wide success and individual team members
  • Manage and mentor a team of cross-platform UA Managers embedded in different product teams
  • Lead hiring, onboarding, training, and performance management processes across the UA function
  • Create a high-talent-density culture that fosters performance, collaboration, and growth
  • Oversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROAS
  • Develop and implement strategic growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU
  • Partner with data science to create and refine advanced analytics and attribution models
What we offer
What we offer
  • Remote Work Environment
  • Unlimited PTO
  • Paid National Holidays
  • Company-provided MacBook
  • Flexible Independent Contractor Agreement
  • Fulltime
Read More
Arrow Right

Programmatic Lead – User Acquisition

As Programmatic Lead at Tilt, you will own and scale one of our most powerful an...
Location
Location
India
Salary
Salary:
Not provided
tilt.app Logo
Tilt
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of experience in DSP buying, or performance partnerships
  • Proven experience scaling affiliate or DSP budgets with efficient payback
  • Strong understanding of attribution models, incrementality, and traffic quality analysis
  • Experience managing external affiliate agencies or networks
  • Comfortable working with tracking tools, postbacks, and performance dashboards
  • Highly analytical with a strong commercial mindset
  • Ability to work cross-functionally with marketing, data, product, and engineering
  • Interest in fashion, marketplaces, or internet culture, and ability to stay relevant
Job Responsibility
Job Responsibility
  • Audit and restructure existing affiliate traffic sources (publishers, DSPs, sub-networks)
  • Launch and scale in-house DSP campaigns (native, display, retargeting) across key geos
  • Set clear performance benchmarks: CPA, CPFTB, ROAS, incrementality, and payback
  • Build tracking, attribution, and post-back logic in collaboration with data & engineering
  • Identify high-intent affiliate opportunities (content, cashback, deal, influencer)
  • Manage and optimise relationships with 3rd-party affiliate agencies
  • Detect and mitigate low-quality traffic, cannibalisation, and fraud
  • Create weekly performance reports covering spend, cohorts, and net incremental lift
  • Scale affiliate spend efficiently across £100k+/month budgets with strict payback targets
  • Expand DSP buying strategies (lookalikes, sequential retargeting, creative rotation)
What we offer
What we offer
  • 29 days off, plus Indian bank holidays
  • Your birthday off, no questions asked
  • Share options to become a true stakeholder in our success
  • Fulltime
Read More
Arrow Right

User Acquisition Team Lead

At Adapty, we make it easy for mobile apps to manage in-app purchases and paywal...
Location
Location
Salary
Salary:
Not provided
adapty.io Logo
Adapty.io
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • 3+ years of hands-on experience managing paid UA across Meta, Google, TikTok
  • Proven results scaling mobile apps in multiple verticals
  • Experience with web-to-web acquisition flows
  • Strong analytical thinking and comfort with post-ATT measurement approaches
  • Familiarity with attribution and analytics tools (AppsFlyer, Adjust, Amplitude, Mixpanel, etc.)
  • Strong understanding of subscription economics
  • Ability to mentor, guide, and support UA specialists
  • Confident communicator with experience presenting strategy and performance to clients
  • Ability to structure experiments, interpret results, and recommend next steps
  • Fluent English and solid cross-functional collaboration skills
Job Responsibility
Job Responsibility
  • Lead acquisition strategy and performance across several client projects
  • Manage and support a team of UA specialists, ensuring high-quality execution
  • Build scalable frameworks for targeting, bidding, budgeting, and geo expansion
  • Drive creative testing cycles in partnership with the Creative Production team
  • Oversee tracking, event validation, and attribution quality across channels
  • Conduct weekly client reviews with insights, recommendations, and clear action plans
  • Align UA efforts with product growth and monetization initiatives
  • Stay current with industry trends, platform updates, and competitive landscape changes
What we offer
What we offer
  • Strong product with industry-best metrics
  • Exceptional compensation directly tied to your results
  • Direct communication and ownership
  • Flexible remote work
  • Professional support: language learning, sports, health insurance, laptop coverage, and more
  • Fulltime
Read More
Arrow Right

Acquisition / SEO Lead

As Acquisition / SEO Lead for the DACH market, you will play a key role in defin...
Location
Location
Germany , Munich
Salary
Salary:
Not provided
hayppgroup.com Logo
Haypp Group
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Bachelor’s degree in Business, Marketing, or a related field
  • 6+ years of experience in SEO and/or digital acquisition roles, preferably within e-commerce and/or regulated industries
  • Previous experience managing and developing teams
  • Strong SEO expertise and experience driving integrated acquisition across paid, content and social
  • Strong commercial mindset with the ability to connect traffic, conversion, and revenue
  • Experience in budget planning, forecasting, and performance analysis
  • Strong analytical skills (Google Analytics, Search Console, and SEO tools such as Ahrefs, SEMrush, and Screaming Frog)
  • Understanding of how search behaviour is evolving and the ability to translate this into actionable acquisition strategies
  • Experience working in matrix organisations and collaborating with centralised teams
  • Ability to operate in ambiguity and evolve from channel specialist to market owner
Job Responsibility
Job Responsibility
  • Own and drive the end-to-end customer acquisition strategy for the DACH markets
  • Lead, manage, and develop a team of two SEO specialists and two content specialists
  • Define the holistic acquisition mix across SEO, PPC, content, affiliates, PR, social, and emerging channels
  • Translate business goals into clear acquisition plans, priorities, campaign calendars, and budget allocations
  • Own and evolve the DACH SEO strategy (technical SEO, content, and off-page)
  • Conduct SEO analysis, audits, and performance tracking to identify growth opportunities
  • Act as the key SEO and acquisition stakeholder across product, tech, and commercial teams
  • Collaborate with the global marketing team to implement best practices while adapting execution to DACH market needs
  • Define acquisition budgets and ensure efficient investment across channels in collaboration with the Paid Marketing team
  • Own the DACH campaign and commercial calendar, ensuring alignment with the Paid Marketing team on campaign priorities and market initiatives
What we offer
What we offer
  • Competitive based salary
  • Competitive occupational pension
  • Insurance plan, including private healthcare
  • Parental pay lift
  • 30 days of paid vacation
  • Wellness allowance of 5,000 SEK per year
  • Frequent social happenings
  • Fulltime
Read More
Arrow Right

Senior Systems Engineer

In year 2 of a 7-year contract, this program provides SETA (Systems Engineering ...
Location
Location
United States , Chantilly
Salary
Salary:
94940.76 - 165031.40 USD / Year
arcfield.com Logo
Arcfield
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Must have the ablility to obtain and maintain an active TS/SCI with Poly
  • 5 to 7 years with BS or 3 to 5 years with MS (4 years of relevant experience on a HW/SW systems development/acquisition program can be substituted)
  • Technical BS in Engineering, Computer Science or related technical degree
  • 1 to 3 year experience with space and ground communications systems with a top level understanding of RF communications theory
  • The ability to work well within a team of engineers
  • Demonstrated success in working with government customers
Job Responsibility
Job Responsibility
  • Work closely with the government customer, the development and O&M contractors and both internal and external users to ensure new capabilities meet user requirements and are successfully transitioned into operations
  • Provide end-to-end understanding of the system and contribute to the development of new capabilities by helping to properly configure and test the system for successful operations
  • Use expertise to help mission partners achieve the right solutions when new capabilities and/or configurations are necessary
  • Perform increasingly complex tasks in an acquisition support role
  • Engage in projects varying from user engagement & training to leading end-to-end testing to prove a concept or confirm a new enhancement
  • Span the systems engineering life cycle from initial concept of operations discussions with users, through capability development and deployment into operations
  • Capture the baseline architecture of our systems
  • Transition many products and processes into customer provided digital engineering ecosystem
What we offer
What we offer
  • Health Insurance
  • Life Insurance
  • Paid Time Off
  • Holiday Pay
  • Short Term and Long-Term Disability
  • Retirement and Savings
  • Learning and Development opportunities
  • Wellness programs
  • Fulltime
Read More
Arrow Right