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Shopify Logo Shopify · Media

Lead, Multimedia Growth

United States, Los Angeles · Job Posted January 16, 2026
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Job Description

Shopify is seeking a Lead on the Multimedia Growth team to transform how our video + audio content moves from idea to global impact. Our Multimedia team creates educational and inspirational content that guides millions of entrepreneurs through their journey through our “How To” edutainment style YouTube channel and award-winning podcast featuring Shopify merchants. The focal point of this role will be supporting the 'Learn with Shopify’ and ‘Shopify Masters’ YouTube and podcast channels in scaling our systems––increasing content distribution globally while upholding the bar for high quality content. This isn't about producing content yourself—but enabling our production machine to multiply content across multiple channels and markets, in order to reach millions of entrepreneurs worldwide.

Job Responsibility

  • Oversee the content pipeline—from creative briefs, scripts and content formats to final distribution—ensuring every asset flows seamlessly across our ecosystem
  • Be the arbitrator of quality to ensure all deliverables are produced to a high standard and align with channel creative while shipping quickly
  • Execute the distribution of our organic content globally, including AI asset translation, bespoke content, publishing and quality control across each market's content mix
  • Design and implement AI-powered workflows and scalable systems that turn our content production from linear to exponential
  • Serve as a partner to our YouTube strategist, collaborating on insights that allow us to optimize the output, and produce content that drives continuous growth
  • Enable our team of producers (video, digital and podcast) to output high quality work by managing our roster of external vendors and problem solving for recurring system pain points
  • Collaborate with SEO, editorial, paid, and organic teams on new or ongoing distribution requests that ensure we're delivering the right content for the right channel at the right time

Requirements

  • Proven experience in building and understanding production systems
  • Proven experience with YouTube content and platform management
  • Proven experience building with AI
  • Experience working across international markets and teams
  • Effective communicator who can handle multiple projects from beginning to end under tight and evolving deadlines
  • Self-starter who can work independently with little supervision and also collaborate effectively with a team
  • Hold an extremely high bar for creative and can evaluate the tradeoffs that allow us to operate at speed without sacrificing quality
  • An inherent curiosity about new tools and solutions, excited about AI's potential, and always experimenting

Nice to have

Bonus points for experience with video podcasts

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