Lead Marketing Manager Job at Andersen

Lead Marketing Manager

The IT company Andersen is looking for a Lead Marketing Manager (USA) to join it...

Location

United States

Salary:

Not provided

Andersen

Expiration Date

Until further notice

Requirements

Experience in a B2B IT company focused on the US market for 4+ years
Hands-on marketing project management experience for 2+ years
Deep understanding of marketing channels and digital advertising platforms (email, LinkedIn, Google Ads, Bing Ads, Social Media Ads)
Proficiency in CRM systems and analytical tools (Power BI)
Demonstrated knowledge of quick scaling techniques in a competitive market
Level of English – from Intermediate+ and above

Job Responsibility

Organizing and managing the client acquisition process in the region
Testing and implementing innovative approaches across various marketing channels (email, LinkedIn, Google Ads, Bing Ads, Social Media Ads)
Collaborating with the team to organize execute marketing events
Conducting comprehensive market research to support strategy development and identify growth opportunities
Developing and delivering in-depth analytics and reports for the CMO and sales leadership
Working closely with the sales and marketing teams to align strategies and maximize results

What we offer

Mentoring and adaptation systems for new employees
Transparent performance review and assessment systems
Access to the best educational platforms, seminars, and practices
A huge knowledge base and a robust resource management institution
A cool young team of like-minded people communicating informally
A stable and competitive salary and an extensive benefits package
Many different ways to grow as a specialist or a manager

Lead Marketing Manager Training

Location

Germany , Herzogenaurach

Salary:

Not provided

Puma Group

Expiration Date

Until further notice

Requirements

8+ years of experience in sport or lifestyle marketing with strong category and/or key account focus
Proven track record in developing impactful go-to-market plans, ideally with exposure to major wholesale or strategic accounts
Strong ability to translate business, product, and account needs into consumer-facing marketing
Solid understanding of retail environments, e-commerce, and account-specific dynamics
Experience working with cross-functional and external partners, including key accounts
Data-driven mindset with the ability to turn insights into actionable plans

Job Responsibility

Lead the global Training marketing direction with a strong focus on strategic key account, ensuring alignment with brand and commercial priorities
Drive go-to-market execution including product storytelling, seasonal campaigns, and account-specific activation plans
Act as consumer and category expert, translating Training and fitness trends into relevant marketing initiatives
Partner with Product, Merchandising, and Sales to align on product pipelines, key franchises, and account growth opportunities
Own category and account performance tracking, leveraging sell-in, sell-through, e-commerce, and retail insights
Identify growth opportunities and risks, translating them into targeted marketing actions for the key account
Develop and deliver tailored global-to-account toolkits, enabling strong and consistent execution
Ensure integrated activation across all touchpoints, with a strong emphasis on key account excellence (digital, retail, e-com)
Collaborate closely with regional teams and the key account to ensure locally relevant execution and feedback loops
Monitor competitive activity within the account landscape to inform strategy and differentiation

Fulltime

Lead Marketing Manager - UK & Ireland

The UKI region represents one of Fivetran’s most strategic growth markets in EME...

Location

United Kingdom , London or Dublin

Salary:

Not provided

Fivetran

Expiration Date

Until further notice

Requirements

6+ years of experience in B2B marketing, preferably in high-growth SaaS or enterprise technology
Strong field marketing experience with proven ability to drive measurable pipeline impact
Deep understanding of demand generation strategy and full-funnel marketing execution
Experience owning a regional pipeline target
Strong cross-functional collaboration skills with experience partnering closely with Sales and Business Development teams
Strategic mindset combined with a hands-on execution approach
Experience working with Salesforce and Marketo or similar tools
Excellent communication and stakeholder management skills
Highly organized and able to manage multiple high-priority initiatives simultaneously
Entrepreneurial spirit and ability to operate independently in a fast-growing environment

Job Responsibility

Own the UKI integrated marketing strategy with a strong emphasis on field marketing and demand generation
Build and scale a repeatable regional marketing engine that consistently delivers high-quality sales pipeline
Partner closely with Sales leadership, Account Executives, and SDR teams to align marketing programs to territory and account priorities
Plan and execute high-impact field programs including conferences, executive dinners, roundtables, and community events
Shape and execute Account-Based Marketing and integrated multi-channel demand generation initiatives in collaboration with EMEA-based and global ABM and marketing teams, as well as the regional Sales team
Own pipeline performance through qualification and handoff, ensuring strong follow-up processes and closed-loop alignment with Sales
Develop regional customer stories in partnership with Sales and Customer Success
Align with Technology and SI partners to execute joint marketing initiatives and partner-led pipeline programs
Manage regional budget planning, vendor sourcing, procurement, and program timelines

What we offer

100% employer-paid medical insurance*
Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
RSU stock grants*
Professional development and training opportunities
Company virtual happy hours, free food, and fun team-building activities
Monthly cell phone stipend
Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents

Fulltime

Lead Marketing Manager - UK & Ireland

From Fivetran’s founding until now, our mission has remained the same: to make a...

Location

Ireland , Dublin

Salary:

Not provided

Fivetran

Expiration Date

Until further notice

Requirements

6+ years of experience in B2B marketing, preferably in high-growth SaaS or enterprise technology
Strong field marketing experience with proven ability to drive measurable pipeline impact
Deep understanding of demand generation strategy and full-funnel marketing execution
Experience owning a regional pipeline target
Strong cross-functional collaboration skills with experience partnering closely with Sales and Business Development teams
Strategic mindset combined with a hands-on execution approach
Experience working with Salesforce and Marketo or similar tools
Excellent communication and stakeholder management skills
Highly organized and able to manage multiple high-priority initiatives simultaneously
Entrepreneurial spirit and ability to operate independently in a fast-growing environment

Job Responsibility

Own the UKI integrated marketing strategy with a strong emphasis on field marketing and demand generation
Build and scale a repeatable regional marketing engine that consistently delivers high-quality sales pipeline
Partner closely with Sales leadership, Account Executives, and SDR teams to align marketing programs to territory and account priorities
Plan and execute high-impact field programs including conferences, executive dinners, roundtables, and community events
Shape and execute Account-Based Marketing and integrated multi-channel demand generation initiatives in collaboration with EMEA-based and global ABM and marketing teams, as well as the regional Sales team
Own pipeline performance through qualification and handoff, ensuring strong follow-up processes and closed-loop alignment with Sales
Develop regional customer stories in partnership with Sales and Customer Success
Align with Technology and SI partners to execute joint marketing initiatives and partner-led pipeline programs
Manage regional budget planning, vendor sourcing, procurement, and program timelines

What we offer

100% employer-paid medical insurance*
Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
RSU stock grants*
Professional development and training opportunities
Company virtual happy hours, free food, and fun team-building activities
Monthly cell phone stipend
Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents

Fulltime

Lead Marketing Manager (Performance)

We’re pioneering the future of agrifintech in Europe. We’re on a mission to buil...

Location

Germany , Berlin

Salary:

Not provided

FoodLabs & Atlantic Labs

Expiration Date

Until further notice

Requirements

Experience in digital marketing, ideally in a B2B, fintech, or tech scale-up environment
Proven track record in conceptualizing and executing end-to-end campaigns that drive measurable growth
Strong grasp of performance marketing channels (Google Ads, Meta, Display, SEO, Email, etc.)
Deep analytical mindset - able to interpret data, calculate ROI, and make decisions based on evidence, not intuition
Experience managing budgets with accountability for unit economics (CAC, LTV, contribution margin)
Proficiency with marketing analytics and automation tools
Excellent project management and cross-functional communication skills
Hands-on mindset - equally comfortable building, executing, and optimizing
Fluency in English and German

Job Responsibility

Own the marketing strategy and execution across all channels - from concept to campaign delivery and post-campaign analysis
Plan, launch, and optimize end-to-end campaigns (paid search, paid social, retargeting, email, content, SEO, partnerships)
Build and scale demand generation programs with a focus on efficiency, measurable ROI, and long-term retention impact
Analyze performance data and funnel metrics to continuously refine targeting, messaging, and channel mix
Balance growth with economics: ensure campaigns are unit-economically sound, optimizing for CAC, LTV, and payback period
Develop strong cross-functional alignment with Product, Sales and Tech to create cohesive, conversion-driven customer journeys
Establish marketing analytics dashboards to track KPIs (leads, CAC, funnel conversion, ROI, velocity)
Test, learn, and iterate - run structured experiments to identify scalable growth levers
Manage and grow external agency and partner relationships where relevant
Lay the foundations for a data-driven, results-oriented marketing culture within our company

What we offer

Ownership: Work directly with the founders with real impact on the company’s success
Equity & competitive salary: participate in our growth through real shares with our tax optimized EIP
Room to grow: Personal development budget
High-trust environment: Autonomy, accountability, and speed with a team that values clarity, execution, and entrepreneurial thinking

Lead Product Marketing Manager

Under the supervision of the Studio Marketing Director, the candidate will lead ...

Location

Canada , Montreal

Salary:

Not provided

Gameloft

Expiration Date

Until further notice

Requirements

Leadership abilities
Strategic thinking
Creative ideas
Execution experience
Organizational efficiency
Excellent communication skills
Team management and coordination
Marketing team leadership experience
Experience with PC/console game launches
Experience working with external IP partners

Job Responsibility

Build and manage the Marketing team of the upcoming Dungeons & Dragons game in the Montreal studio
Build the GTM strategy of the game and establish an ambitious marketing plan to support the live phase on PC and console
Be the main point of contact with the IP owner
Build update and yearly marketing plans relying on user insights
Develop marketing programs focusing on innovative activations, viral content, and partnerships
Oversee the Social Media and Community strategy
Support the Influence team to build innovative campaigns with content creators
Manage promotional assets creation
Collaborate with the user acquisition team
Analyze the performances of marketing campaigns and report to management

Fulltime

Lead Product Marketing Manager

Reporting to the Senior Director, Product Marketing, the Lead Product Marketing ...

Location

United States , Atlanta; Austin; Charlotte; Denver; McLean; New York; Raleigh

Salary:

Not provided

Appian Corporation

Expiration Date

Until further notice

Requirements

7-10+ years of related experience in B2B product marketing, solution marketing, or strategy, preferably within enterprise software, PaaS, or automation
Bachelor’s degree in Marketing, Business, or a related field
Proven track record of developing strategy at a portfolio level
Exceptional storytelling ability with experience crafting C-suite-ready narratives
A self-starter attitude with an obsession for scalability
Proven track record of building scalable sales playbooks and messaging frameworks
Commitment to working in-person 5 days a week at our McLean, VA headquarters

Job Responsibility

Design, own, and execute the end-to-end GTM strategy for a high-priority product category
Architect and maintain comprehensive messaging frameworks and positioning hierarchies
Lead the creation of strategic sales playbooks and battle cards
Act as the primary feedback loop between the market and the Product Management team
Lead cross-functional launch teams
Serve as a mentor to Product Marketing Managers

What we offer

Health coverage
Employee Assistance Program (EAP) with free mental health support
Life and disability insurance
Employee Stock Purchase Program (ESPP)
Retirement/pension plan
Wellness dollars
Tuition reimbursement
Family-forming benefits

Fulltime

Lead Product Marketing Manager, Process & Data Intelligence

Reporting to the Senior Director, Product Marketing, the Lead Product Marketing ...

Location

United States , McLean

Salary:

150000.00 - 300000.00 USD / Year

Appian Corporation

Expiration Date

Until further notice

Requirements

7-10+ years of related experience in B2B product marketing, solution marketing, or strategy, preferably with expertise in Data Analytics, Process Mining, BI, or Data Integration markets
Bachelor’s degree in Marketing, Business, or a related field
MBA is strongly preferred
Proven track record of developing strategy at a portfolio level
Exceptional storytelling ability with experience crafting C-suite-ready narratives
Ability to translate complex data & intelligence concepts into clear business value
A self-starter attitude with an obsession for scalability
Basic Qualifications: Bachelor's degree in Marketing, Business, or a related field, with 7-10+ years of experience in B2B product marketing, preferably within enterprise software or automation
Proven track record of building scalable sales playbooks and messaging frameworks, with a commitment to working in-person 5 days a week at our McLean, VA headquarters

Job Responsibility

Design, own, and execute the end-to-end Go-To-Market strategy for the Process & Data Intelligence portfolio
Architect and maintain comprehensive messaging frameworks and positioning hierarchies
Lead the creation of strategic sales playbooks and battle cards
Act as the primary feedback loop between the market and the Product Management team
Lead cross-functional launch teams, coordinating efforts across Sales, Marketing, and Product
Serve as a mentor to Product Marketing Managers

What we offer

401(k) plan with company match
flexible time off
paid parental leave
medical, dental, and vision plans
life insurance
disability insurance
wellness programs
flexible spending accounts
health savings account contributions
an employee referral bonus program

Fulltime

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Lead Marketing Manager

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