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The IT company Andersen is looking for a Lead Marketing Manager (USA) to join its team and make a significant contribution to the development of the marketing strategy. Your work will be focused on strengthening the company's brand, creating marketing strategies to attract customers and ensuring effective promotion of our products and services.
Job Responsibility:
Organizing and managing the client acquisition process in the region
Testing and implementing innovative approaches across various marketing channels (email, LinkedIn, Google Ads, Bing Ads, Social Media Ads)
Collaborating with the team to organize execute marketing events
Conducting comprehensive market research to support strategy development and identify growth opportunities
Developing and delivering in-depth analytics and reports for the CMO and sales leadership
Working closely with the sales and marketing teams to align strategies and maximize results
Requirements:
Experience in a B2B IT company focused on the US market for 4+ years
Hands-on marketing project management experience for 2+ years
Deep understanding of marketing channels and digital advertising platforms (email, LinkedIn, Google Ads, Bing Ads, Social Media Ads)
Proficiency in CRM systems and analytical tools (Power BI)
Demonstrated knowledge of quick scaling techniques in a competitive market
Level of English – from Intermediate+ and above
What we offer:
Mentoring and adaptation systems for new employees
Transparent performance review and assessment systems
Access to the best educational platforms, seminars, and practices
A huge knowledge base and a robust resource management institution
A cool young team of like-minded people communicating informally
A stable and competitive salary and an extensive benefits package
Many different ways to grow as a specialist or a manager
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