Lead Marketing Consultant

Wells Fargo is seeking a Lead Marketing Consultant that leads critical customer-depending marketing campaigns for the Small & Business Banking (SBB) Marketing Team. The role will lead a cross-functional team responsible for driving business customer engagement with Wells Fargo business accounts via direct marketing tactics (e.g. direct mail, digital and branch). This includes campaign strategy and development of target audience, value proposition, creative, execution and special offers. The role will collaborate and partner closely with a variety of internal teams; Data Analytics, Product Group, Product Technology, Finance and Marketing Channels Operations to manage the end-to-end marketing campaign strategy, management and execution process and enhancements. This role is critical in helping Small and Business Banking deliver on marketing goals and customer-obsessed experiences via effective development and implementation of marketing engagement strategies across key customer segments as well as identifying opportunities to deepen Small Business product penetration, scale and profitability.