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Lead Marketing Analyst

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Fullstory

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Location:
United States , Atlanta

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Category:
IT - Administration

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Contract Type:
Not provided

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Salary:

120000.00 - 150000.00 USD / Year
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Job Description:

As the Lead Marketing Analyst, you will report to the VP, Demand and support building our reporting frameworks, pipeline modeling and forecasting, and conduct strategic analysis that enables the marketing team to successfully meet objectives. Every day you will put the “data-driven” into marketing decision making. You will partner with marketing leaders, marketing practitioners and business analytics teams to ensure our approach to planning and execution is metrics-based. To excel at this role, you must be equally comfortable diving deep into analytics and daily operations as you are advising on high-level strategy.

Job Responsibility:

  • Be responsible for comprehensive data analysis, from gathering business requirements and formulating hypotheses, to conducting in-depth data analysis and applying statistical and predictive modeling techniques—including the use of AI and machine learning models to uncover complex patterns and forecast performance
  • Develop visualizations/dashboards and effectively communicate findings and actionable insights to both business stakeholders and non-technical audiences
  • Offer decision-making support and guidance to the Marketing Leadership team and other business owners, based on data-driven analysis
  • Track and report on campaign-level ROI of marketing activities to ensure effectiveness and continued investment
  • Construct, manage, and communicate detailed reports, visualizations, and other tools to provide business insights and demonstrate marketing impact
  • Find and troubleshoot operational process gaps and deficiencies and suggest where improvements can be made based on findings
  • Partner with Finance and BI teams on internal planning processes, including budgeting, forecasting, and attribution
  • Collaborate across teams to foster a culture of knowledge sharing and continuous improvement
  • Create and maintain streamlined reporting processes, a core set of Marketing dashboards, ensuring timely and accurate delivery of marketing metrics and insights to stakeholders at all levels
  • Conduct in-depth analysis of marketing campaigns and initiatives, identifying trends and patterns to provide actionable recommendations for optimizing marketing strategies and improving ROI
  • Establish robust forecasting and predictive modeling capabilities, enabling accurate projections of marketing performance and identifying opportunities for growth and optimization
  • Lead the implementation and integration of advanced analytics and visualization tools to enhance the marketing ops team's ability to generate valuable insights and drive data-informed decision making across the organization

Requirements:

  • Expert knowledge with business intelligence tools (Looker strongly preferred) and web analytics and marketing tools (e.g. Fullstory, Google Analytics, Salesforce, Marketo)
  • Extensive marketing analytics and data manipulation experience along with a high proficiency in SQL
  • Ample experience building regressions, time series, forecasting, and attribution models from scratch.
  • Deep understanding and desire to continue growing in the evolving B2B SaaS marketing space
What we offer:
  • Flexibility and Connection
  • Flexible PTO policy and an annual company-wide closure, along with federal holidays
  • Sponsored benefit packages for US-based Fullstorians, and supplemental coverage options for international Fullstorians
  • Professional development opportunities through training programs and an annual learning subsidy for US and EMEA-based employees
  • US and EMEA-based Fullstorians receive a monthly productivity stipend
  • Team Collaboration through team off-sites and an annual full-company meet-up
  • Paid parental leave
  • Bereavement leave, including miscarriage/pregnancy loss

Additional Information:

Job Posted:
December 08, 2025

Employment Type:
Fulltime
Work Type:
Hybrid work
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