Lead Marketer, Shop Lifecycle Marketing Job at Shopify

Lifecycle Marketing Manager

The Afterpay Lifecycle Marketing team sits within the broader Commerce Customer ...

Location

United States , Bay Area

Salary:

108200.00 - 202800.00 USD / Year

Cash App

Expiration Date

Until further notice

Requirements

5+ years of related experience with a Bachelor’s degree
or 3 years and a Master’s degree
or a PhD without experience
or equivalent work experience.
Deep expertise in marketing automation platforms such as Iterable, Braze, or similar, including hands-on experience building complex, multi-touch lifecycle journeys
Experience in fintech, ecommerce, or payments, with an understanding of customer lifecycle dynamics, transaction-based businesses, and digital payment products
Strong analytical and data-driven mindset: Proficiency in using data to segment audiences, measure campaign performance, and optimize for key metrics (conversion rates, engagement, GPV, LTV)
AI and personalization expertise: Experience implementing AI-driven personalization, predictive segmentation, dynamic content, or marketing automation optimization to enhance campaign effectiveness
Experimentation rigor: Experience designing and analyzing A/B tests, multivariate tests, and incrementality studies to drive continuous improvement
Cross-functional collaboration skills: Ability to work effectively with Product, Data Science, Creative, and Growth teams to align on strategy and execute integrated campaigns

Job Responsibility

Own end-to-end lifecycle journey development: Design, build, and optimize multi-channel lifecycle campaigns across email, push, and in-app messaging using to drive product adoption, engagement, and retention
Drive seasonal campaign strategy and execution: Lead the planning and execution of high-impact seasonal campaigns (Spring Break, Tax Season, holiday shopping moments) that accelerate transaction frequency and GPV growth
Leverage AI for personalization at scale: Implement AI-driven segmentation, predictive modeling, and dynamic content personalization to deliver contextual, relevant experiences that increase conversion and customer lifetime value
Scale product adoption programs: Develop and execute campaigns that drive awareness and conversion of Single Use Payment, Gift Cards, Apple Pay, and Pay Monthly through personalized cross-sell and contextualized product education
Optimize through experimentation: Build rigorous testing roadmaps (A/B and multivariate tests) to continuously improve campaign performance, messaging effectiveness, and channel optimization
Collaborate cross-functionally: Work closely with Product Marketing, Growth, Data Science, Creative, and Product teams to ensure lifecycle programs are aligned with business priorities and product roadmaps
Measure and report on impact: Define KPIs, build dashboards, and deliver actionable insights on campaign performance, customer behavior trends, and program ROI to inform strategic decisions
Enhance marketing automation capabilities: Identify opportunities to leverage AI tools, automation workflows, and advanced platform features to increase efficiency and campaign sophistication

What we offer

Remote work
medical insurance
flexible time off
retirement savings plans
modern family planning

Fulltime

New

Senior Client Account Strategist (Digital / Insurance Focus)

As a Senior Client Account Strategist (Digital) - Insurance Specialist at 321, y...

Location

United States , Orlando

Salary:

85000.00 - 95000.00 USD / Year

321 Brand + Social House

Expiration Date

Until further notice

Requirements

6+ years in digital marketing strategy, client strategy, account management, or marketing consulting—preferably in an agency environment
3+ years of direct experience marketing insurance products, specifically home and auto insurance (personal lines focus required)
Demonstrated success managing high-value insurance client relationships and leading complex digital marketing campaigns in the insurance sector
Deep understanding of insurance sales funnels, quote generation processes, and policy conversion optimization
Proven success in managing and optimizing paid media campaigns (Google Ads, Meta, LinkedIn, YouTube, etc.) at scale with demonstrated results in insurance lead generation and policy acquisition
Experience supervising or mentoring a team
Advanced expertise in full-funnel digital marketing tactics including paid digital advertising, CRM, email strategy, and content-led conversion with specific application to insurance marketing
Experience with CRM platforms (e.g., HubSpot, High Level, Salesforce) and sophisticated customer lifecycle planning for insurance sales cycles
Understanding of insurance-specific compliance requirements and advertising regulations
Knowledge of insurance industry metrics, benchmarks, and performance standards

Job Responsibility

Serve as the senior lead across insurance-focused client accounts
Develop and guide comprehensive digital marketing strategies
Lead high-level planning meetings, campaign reviews, and growth strategy sessions
Translate complex insurance business objectives into actionable digital strategies
Navigate insurance industry regulations and compliance requirements
Understand and optimize for insurance-specific metrics
Actively apply AI-driven tools and techniques
Lead digital campaign planning and audience targeting strategies across platforms
Own the development and optimization of sophisticated customer journey strategies
Develop multi-touch attribution models

What we offer

Health, dental, and vision insurance
401K after one year of employment
2 Weeks (80 Hrs) Paid Time Off [Additional 40Hrs at 3 Years]
3 Sick/Mental Health Days
8 Hours Volunteer Time
Additional PTO at holiday and management discretion
Paid parental leave
Professional development opportunities
Leadership training opportunities and career advancement pathways
A collaborative, creative, and ambitious team environment

Fulltime

Vp, Digital Commerce & Growth

Arcaea is an early-growth, multi-brand beauty company rethinking how ingredients...

Location

United States

Salary:

200000.00 - 230000.00 USD / Year

Arcaea

Expiration Date

Until further notice

Requirements

10+ years of experience building and scaling digital commerce businesses with direct ownership of revenue, P&L, and outcomes
Proven track record driving significant growth – whether scaling from early stages, turning around underperforming digital ecosystems, or building new foundations from scratch
Deep, hands-on understanding of DTC economics, including conversion, retention, LTV, and unit economics
Execution-level experience across performance marketing, CRM, subscription, and lifecycle marketing
Ability to design and implement cost-efficient, scalable digital systems and operating processes
Strategic thinker who can architect for scale while operating lean, prioritizing effectively, and sequencing investments in resource-constrained environments
Proven people leader with experience building, developing, and leading high-performing teams
Strong cross-functional partner to brand, creative, product, and operations teams
Clear, concise communicator who can translate complexity into action
Experience in beauty, wellness, or consumer brands preferred

Job Responsibility

Own DTC revenue, margin, and digital P&L across all Arcaea brands
Lead forecasting, budgeting, and performance tracking across acquisition, retention, and conversion
Identify and unlock new growth opportunities across channels, lifecycle stages, and platforms
Set the long-term digital commerce strategy across the brand ecosystem
Build scalable systems, processes, and operating models that support both existing and future brands
Balance near-term scrappiness with thoughtful long-term infrastructure and platform decisions
Establish a unified analytics framework, dashboards, and core KPIs across brands
Translate performance data into clear insights and action, partnering with leadership to guide strategic decisions
Own CRM and lifecycle strategy including email, SMS, loyalty, and subscription
Scale high-performing subscription and retention programs to increase LTV

Fulltime

Business Development Director

We are seeking a dynamic Business Development Director (BDD) to spearhead TikTok...

Location

United States , New York

Salary:

120000.00 USD / Year

Flywheel Digital

Expiration Date

Until further notice

Requirements

7+ years’ experience in business development, partnership management, or digital commerce—ideally within an agency, holding company, or platform environment
Deep expertise in social commerce, marketplace platforms, or digital retail
hands-on experience with TikTok Shop, Douyin, or similar platforms is highly preferred
Proven track record of building and scaling strategic partnerships, delivering measurable business growth, and leading cross-functional teams
Exceptional relationship-building, negotiation, and communication skills at the senior/executive level
Entrepreneurial, solutions-oriented mindset with the ability to thrive in fast-evolving, ambiguous environments
Data-driven approach
comfortable with KPIs, dashboards, and performance reporting
Strong understanding of the Omnicom network, agency landscape, and the unique needs of global brands
Passion for digital innovation, new commerce models, and the future of retail

Job Responsibility

Serve as Flywheel Venture’s primary relationship lead for Omnicom selling TikTok shop and emerging social commerce platforms, acting as the senior point of contact for all partnership initiatives
Build, deepen, and manage strategic partnerships
representing Ventures at platform events, executive briefings, and partner summits
Collaborate with Omnicom agency teams and client leads to identify and develop TikTok Shop opportunities, ensuring alignment with client goals and Flywheel Ventures objectives
Oversee the end-to-end lifecycle of partnership-driven opportunities, from pipeline origination and pitch to solution design, negotiation, and onboarding
Lead cross-functional, cross-agency teams (including Strategy, Media, Creative, Commerce, and Data) to deliver best-in-class TikTok Shop solutions
Partner with Marketing and PR to develop and share success stories, case studies, and thought leadership that highlight Omnicom’s innovation in social commerce
Track, analyze, and report on key partnership and pipeline metrics, providing actionable insights to Flywheel Commerce Group and Ventures leadership
Champion a culture of innovation, collaboration, and excellence across the Omnicom network

What we offer

Flexible vacation time
Great learning and development opportunities
Benefits that help you live your best life
Parental leave and benefits
Volunteering opportunities
Employee Resource Groups (ERGs)

Fulltime

Senior Growth Manager

We’re partnering with a premium wellbeing brand with presence in international m...

Location

United Kingdom , Essex

Salary:

Not provided

Better Placed Ltd - A Sunday Times Top 10 Employer!

Expiration Date

March 21, 2026

Requirements

Proven growth marketing experience in e-commerce / DTC
Proven commercial ownership of channel P&L
Strong expertise across performance marketing, CRM, SEO and website optimisation
Shopify experience preferred
Advanced Excel & Google Analytics capability
Entrepreneurial, hands-on and comfortable in a fast-paced SME environment

Job Responsibility

Manage DTC channel (sales, margin, spend & forecasting)
Lead performance marketing across paid digital channels (PPC, Shopping, Paid Social)
Oversee SEO strategy with the internal organic team
Define and deliver the global social media strategy
Owning CRM strategy across acquisition, retention and lifecycle
Drive continuous optimisation and structured A/B testing to maximise conversion, retention and customer lifetime value
Partnering cross-functionally with Operations, Finance and Innovation

Fulltime

DAS Senior Key Account Manager

At Vantage Towers, we’re on a mission to power Europe’s sustainable digital tran...

Location

Spain , Madrid

Salary:

Not provided

Vodafone

Expiration Date

Until further notice

Requirements

Accredited broad and profound knowledge in the telecom business or in industrial sector attending large venues needs
At least 15 years of professional experience in the field of telecommunications/industrial sector and at least 10 years in managing Customer Accounts
Strong commercial and negotiation acumen
Experience managing commercial accounts in telco sector and/or other industrial product/service with large-size venues owner in different sectors
Technical understanding of DAS based solutions
Willingness to travel
Proven ability to influence and build collaborative relationships with senior stakeholders
Ability to work and deliver under clear deadlines
Strong results-oriented mindset
Strong presentation and communications skills

Job Responsibility

Will contribute to driving the DAS business in Spain, focused on special mobile coverage solutions for large venues
Participating in the development of the vertical strategy and ensuring sales execution is aligned with the company’s growth plans
Contributes to the fulfillment of the yearly revenues and EBITDA plan for the DAS segment
Contributes to the elaboration of the sales strategy for the DAS segment in Spain
Identifies and secures opportunities with the most relevant venue owners per sector (hospitals, hotels, shopping centers, etc.)
Leads E2E the negotiation of frame contracts with Customers
Collaborates with the Product Development and Engineering teams in the definition of competitive business models and E2E solutions
Monitors DAS market trends and competitor activities to inform strategic decisions
Leads the Customer relationship across its lifecycle, ensuring satisfaction (NPS) and detecting/promoting further needs
Works in close cooperation with the Contract Delivery Manager and other internal stakeholders to ensure smooth project implementation

What we offer

Hybrid work
Competitive salary
Intensive Summer Schedule
Intensive schedule every Friday
Health Insurance for employee and family
Life insurance
25 days holiday + December 24th and 31st
Online training
Pension Plan

Fulltime

Account Manager for Social Commerce Clients

Account Manager Rockstar: Build Relationships, Drive Client Success. Are you pas...

Location

United States , Scottsdale

Salary:

70000.00 USD / Year

Joybyte

Expiration Date

Until further notice

Requirements

Minimum 2 years experience in Account Management (digital marketing preferred)
Strong understanding of social commerce and e-commerce platforms (TikTok Shop, Amazon, etc.) and content marketing best practices
Excellent communication and relationship-building skills
Proven experience managing client accounts across diverse platforms, including social media, social commerce, e-commerce, and multi-channel environments
Proven ability to manage multiple projects, prioritize tasks, and meet deadlines
Problem-solving and strategic thinking skills to develop and implement winning social media strategies
Proficiency in project management tools and Google Suite
A passion for social media and a commitment to staying ahead of industry trends

Job Responsibility

Become a Client Champion: Build and nurture long-term client relationships, acting as a trusted advisor who understands their needs and goals
Onboard with Enthusiasm: Create a positive and engaging onboarding experience for new clients
Social Media Maestro: Develop and maintain clear project timelines for social media campaigns
Collaborative Champion: Lead client meetings with confidence and foster effective collaboration with internal teams
Communication is Key: Maintain consistent communication with clients throughout the project lifecycle

What we offer

Flexible PTO
401k with Match
Medical
Dental
Vision
Long Term Disability
hybrid/remote work options
opportunities for professional growth

Fulltime

New

Social Media Manager - Insurance & Business Services Specialist

As a Social Media Manager - Insurance & Business Services Specialist at 321, you...

Location

United States , Orlando

Salary:

60000.00 - 75000.00 USD / Year

321 Brand + Social House

Expiration Date

Until further notice

Requirements

5+ years of experience in social media management, preferably in an agency environment managing multiple client accounts simultaneously
2+ years of direct experience managing social media for insurance brands (home insurance, auto insurance, personal lines) or financial services organizations required
Proven track record developing and executing successful social media strategies for insurance, business services, professional services, or B2B brands
Experience managing social media for insurance companies, insurance agencies, roofing companies, legal firms, real estate professionals, healthcare providers, or similar business services industries is highly valued
Deep understanding of insurance consumer behavior, purchase considerations, and content that drives trust and engagement in the insurance category
Knowledge of insurance industry regulations and advertising compliance requirements across multiple states/jurisdictions
Familiarity with insurance products, coverage types, claims processes, and industry terminology
Strong writing skills with ability to craft platform-appropriate content that resonates with insurance consumers and professional audiences while maintaining regulatory compliance
Expertise across major social media platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube, with deep understanding of platform-specific best practices
Proficiency with AI-powered content creation tools (ChatGPT, Claude, Jasper, Copy.ai, or similar) with demonstrated ability to produce high-quality, on-brand content efficiently

Job Responsibility

Develop comprehensive social media strategies for multiple insurance and business services client accounts that align with business objectives, target audiences, and brand positioning
Create insurance-specific content strategies that address the full customer lifecycle: awareness, quote consideration, policy purchase, claims experience, and renewal/retention
Understand and optimize for insurance consumer behavior including comparison shopping, life event triggers (home purchase, vehicle purchase, marriage, relocation), and seasonal patterns
Conduct competitive analysis, audience research, and platform audits to identify opportunities in insurance and business services verticals
Define content pillars, messaging frameworks, and brand voice guidelines tailored to insurance audiences and professional service consumers
Develop strategies that build trust and credibility for insurance brands while addressing common concerns (price transparency, claims reputation, coverage clarity, customer service quality)
Establish KPIs and success metrics for each client account, tracking performance against goals for reach, engagement, quote generation, and business impact
Leverage AI tools to analyze audience insights, predict content performance, and optimize strategy based on data-driven insights
Stay current on platform algorithm changes, emerging features, and social media trends in insurance marketing, adapting strategies to maximize organic reach
Monitor insurance industry trends, regulatory changes, and competitive landscape to inform content strategy

What we offer

Health, dental, and vision insurance
401K after one year of employment
2 Weeks (80 Hrs) Paid Time Off [Additional 40Hrs at 3 Years]
3 Sick/Mental Health Days
8 Hours Volunteer Time
Additional PTO at holiday and management discretion
Paid parental leave
Professional development opportunities
Leadership training opportunities and career advancement pathways
A collaborative, creative, and ambitious team environment

Fulltime

Lead Marketer, Shop Lifecycle Marketing

Shopify

Location:

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
March 21, 2026

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