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Lead Marketer, Growth, Shop App

· Job Posted April 11, 2026
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Job Description

The Shop app is one of Shopify's highest-priority consumer growth bets — and this role sits at the centre of it. We’re building new paid marketing channels for Shop from the ground up: Meta, YouTube, TikTok, affiliate, and more. Your job is to take the channels that prove themselves and scale them. You're the person who turns a promising experiment into an always-on acquisition program. This is a building role. You'll own 2–3 paid channels end-to-end - campaign strategy, creative direction, measurement, partner management, and budget allocation. You'll operate across multiple markets (US, UK, Germany, France, Italy, Spain) and work closely with Shop product teams to close the loop between acquisition and activation.

Job Responsibility

  • Own 2–3 paid marketing channels (e.g. Meta, YouTube, TikTok, affiliate) after initial proof-of-concept, scaling them from experimental to always-on
  • Run campaigns end-to-end: strategy, creative briefing, execution, measurement, and optimisation
  • Build attribution and measurement frameworks for upper/mid-funnel channels where last-click doesn't tell the full story
  • Manage external agency and platform partners alongside internal creative teams
  • Own budget allocation and make trade-off decisions across your channel portfolio
  • Partner with Shop product teams to strengthen the feedback loop between paid acquisition and product activation (onboarding flows, buyer retention, new features)
  • Help define what "graduated" looks like for new channels — the criteria that move something from test to permanent investment

Requirements

  • 5–10 years in paid media or growth marketing, with meaningful experience across multiple channel types — not depth in just one
  • Proven track record of launching or scaling new channels, not just inheriting and optimising established ones
  • Strong measurement and attribution thinking — you can build and defend a framework for channels where signal is messy (TV, audio, upper-funnel social)
  • Hands-on and analytical — you can write a creative brief and read a performance dashboard in the same morning
  • Experience managing external partners (agencies, platforms, affiliates) and internal creative teams
  • Comfortable making budget trade-off decisions in partnership with Finance
  • Curious, first-principles thinker — you ask why before you ask how
  • Multi-market or international experience is a strong plus

Nice to have

Multi-market or international experience is a strong plus

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