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As a Lead Intake & Appointment Specialist at 321 AIM, you will be the first point of human contact for high-intent prospects across roofing, home services, insurance, and legal industries. Your role is critical to helping our clients win the race to the lead — responding quickly, confirming needs, qualifying opportunities, and securing appointments before competitors do. This role does not require prior roofing knowledge or marketing experience. What it requires is a warm, confident phone presence; the ability to follow a qualification script accurately; an instinct for urgency; and the discipline to log every interaction correctly.
Job Responsibility:
Monitor the lead queue and initiate outbound phone and/or text contact within minutes of a new lead being received
execute multi-touch follow-up sequences for leads that do not answer on first attempt
conduct brief, structured screening calls to verify homeowner information, confirm interest, and assess eligibility
apply roofing-relevant qualification questions
identify leads involving active insurance claims and route or flag them appropriately
accurately disposition leads that do not qualify
schedule qualified inspection or estimate appointments directly on contractor calendars
confirm appointment details with the homeowner
coordinate with client dispatch or intake teams as needed
follow up on no-shows and cancellations
guide hesitant leads to book
log every lead interaction, disposition, and outcome accurately and promptly in CRM
maintain clean, consistent records
flag patterns in lead quality to supervisor
assist in onboarding new clients
learn and adapt to different client workflows
communicate feedback on lead quality and conversion issues
coordinate with clients on scheduling preferences and updates
Requirements:
Clear, warm, and professional phone presence
strong communication skills
genuine sense of urgency
ability to handle objections and guide conversations toward booking
comfortable asking for commitment
ability to balance script adherence with natural conversation
adaptability, coachability, ownership mindset
high attention to detail
basic computer proficiency
reliability and consistency
calm, empathetic demeanor
high school diploma or equivalent required
prior experience in customer service, call center, reception, or inbound/outbound phone roles is a plus but not required
familiarity with home services, construction, roofing, or insurance claim processes is helpful but not expected
Nice to have:
Prior experience in customer service, call center, reception, or inbound/outbound phone roles
familiarity with home services, construction, roofing, or insurance claim processes
What we offer:
100% remote work environment
consistent, structured schedule with clear daily expectations
paid time off + company-observed holidays
health, dental, and vision benefits
paid training and onboarding
performance bonus structure with real earning upside
a team that values speed, reliability, and professionalism