Lead Influencer

The Communications team delivers campaigns that keep Airbnb front of mind, helping to stimulate word-of-mouth and supporting direct traffic to the site. We’re seeking a creative, organized, passionate and versatile leader to support the global Communications team that is developing compelling year-round campaigns and helping to insert Airbnb into a wide range of pop culture conversations. We’re seeking an experienced and versatile Influencer Lead to support the LATAM communications team that is building visibility and advancing awareness for the unique benefits and proximity to culture that traveling on Airbnb offers. In this role, you will be responsible for building a regional influencer strategy, aligning with global priorities and guidelines and supporting local country teams in acheiving their goals. You will play a pivotal role in crafting and executing compelling stories and campaigns, ensuring that Airbnb remains at the forefront of audience consciousness. This role entails inspiring discovery, elevating consideration, and fostering advocacy for the brand. The ideal candidate will take charge of working with local teams to develop and implement a dynamic social influencer program designed to align seamlessly with overarching communications objectives and campaigns across a spectrum of platforms, including TikTok, Instagram and Youtube, specifically for the LATAM market. The ideal candidate is curious, engaged, positive, detail and solution-oriented. The world and our industry is changing quickly so the ideal candidate will be comfortable with responding promptly and changing course as needed when priorities evolve and shift.