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The Lead Consumer Vibrancy is part of the Commercial Consumer-to-Consumer (C2C) team within Marktplaats / 2eHands. Your overarching goal is to help Marktplaats/2ehands to be the preferred recommerce platform in the Netherlands and Belgium. To this goal, he/she promotes the vibrancy (marketplace liquidity) for Marktplaats for C2C users (e.g. non-SMB, non-motors), measured in the number of listings and number of trades on the platform.
Job Responsibility:
Turn internal and external data into clear strategic insights by identifying performance gaps, growth opportunities, and underlying drivers
Contribute to shaping the analytical backbone of decision-making by working with Business Analytics and Finance to define the right dashboards, metrics, and data models
Build and validate robust business cases that inform strategic investments, prioritization, and long-term bets
Think 2–3 years ahead: anticipate shifts in customer behavior, technology (e.g. AI), and competition, and translate them into strategic recommendations
Analyze key platform dynamics (segments, categories, liquidity, vibrancy) to identify opportunities and lead the development of actionable improvement proposals
Partner with Product, Marketing, Pricing, and Group peers to shape inputs to strategy
Own and drive high-impact, cross-functional initiatives across C2C Commercial, Product, and Marketing
Coordinate stakeholders to ensure clarity, momentum, and delivery
Contribute to roadmap and planning decisions, and where needed, mobilize adjacent teams (e.g. Search, Data Science) to unlock performance improvements
Requirements:
Strong strategic thinking and problem-solving skills
Project management experience with an ability to drive initiatives to completion
Effective cross-functional collaboration and communication skills
Proven analytical capabilities
Experience with business-to-consumer or consumer-to-consumer platforms and/or (r)ecommerce companies is preferred
Nice to have:
Experience working with (or in) Product teams or matrix organizations is preferred
Experience with data tools (e.g. SQL, Tableau) is a nice-to-have
What we offer:
An attractive Base Salary
Participation in our Short Term Incentive plan (annual bonus)
Work From Anywhere: Enjoy up to 20 days a year of working from anywhere
A 24/7 Employee Assistance Program for you and your family
A collaborative environment with an opportunity to explore your potential and grow